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	<title>MakeUseOf &#187; marketing</title>
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		<title>Angry Birds Launches Wonderful Pistachios Branded Game For Free [News]</title>
		<link>http://www.makeuseof.com/tag/angry-birds-launches-wonderful-pistachios-branded-game-free-news/</link>
		<comments>http://www.makeuseof.com/tag/angry-birds-launches-wonderful-pistachios-branded-game-free-news/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 20:31:25 +0000</pubDate>
		<dc:creator>Dave LeClair</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[angry birds]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online games]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[strategy games]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=93576</guid>
		<description><![CDATA[Are you a fan of Angry Birds? Are you a fan of Wonderful Pistachios? If you answered yes to both of these questions than Rovio Mobile has a proposition for you. They have just launched a Wonderful Pistachios branded Angry Birds game that is 100% free and playable right in your web browser by simply heading to GetCrackin.com. That's one interesting way to market your pistachio company.]]></description>
			<content:encoded><![CDATA[<p><img class="align-right" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/08/00_angry_logo.jpg?323f2c" alt="" />Are you a fan of Angry Birds? Are you a fan of Wonderful Pistachios? If you answered yes to both of these questions than Rovio Mobile has a proposition for you. They have just launched a Wonderful Pistachios branded Angry Birds game that is 100% free and playable right in your web browser by simply heading to <a href="http://getcrackin.com/">GetCrackin.com</a>. That&#8217;s one interesting way to market your pistachio company.</p>
<p>Previously, Angry Birds worked along the movie Rio to add some characters from the movie into the game, but this is the first time they have fully branded a game to go along with an advertiser.</p>
<p>The game only works if you are using Google Chrome as your web browser (another bit of marketing perhaps). As long as you have Chrome installed, you just go to the <a href="http://getcrackin.com/">website</a>, and click &#8220;<em>Play and Win now</em>&#8221; to get started. It is a fully featured Angry Birds game that offers everything an Angry Birds fan would be looking for, just with a little more advertising than normal.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/12/goldenPistachio1.png?323f2c" alt="" width="535" height="577" /></p>
<p>In addition to being a free game, you can also win prizes for playing. Prizes range from free pistachios all the way up to $25,000 in cash.</p>
<p><small>Source: <a href="http://mashable.com/2011/12/01/angry-birds-pistachios">Mashable</a></small></p>
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		<title>How Facebook Advertising Works &amp; How To Place An Advert</title>
		<link>http://www.makeuseof.com/tag/facebook-advertising-works-place-ad/</link>
		<comments>http://www.makeuseof.com/tag/facebook-advertising-works-place-ad/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 21:31:06 +0000</pubDate>
		<dc:creator>Ryan Dube</dc:creator>
				<category><![CDATA[Facebook & Twitter]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=91982</guid>
		<description><![CDATA[If you've ever considered advertising on Facebook, but assumed it was completely unaffordable except for the largest companies and corporations, you may want to think again. If you've ever advertised on Google, using the pay-per-click advertising model, then you are more than prepared to pay for advertising on Facebook.]]></description>
			<content:encoded><![CDATA[<p><img class="align-right" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/billboard.png?323f2c" alt="facebook advertising" />If there is any subject that we&#8217;ve covered well here at MakeUseOf, it&#8217;s Facebook. Ann provided tools to <a href="http://www.makeuseof.com/tag/3-tools-download-facebook-photo-albums/">download Facebook albums</a> and tools to cross-promote from <a href="http://www.makeuseof.com/tag/3-tools-cross-promote-google-shares-twitter-facebook-chrome/">Google + to Facebook</a>. Saikat showed us how to find <a href="http://www.makeuseof.com/tag/4-web-apps-trending-facebook-social-sites/">trending topics</a> on the massive networking site, and Steve gave us a peek at the nuts and bolts behind <a href="http://www.makeuseof.com/tag/facebook-work-nuts-bolts-technology-explained/">how Facebook works</a>.</p>
