Many businesses operate in physical spaces. But now, organizational settings are transforming rapidly. Employees no longer hold meetings in the office, instead of turning their homes into workstations.

With this transition, employees balance personal responsibilities and work, which provides an excellent opportunity for technology to accelerate the process. With Google Workspace, employees can collaborate more efficiently, streamline their work, and save time with integrated AI-powered productivity tools and insights.

In this article, we'll explore 10 Google Workspace features that will help your company do more.

1. Domain-Branded Email Using Gmail Client

Gmail

In addition to providing all the best features of Gmail, Google Workspace allows you to use your custom email domain. It means that Google Workspace can provide you with a premium, business-grade email that you can control and secure.

You do not need to install and maintain an email server. And, you can also add or remove email users as your business scales. Since each Gmail user can have up to 30 alias accounts, you can send the same email to the same person at jane.doe@organizationname.com, sales@organizationname.com, and info@organizationname.com.

An added benefit to using Gmail for your business emails is that users will most likely be accustomed to using consumer Gmail accounts. So, users can easily switch between personal and business emails.

Google Workspace ensures its servers are ultra-reliable, with a guaranteed 99.9% uptime on your business email. It also has smart replies and industry-leading spam filters to keep your business emails protected and secure from external threats.

2. Store and Share Files Using Google Drive

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Google Drive

Google Drive is Google's cloud storage platform that keeps all your files in one secure place. Each user has access to a Google Drive account where they can store their files.

You can also create a Google Drive account with team access to share files and resources. If you want to share files with other users outside your team, you can manually grant access and assign read, comment, or write permissions for each user. If the document owner forgets to include a user who needs access, they can request permission via email.

With Team Drive, teammates can seamlessly share and collaborate on documents. Team members will already have access to the Drive, and if an employee leaves the company, the Team Drive manager can revoke their access to the Drive.

With all of your files stored in the cloud, you never have to worry about losing your work. Any file changes are automatically saved, so you can pick up right where you left off. You also get more than enough storage with Google Workspace. And, if your files are too big, you can upgrade your subscription plan to the Enterprise version for unlimited storage.

3. Work From Anywhere

Google meet

Google Workspace allows automatic syncing of your accounts across different devices, from your computer, phone, or tablet, for offline use. You can also browse and install 'Work from anywhere' Google applications that integrate with Google Workspace.

With Google Meet and Google Chat, you can facilitate virtual meetings with your team members. Team Calendar allows you to organize meetings and keep everyone's schedules on the same page. You can also use document collaboration applications like Google Docs, Google Sheets, and Google Slides to edit documents, presentations, and spreadsheets in real-time, tracking changes made by others with version history.

Since changes happen instantly, team members can collaborate on ideas and reach consensus more quickly with additional commenting and suggestion features.

With Google Currents, teams can create their social network to streamline their work across the organization, share resources, and start discussions that drive your company's mission forward.

4. Seamless Integration With Third-Party Applications

You can integrate Google Workspace with more than 750 third-party applications, including Customer Relationship Management (CRM) software. These tools extend Google Workspace's services, allowing you to incorporate business and sales tools on one management platform. Some of the most advanced CRM tools can sync schedules in Google Calendar and keep track of target market locations using Google Maps.

Seamless integration across platforms, all from inside Google Workspace, keeps your business operations running smoothly. It allows you to focus on all aspects of your business, aiming to spend less time on your software and more time growing your business.

Some Google-friendly third-party applications that seamlessly integrate with Google Workspace include Asana for project and process management, Zoho Invoice for finance and accounting, Freshdesk for customer support, and DocuSign for signature approvals.

5. Business-Grade Security Using Endpoint and Admin Console

Endpoint management

Endpoint Management allows you to control the devices that access Google Workspace accounts in your organization. For instance, you can check app usage, manage security settings, and limit access on any endpoint device. This is highly beneficial in the event of lost or stolen devices. You can erase confidential data, protecting your company from external threats.

The Google Workspace Admin Console provides an intuitive dashboard to add or remove users and groups, create roles, and configure security settings. For instance, you can configure two-step verifications for each user or block untrusted applications from accessing company data.

6. Backup Business Data Using Google Vault

Google vault

Google Workspace provides a fail-safe option in the event of data loss, data corruption, or potential legal problems that may arise from suspended accounts.

Using Google Vault, you can preserve essential data for as long as you need to. You can also set data retention rules, even for suspended accounts and deleted documents.

Searching for data is also relatively easy using Google's search queries and can be exported in printable formats. An example use case is backing up user data to track their searchers, views, and overall user activity.

7. Launch Websites Using Google Sites

With little to no programming experience, you can build websites quickly by dragging and dropping content into grids and templates. You can update and personalize it to your liking and share and collaborate with your team before publishing it to the web.

It incorporates similar working styles to Google Docs with real-time editing, adding comments, and managing access to privy team members.

8. AI-Powered Productivity and Insights

Work insights

Google Workspace uses Google AI to help you analyze and further optimize work processes. It leverages machine learning, natural language processing, and image recognition to automate manual tasks, equipping you with data-based insights to make well-informed business decisions.

For instance, Google Docs incorporates Google's AI-powered Grammar Checker that analyzes sentence structures in real-time, identifying mistakes and suggesting correct alternatives.

Smart Compose and Smart Reply also analyze emails, suggesting text to complete sentences and offering quick natural language responses. Google Sheets also integrates BigQuery, which helps you manage, analyze, and interpret large amounts of data conveniently.

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With Google Workspace, you can easily open and edit standard office file formats. You can also export and share files with people outside your organization (who may not be using Google Workspace). Examples of basic office suite features include:

  • Google Docs—Google's word processing software for document creation
  • Google Sheets—Google's spreadsheet software for data visualization and analysis
  • Google Slides—Google's PowerPoint software for creating slideshow presentations

While Microsoft Office applications have extensive functionality, Google Workspace provides an intuitive interface built for collaboration and ease of use.

Related: What Is Smart Canvas? How It Will Make Google Workspace Even Better

10. Make Data-Driven Decisions Using Google Sheets

Monthly budget template

A valuable Google Workspace data manipulation tool is Google Sheets. It offers flexibility in tracking, organizing, and evaluating company data.

This is important for multi-function business processes such as financial accounting, project management, tracking employee timesheets, and creating annual reports for stakeholders. Google Sheets incorporates more than 400 built-in formulas and functions, pivot tables, and conditional formatting options to help you perform statistical analysis and identify trends in company data.

There are also templates offered by Google Sheets that can help you monitor massive amounts of information on a relevant and customizable dashboard. Templates help with automating repeated tasks and manual data entry using pre-configured formatting and functions.

A few example templates include profit-and-loss statement, invoice generator, inventory management, company objective and key results (OKRs), marketing key performance indicators (KPIs), and cash flow statements. These can also be modified to fit your business needs in case the default fields are not enough.

Streamline Your Work With Google Workspace

Google Workspace offers you a consistent user experience across devices, easy collaboration in real-time, and a feature-packed email and office suite for your business. It is also quite affordable.

You can get a custom and secure business email, 100 participant video meetings, 30GB of cloud storage per user, security, and management controls for $6 per user per month.