April 27, 2013
Google Analytics is one of the most robust options out there for keeping track of how visitors are interacting with your website, where they're coming from and more. But sometimes it can be a little bit overwhelming trying to figure out what all the data means, and to filter down to the data that you really want to to view. There are a few apps that plug themselves into Google Analytics and make it easier to read and view the content that matters to you.
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April 21, 2013
For most people, SEO consists of making sure your page content is compelling and the metadata accurately describes the page without keyword stuffing. But there's another side to SEO - the world of blackhats. The dark enclave of the blackhat SEO is a fascinating place, and I took some time to talk to a friend who was involved in the business for some time - here's what we discussed. I know you can't exactly MakeUseOf this, but I hope it's interesting nonetheless.
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March 1, 2013
When it comes to promoting a website or a blog on the Internet, there are so many things to think about that it can feel a little bit overwhelming. Setting aside the entire field of SEO - even regular website owners that are not really SEO "experts" need to have a basic understanding of how and why one web page on the Internet may receive more "clicks" and more traffic than another, nearly identical page.
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February 20, 2013
In the world of search engine optimization, there are countless theories, rules, techniques and endless speculation across the blogosphere. There are some awesome SEO experts out there, and there are many more scammers, fraudsters and worse. It’s unfortunate, but in a field where the rules can get complex and may change every year (or month), [...]
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November 16, 2012
Having a popular blog or website can be fantastic, and one of the most popular ways that many people opt to inject a bit of adrenaline into their traffic numbers is by either purchasing advertising space on other websites or ad networks, or otherwise getting either an ad or a banner published on other websites throughout the Internet.
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November 7, 2012
Anyone that knows me well knows that I live, eat and breathe search engine optimization. I really started following online communities and behaviors from my days in college back in the 90's, when I was trying to sell off items via bulletin board systems. Times were a lot different back then, online content and communities were worlds different, and the phrase search engine optimization was not really a concept yet.
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October 14, 2012
Picture this: you sign into the admin page of your Wordpress blog, and your dashboard shows 15 new incoming links - awesome, you think - until you look through each of the links to find they've actually just stolen and reprinted your content, word for word, and the only reason you found out is because they forgot to strip the link, which have caused it to automatically ping you. What the heck?
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October 9, 2012
If you thought malware popups and relentless email spam were the worst of it, think again. There’s a new contender on stage and it’s spreading malware like butter in desert heat. It’s called search engine poisoning and hundreds of thousands, even millions, of people have fallen victim to it all over the globe. Here’s the thing about malicious intent: the worst forms of villainy occur when the bad guys take something that is good and use it for evil.
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July 17, 2012
The Internet is an unforgiving place - it never forgets. Whatever gets posted online, whether it's a careless statement or a funny picture, it could very well backfire and hurt you in the future. It's even worse when you share a name with a reckless individual who ends up ruining your reputation as much as their own. This is what happened to Pete, one of the co-founders of BrandYourself.
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April 18, 2012
One thing that I've always wanted to get working better with Google Analytics is an automated reporting feature that provides the information that I want and in the format that is easy for whoever needs to see the data, to understand what it means. Recently, Google has made a few changes to Analytics custom reporting that has made it much easier to work with.
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January 26, 2012
Search engine optimization. It's a controversial topic these days. Lots of professionals have their own opinions about what constitutes a good SEO strategy. Some people insist that a solid keyword strategy is the only thing that matters, while other SEO pundits lambast the "keyword" contingent. I've been involved in this field long enough now that there are three solid truths in the SEO field, at least as of today.
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December 7, 2011
Google Analytics is the most popular website analytics platform for website owners today. There are certainly others to choose from, such as the three open source tools Danny wrote about, the free analytics tools Rich wrote about, or the eight live analytics tools that Dave covered. Regardless, no other analytics tool has seen the adoption rate that Google Analytics has.
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September 17, 2011
If you operate your own website, analytic software can be crucial in order to track exactly how well your site is doing. Without this software, you can do whatever you want with your site, but you will never know if it is getting more visitors, aside from the amount of comments. When you look at the possible options you have for analytic software, the most popular choice is Google Analytics.
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September 16, 2011
If you’re a creative type or have any kind of expert knowledge to share, one very effective way to bring traffic to your site is to offer a free download of your work - be it an eBook, art, video or music - in exchange for a little promotion on Twitter. Today let's take a look at 3 possible systems for doing this: a Wordpress plugin, a free web service, and a DIY jQuery method.
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September 8, 2011
If you’re running a blog, Google Analytics may be the best single tool in your arsenal of traffic-generating weapons. Available for free, and capable of providing excellent data, Analytics is a must-have. The basic site isn’t well optimized for mobile devices however, which can be frustrating for webmasters who want to keep tabs on sites without dragging around a laptop.
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