<p>One area of Facebook that needs some explanation is marketing and advertising. Steve already explained how to create a <a href="http://www.makeuseof.com/tag/customize-facebook-fan-page-welcome-tab/">Facebook Fan page</a>, which is an excellent first start. That gives your readers and brand fans a place to congregate and discuss your blog articles or your product.</p>
<p>However, beyond having a brand page on Facebook, you also want to have a way to attract new customers to your webpage or to your Facebook brand page. If you&#8217;ve ever considered Facebook advertising, but assumed it was completely unaffordable except for the largest companies and corporations, you may want to think again. If you&#8217;ve ever advertised on Google, using the pay-per-click advertising model, then you are more than prepared to pay for advertising on Facebook.</p>
<h2>The Facebook CPC &amp; CPM Advertising Model</h2>
<p>If you have even just a little bit of advertising money available for your website or product, you may want to consider a Facebook advertising campaign using either the pay per click (CPC) or pay per million impressions (CPM) models. The Facebook user base is so impressively huge and active on the site that the investment will be well worth it.</p>
<p>There are several different choices you have when it comes to Facebook advertising. The most common is setting up a CPC or CPM campaign in the <a href="http://www.facebook.com/ads/create/">Facebook Ad creation tool</a>.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad1.png?323f2c" alt="facebook advertising" width="545" height="541" /></p>
<p>It is insanely easy to create an advert using the Facebook ad creation tool. Please note that there are two &#8220;types&#8221; of adverts &#8211; <em>Sponsored Stories</em> and <em>Facebook Ads</em>. I&#8217;ll cover Sponsored Stories below, but to post an Ad for your blog, choose &#8220;<em>Facebook Ads</em>&#8220;.</p>
<p>You can either publicize a particular story update on your Facebook brand page, or you can change the destination from your brand page to &#8220;External URL&#8221;. That will make the advert direct clicks to a landing page on your site. In my case, I want all traffic to go to the main page of my blog, so that&#8217;s the URL that I chose.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad1b.png?323f2c" alt="advertising on facebook" width="570" height="541" /></p>
<p>As you choose an image for your advert and complete the advert text, you&#8217;ll see a preview of your advert displayed in the &#8220;Preview&#8221; area at the bottom of the wizard window. When you&#8217;re done creating your advert, the next step is to decide how you want to target the advert. You&#8217;ll see the size of the target audience to the right. Keep in mind that your cost per click may go up for a larger audience.</p>
<p>You can fine tune your target by selecting a geographic location, a specific age group, gender,  and even interests. While this may reduce the size of your target audience, it significantly enhances the click-through rate for your advert because how your advert is displayed will be much more targeted.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad2.png?323f2c" alt="advertising on facebook" width="569" height="478" /></p>
<p>The next step is deciding on the financial size of your Facebook advert campaign. Name the campaign, and then decide how much you want to pay for your advertising per day, or over the entire life of your campaign. You can devote as little as a dollar a day to your Facebook advertising campaign.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad3.png?323f2c" alt="" width="509" height="529" /></p>
<p>Preview your advert, and once you&#8217;re happy with how the advert looks and your investment details, click on &#8220;<em>Place Order</em>&#8221; and you&#8217;re done!</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad5.png?323f2c" alt="advertising on facebook" width="396" height="476" /></p>
<p>Your advert will show up on the right side of the Facebook window for your targeted audience, just like all of the other adverts that you&#8217;ve become accustomed to seeing there. The fact that you&#8217;ve targeted your advert will ensure that your advert will show up on the Facebook pages of people that will most likely be interested in what you have to offer.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad6.png?323f2c" alt="facebook ads" width="331" height="506" /></p>
<h2>Other Facebook Advertising Options</h2>
<p>Beyond the standard CPC and CPM advertising options, you have a few other choices when it comes to getting exposure on Facebook.</p>
