Why does MakeUseOf put huge ads into its RSS feed?

Robin April 16, 2010

Why would a blog consider adding a massive add at the front of it’s RSS feed such that a reader needs to scroll down to read the post? Say in the way MakeUseOf now does? I used to love reading that feed but it got so annoying I unsubscribed. Why not a more discrete ad that doesn’t take up all the reader’s real estate?

  1. Aibek
    April 30, 2010 at 6:17 pm

    OK everyone, we moved the ad in the feed from the under title area to the bottom of the article.

  2. Taty
    April 17, 2010 at 6:34 pm

    It's paying the bills :) Don't like ads either, but understand why they are necessary.

  3. Saikat Basu
    April 16, 2010 at 3:12 pm

    As Jack put it, that's what pays for the writers :) But yes, we are still trying to find a balance between what's desirable and revenue maximization. Constructive comments like yours help us out a great deal because as a reader, your feedback is THE MOST important thing. So, allow us to improve...and do subscribe back!

  4. Jack Cola
    April 16, 2010 at 1:46 pm

    One reason, if we don't have ads, MUO can't afford writers and you wouldn't be writing this now.

    But I do agree with you, they are really annoying, especially the ads you are talking about. Not only they are distracting, most posts have the exact same one. I would prefer a rectangular banner over the current square ad, or have the ad inline with the rest of the text. Sometimes I think that the ad is the actual first picture of the post.

    • Aibek
      April 16, 2010 at 2:39 pm

      H Guys

      Thanks for the feedback. I will look into alternatives.