The Adobe MAX conference is Adobe's big annual event. It's at the MAX conference where creative learn about Adobe's hottest releases, and everyone in the digital design and development industries ought to pay attention.

We've all been sitting and twiddling our thumbs waiting for a set date for the conference this year, and now we've finally got confirmation.

Save the Date, Adobe MAX Comes This October

The Adobe Blog has announced that the highly anticipated Adobe MAX 2021 conference will take place this October 26-28. For the second year in a row, it's an entirely virtual event, and completely free to attend.

Some of this year's notable speakers include comedian Conan O'Brien, graphic designer Annie Atkins, and Creative Reaction Lab founder and CEO Antionette Carroll.

Last year's conference was the first time that Adobe MAX was both virtual and free for everyone. Surely, the organizers hoped to host the conference in Los Angeles, California for the third time in a row, but the COVID-19 pandemic meant that folks had to cancel their travel plans and stay in quarantine.

According to Digital Photography Review, the 2020 Adobe MAX conference has been viewed over 21 million times by over 2.2 million visitors. If you missed it, no worries Adobe has almost the sessions from last year on its website. The only parts you can't play on-demand are the celebrity-led sessions.

Related: Why Is the Adobe Creative Suite the Industry Standard?

Don't Miss Adobe MAX 2021

Adobe encourages you to tune in on the three full days of the conference. There will be a ton of inspiring speakers giving their best creative advice, as well as discussion of all of Adobe's latest tools and updates.

You can make sure you don't miss any news on the Adobe MAX conference by adding yourself to the mailing list.