<p>A very popular campaign that is relatively new for advertisers on Facebook is the &#8220;<em>Sponsored</em>&#8221; advert. This is a highly effective form of advertising that utilizes how and when your fans &#8220;Like&#8221; your pages. This will cause your Sponsored advert to appear on the walls of all that person&#8217;s friends, providing an even more focused and highly effective advertising campaign. You&#8217;ve probably seen this appear on your own wall when your friends have liked certain brands.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad7.png?323f2c" alt="facebook ads" width="329" height="278" /></p>
<p>Another form of Facebook advertising is the &#8220;<em>Event</em>&#8221; advert. You can create an Event for your brand &#8211; such as a fan gathering or a giveaway. This allows your fans that share or RSVP to the event to serve as your advertising platform, because that activity will appear on the wall of all of <em>their</em> friends as well.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad8.png?323f2c" alt="facebook ads" width="424" height="434" /></p>
<p>Creating an Event advert is even faster and easier than the Facebook advert wizard. You can start the process by just clicking &#8220;<em>Create Event</em>&#8221; at the right side of your brand Facebook page. Just fill in the details for the event to start the process.</p>
<p style="text-align: center;"><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/facebookad9.png?323f2c" alt="facebook advertising" width="578" height="409" /></p>
<p>All three of these methods for advertising on Facebook offer you a highly-focused platform to spread the news about your brand.</p>
<p>No one can deny that the Facebook population is huge, and they are also a very active group that interacts with every aspect of their wall &#8211; be it likes, comments, events, shares and more.  By advertising on Facebook, you can harness the power of such a community.</p>
<p>So if you have some funds for advertising, consider giving a Facebook campaign a try. Let us know how it worked out for you, and which advert type worked best in your case. Share your thoughts in the comments section below.</p>
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		<title>Coca-Cola Starts Its Own QR Code Campaign To Raise Funds For WWF [News]</title>
		<link>http://www.makeuseof.com/tag/cocacola-starts-qr-code-campaign-news/</link>
		<comments>http://www.makeuseof.com/tag/cocacola-starts-qr-code-campaign-news/#comments</comments>
		<pubDate>Sat, 19 Nov 2011 22:31:39 +0000</pubDate>
		<dc:creator>Bakari Chavanu</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[ipad games]]></category>
		<category><![CDATA[iPhone games]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[qr codes]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=92388</guid>
		<description><![CDATA[Coca-Cola has joined the fray of other companies including Starbucks, Toys"R"Us, J.C. Penney, and Google, to start using Quick Response (QR) codes as part of their advertising campaigns. QR codes are a technique to link consumers to online content, including coupons, software, games, and additional product information.]]></description>
			<content:encoded><![CDATA[<p><img class="align-right" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/snowballeffect.jpg?323f2c" alt="" />Coca-Cola has joined the fray of other companies including Starbucks, Toys&#8221;R&#8221;Us, J.C. Penney, and Google, to start using Quick Response (QR) codes as part of their advertising campaigns. QR codes are a technique to link consumers to online content, including coupons, software, games, and additional product information.</p>
<p>QR codes are typically printed in magazine and newspaper adverts and products. To use the codes you need a <a href="http://www.makeuseof.com/tag/7-great-qr-codes-generate-free/">QR Reader</a> on your mobile phone. The reader scans a code and opens the linked content in your mobile device&#8217;s web browser.</p>
<p>Coca-Cola has launched its U.S.-based QR code program in partnership with <a href="https://www.arctichome.com">World Wildlife Fund</a>, to conserve the polar bear&#8217;s Arctic habitat. Coca-Cola has used polar bear images as one of their major advertising icons since 1922, and in turn has supported WWF Arctic research and conservation efforts.</p>
<p>Coca-Cola&#8217;s QR code will appear on soft drink cups distributed in 7-Eleven convenience chain stores. The code will link to an iTunes page for downloading the <a href="http://itunes.apple.com/us/app/snowball-effect-by-coca-cola/id474214001?mt=8">SnowBall Effect app</a>, which is an iPad and iPhone game that &#8220;<em>challenges your Facebook friends to a snowball fight and scoring points to grow your snowball. The more snowball fights you have, the more awareness you raise on the polar bear.</em>&#8221;</p>
