How can someone use Facebook for social marketing purposes? What tools and applications does Facebook offer to marketers?
Googling Facebook Marketing may give you some help.
Basically, you should setup a page for your organization and think of ways to get people to join. Everyone is there, you just got to get your name out there and get people to share it. To create a page, go to http://www.facebook.com/pages/create.php
You can also buy ads on Facebook so you can target specific people based on age, gender and location.
Nancy's links are great. The basic reply though is pages (formally fan pages) and Facebook ads. Both can be found at:
You can create a badge and put it on your website. You do need to have 25 fans to get a link directly to your page. Consumers click on the badge and it links to your facebook fan page.
There are a few posts here on MakeUseOf that might help get you started on marketing using Facebook:
yes, depends what your advertising