Instagram is not new on the scene. It's got a huge number of users, mainly because it is so very good at what it does. What is still relatively new though is the Android version of the Instagram app. Those of us who knew what we were missing felt as if we waited a lifetime for the Instagram Android application. In the meantime, many of us toyed with cool camera alternatives. None of which really held up as they didn't have the social aspect of Instagram built in.
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