<p>You build the game by checking in at 7-Eleven stores and entering codes on specially marked cups with Coca-Cola packaging.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/11/coke_artic.jpg?323f2c" alt="Coke artic" width="500" height="313" border="0" /></p>
<p>Snowball Fight gamers can also link to donate and support the polar bear and its Arctic home. The game app also includes a promotional sweepstakes prize drawing to be held on January 7, 2012.</p>
<p><small>Source: <a href="http://www.practicalecommerce.com/articles/3171-12-New-QR-Code-Campaigns" rel="nofollow">Practical Ecommerce</a></small></p>
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		<title>2 More Places To Design &amp; Sell Your Own T-Shirts</title>
		<link>http://www.makeuseof.com/tag/2-places-design-sell-tshirts/</link>
		<comments>http://www.makeuseof.com/tag/2-places-design-sell-tshirts/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 00:30:54 +0000</pubDate>
		<dc:creator>Joshua Lockhart</dc:creator>
				<category><![CDATA[Web Apps & Internet]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sell]]></category>
		<category><![CDATA[t-shirts]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=82396</guid>
		<description><![CDATA[For those of you that have tried to dive into the online t-shirt business, you probably already know about Zazzle and Threadless, and you also likely know about Etsy and CafePress. However, chances are that you are looking for a couple of more options by now. Thankfully, entrepreneurship is not dead (yet), so today, we&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p><firstimage="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shirt.png" /><img class="align-right" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shirt.png?323f2c" alt="design and sell your own t-shirts"/>For those of you that have tried to dive into the online <a href="http://www.makeuseof.com/tags/t-shirts/">t-shirt</a> business, you probably already know about <a href="http://www.makeuseof.com/tag/sites-earn-easy-money-creative-designs/">Zazzle and Threadless</a>, and you also likely know about <a href="http://www.makeuseof.com/tag/webs-coolest-shopping-destinations/">Etsy and CafePress</a>. However, chances are that you are looking for a couple of more options by now.</p>
<p>Thankfully, entrepreneurship is not dead (yet), so today, we&#8217;re going to provide you with two more places to sell your t-shirts. Fortunately, unlike other sites you may have dealt with in the past, these sites have a pretty solid foundation.</p>
<h2><a href="http://www.spreadshirt.com">Spreadshirt</a></h2>
<p><a href="http://www.spreadshirt.com">Spreadshirt</a> has the basics down-pat for making your own t-shirt store. Referring to them as &#8220;shops&#8221;, the program is based on uploading your own designs, displaying them on your very own customizable website, and then self-promoting your products – just like a legitimate business.</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot1.png?323f2c" alt="design and sell your own t-shirts" width="580" height="482" /></p>
<p>Although Spreadshirt offers a snazzy premium service, its free option still gets the job done. With a free account, you can set up a shop, customize the <a href="http://www.makeuseof.com/tags/html/">HTML</a> header and <a href="http://www.makeuseof.com/tags/css/">CSS</a>, and even redirect the URL to the domain of your choosing. Even if you don&#8217;t know how to pull off code, everything is still customizable including colors, <a href="http://www.makeuseof.com/tags/fonts/">fonts</a>, and even header <a href="http://www.makeuseof.com/tags/graphics/">graphics</a>. Another one of the nice features it offers is its discount system, so you can occasionally send out codes to your best shoppers who might want to cut a little off their next purchase.</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot31.png?323f2c" alt="design and sell t-shirts" width="581" height="357" /></p>
<p>Furthermore, Spreadshirt offers an <a href="http://www.makeuseof.com/tag/promote-blog-business-facebook-wildfire-iframe-app/">iFrame</a> code which allows you to just embed your shop within whatever website you are using. Personally, I think this would work well with blogs or simple web pages. However, you could always just insert images of your products on your website and link them to their unique buy pages on your Spreadshirt store.</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot4.png?323f2c" alt="design and sell t-shirts" width="580" height="328" /></p>
