At some point in your podcasting career, you’re going to approach the same point as we have: where do we go from here? You’ve built up a solid listener base from friends, colleagues, word of mouth and random visitors – but growth has slowed. Now what? What can you do to promote your podcast and take it to the next level?
Let me tell you – running a live video stream and podcast every week is tough work indeed. Actually… that’s a complete lie – but don’t tell my co-hosts that because they think I’m a genius – it really couldn’t be easier. You don’t need expensive software, you don’t need any specialized “podcast webhosting”, and it doesn’t even take that much effort to set everything up.
They say content reigns king when producing a podcast, but it’s not the only thing that matters.
When people talk about Apple apps gone wrong, Maps is usually the first one that gets brought up. However, we must not forget about the equally terrible Podcasts application that Apple barely seemed to care about. Thankfully, Apple finally released an update for its Podcasts application that adds some useful new features and actually makes the application worth using.