Let’s face it - people love to win free stuff and hosting a contest on your blog or website is a great way to create excitement and increase your traffic. Large companies understand the value of holding contests and sweepstakes because they know it can introduce products, services, blogs and websites to new readers that don’t already know about them. Pepsi and Coke are prime examples of how using promotions such as “Coke Rewards” with an optional entry to win trips and cash can spike a use in their product and create a buzz.
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