<p>In addition to Spreadshirt&#8217;s ability to sell t-shirts on your own site with whatever mark-up that you desire, the website allows you to sell designs that other stores (and Spreadshirt itself) can use for their own items. Basically, when a shirt is sold with the design that you have placed in the public marketplace, you will be paid on commission. Beyond that, if you include Spreadshirt&#8217;s t-shirt customizer on your own shop, you will earn a percentage of each shirt sold.</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot2.png?323f2c" alt="design and sell t-shirts" width="580" height="538" /></p>
<p>As I mentioned before, Spreadshirt allows users to become a premium member through a monthly subscription (topping out at $100 a year). Besides its many other features, the upgrade allows you to have three shops under one account, removes all Spreadshirt-themed advertising from your site, and places your own custom logo on all invoices.</p>
<h2><a href="http://www.redbubble.com">RedBubble</a></h2>
<p><a href="http://www.redbubble.com">RedBubble</a> is mainly for the artistic types, and its products are a little more expensive than the Five Dollar Deal shirt you picked up at that one flea market while visiting your family down in Alabama.  The quality is posh, but if you think you can keep up with the big dogs on this site, then go for it.</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot5.png?323f2c" alt="design and sell t-shirts online" width="580" height="364" /></p>
<p>RedBubble places you in a vast community of masterful artists who love sharing their work, so you will never be short of inspiration if you want to make an artsy tee. With that in mind, this might not be the best place to sell your &#8220;World&#8217;s #1 Mee-Maw&#8221; t-shirt concept.</p>
<p>A minor downside for some users might be the fact that RedBubble does not offer you a way to set up a shop like Spreadshirt, for it presents itself in a style that could be best described as being an upper-scale DeviantArt. However, much like how you could sell prints on DA, you can sell shirts on RedBubble (in addition to various other wares).</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot9.png?323f2c" alt="design and sell t-shirts online" width="580" height="300" /></p>
<p>Shirt design in RedBubble is a little different than Spreadshirt. Right off the bat, you are asked to download a template so that you can use the proper pixel dimensions. The template offers you a wide range of space to work in, so don&#8217;t worry about it limiting your creativity. Speaking of creativity, RedBubble respects your own, so it allows you to place either watermarks or even transparent overlays on your images so that other users cannot steal your work.</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot8.png?323f2c" alt="design and sell t-shirts online" width="580" height="332" /></p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot6.png?323f2c" alt="" width="580" height="442" /></p>
<p><a href="http://www.makeuseof.com/tags/marketing/">Marketing</a> your work on this site is going to be a little like going to a craft fair. People who show up are likely selling their own creations in the same place, but the community-nature of the site is sure to find you some supporters. However, if you feel like selling off-site, I would suggest using the same method that I offered with Spreadshirt by linking images to the buy page.</p>
<p><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/07/shot10.png?323f2c" alt="design and sell your own t-shirts" width="580" height="287" /></p>
<p>There are several sub-communities throughout RedBubble, and it is really easy to connect with others even if you aren&#8217;t wanting to sell. You can share ideas, personal pieces, and input using each community&#8217;s section of the site, and you can also interact with individuals via BubbleMail.</p>
<h2>Conclusion</h2>
<p>Arguably, Spreadshirt and RedBubble have two of the best shirt-selling methods in the online world. By all appearances, the user-base seems a little small compared to Zazzle and CafePress, but they seem to be exactly what next-level shirt sellers could want. Test them out if you haven&#8217;t before, and see if you can get a feel for them.</p>
<p>What other uncommon shirt-selling websites do you use? Have you had any luck in the t-shirt selling <a href="http://www.makeuseof.com/tags/business/">business</a>? What kind of designs have you made?</p>
<p><small>Image Credit: <a href="http://morguefile.com/archive/display/661933#">alvimann </a></small></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Build Loyal Visitors To Your Website Or Blog With The Help Of PunchTab</title>
		<link>http://www.makeuseof.com/tag/build-loyal-visitors-website-blog-punchtab/</link>
		<comments>http://www.makeuseof.com/tag/build-loyal-visitors-website-blog-punchtab/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 18:31:11 +0000</pubDate>
		<dc:creator>Jeffry Thurana</dc:creator>
				<category><![CDATA[Web Apps & Internet]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[blogging tools]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[webmaster tools]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress plugins]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=76654</guid>
		<description><![CDATA[No blog will have a meaningful life without any visitors, so getting people to come and read your web writing is essential for your blog to survive. While getting many people to visit your blog is fairly achievable, turning them into loyal visitors is a bit more tricky. Producing great content is one way to achieve that. But you need more than quality content to keep your readers coming back for more.]]></description>
			<content:encoded><![CDATA[<p><firstimage="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/00_reward.jpg"><img class="align-right" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/00_reward.jpg?323f2c" alt="blog loyalty program" />Visitors are the lifeblood of any blog. No blog will have a meaningful life without any visitors, so getting people to come and read your web writing is essential for your blog to survive.</p>
<p>While getting many people to visit your blog is fairly achievable, turning them into loyal visitors is a bit more tricky. Producing great content is one way to achieve that. But you need more than quality content to keep your readers coming back for more. You need to entice them, and <a href="http://www.punchtab.com/">PunchTab</a> might help you to do that.</p>
<h2>Packing The First Punch</h2>
<p>The idea behind PunchTab is more or less similar to the <a href="http://www.makeuseof.com/tags/facebook/">Facebook</a> <a href="http://www.makeuseof.com/tag/easily-build-edit-facebook-pages-static-html-wysiwyg-editor/">fan</a> <a href="http://www.makeuseof.com/tag/promote-blog-business-facebook-wildfire-iframe-app/">gate</a> concept: you ask visitors to do something and reward them for it. If you can make the actions and rewards interesting enough, your readers will come back for more.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/00c_sign_up.jpg?323f2c" border="0" alt="blog loyalty program" width="400" height="280" /></p>
<p>You have two options after signing up with the service. The first one is setting up a loyalty marketing program, and the second one is running a one time giveaway. Let&#8217;s look at the options one by one.</p>
<p>To start a loyalty program, click the &#8220;<em>Begin</em>&#8221; button.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/01a_set_up_loyalty_prog.jpg?323f2c" border="0" alt="blog loyalty marketing" width="500" height="440" /></p>
<p>Begin by choosing the type of site you have, then decide on the location of the &#8220;<em>Reward</em>&#8221; tab.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/02a_loyalty_settings.jpg?323f2c" border="0" alt="blog loyalty marketing" width="580" height="400" /></p>
<p>There are several types of site that you can choose from including <a href="http://www.makeuseof.com/tags/blogger/">Blogger</a>, TypePad, and <a href="http://www.makeuseof.com/tags/wordpress/">WordPress</a>. Since all of my blogs are powered by WordPress, I chose it from the list.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/02b_site_type.jpg?323f2c" border="0" alt="blog loyalty marketing" width="400" height="200" /></p>
<p>Upon clicking the &#8220;<em>Submit</em>&#8221; button, PunchTab will generate a key for you. You&#8217;ll need to input the key in your site later.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/02c_wordpress_install.jpg?323f2c" border="0" alt="02c wordpress install" width="580" height="380" /></p>
<p>WordPress users can download and install the PunchTab plugin directly from within their admin area.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/03a_punchtab_wp_plugin.jpg?323f2c" border="0" alt="03a punchtab wp plugin" width="580" height="240" /></p>
<p>To enter the key, go to the PunchTab settings menu.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/03b_wp_settings.jpg?323f2c" border="0" alt="03b wp settings" width="440" height="280" /></p>
<p>Other than the key field, you can also adjust the location of the &#8220;<em>Reward</em>&#8221; tab.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/03c_insert_key.jpg?323f2c" border="0" alt="loyalty marketing" width="440" height="210" /></p>
<p>The Reward tab will appear on your blog at the location that you&#8217;ve specified.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/03d_reward_button.jpg?323f2c" border="0" alt="loyalty marketing" width="470" height="200" /></p>
<p>If your visitor clicks the &#8220;<em>Reward</em>&#8221; tab, they will see the pop-up reward window, and they will go through the process that you&#8217;ve set to get the reward.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/03f_reward_ticket.jpg?323f2c" border="0" alt="loyalty marketing" width="580" height="408" /></p>
<h2>Managing The Rewards</h2>
<p>You can give virtually any kind of rewards for your visitors. You can manage these rewards by clicking on the &#8220;<em>Manage Rewards</em>&#8221; button next to &#8220;<em>Loyalty Program Settings</em>&#8220;.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/02d_settings_n_reward.jpg?323f2c" border="0" alt="02d settings n reward" width="500" height="370" /></p>
<p>Create your own reward by filling in the brand and type of reward that you want to give.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/02e_create_reward.jpg?323f2c" border="0" alt="02e create reward" width="580" height="330" /></p>
<p>Set the number of points needed to redeem the reward and click the &#8220;<em>Add Reward</em>&#8221; button.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/02g_choose_points.jpg?323f2c" border="0" alt="02g choose points" width="580" height="280" /></p>
<p>All the rewards that you&#8217;ve created are listed on the reward table below. You can trash the reward(s) using the delete button.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/02h_reward_list.jpg?323f2c" border="0" alt="02h reward list" width="580" height="252" /></p>
<h2>Give Away The Second Punch</h2>
<p>Besides the loyalty program, you can also create a one time giveaway. This type of incentive giving is perfect for contests or a time limited bonus.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/01b_one_time_giveaway.jpg?323f2c" border="0" alt="01b one time giveaway" width="500" height="440" /></p>
<p>There are several fields you should fill in when creating the giveaway. Start with the name, description, and URL of a specific blog post.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/04a_create_giveaway.jpg?323f2c" border="0" alt="04a create giveaway" width="450" height="390" /></p>
<p>Then continue to questions, Facebook page, and the end date. If you have a Facebook fan page, use the URL here.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/04b_question_to_answer.jpg?323f2c" border="0" alt="04b question to answer" width="450" height="420" /></p>
<p>You can see how the &#8220;<em>Giveaway Ticket</em>&#8221; will look on the preview.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/04c_giveaway_preview.jpg?323f2c" border="0" alt="04c giveaway preview" width="480" height="340" /></p>
<p>The last step is copying the generated code snippet and pasting it in the HTML mode of your blog post.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/05/04f_script.jpg?323f2c" border="0" alt="blog loyalty program" width="530" height="330" /></p>
<p>There are many things that you can give as a reward to your readers, either in the loyalty program or as a one time giveaway, for example: (PDF) e-books, special short courses, exclusive memberships, shopping coupons, or even physical goods like mousepads, mugs, t-shirts, etc.</p>
<p>I think that if you are serious in your blogging business, you should consider using methods like PunchTab to build your loyal visitors. What do you think? Do you have any other ideas on how to keep them coming back for more?  If so, please share your opinions using the comments below.</p>
<p><small>Image credit: <a rel="nofollow" href="http://www.flickr.com/photos/zoomzoom/434609385/">Zoom Zoom</a></small></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Promote Your Blog Or Business on Facebook With The Help Of The Wildfire iFrame App</title>
		<link>http://www.makeuseof.com/tag/promote-blog-business-facebook-wildfire-iframe-app/</link>
		<comments>http://www.makeuseof.com/tag/promote-blog-business-facebook-wildfire-iframe-app/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 18:31:06 +0000</pubDate>
		<dc:creator>Jeffry Thurana</dc:creator>
				<category><![CDATA[Facebook & Twitter]]></category>
		<category><![CDATA[Web Apps & Internet]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging tools]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[webmaster tools]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=73401</guid>
		<description><![CDATA[If you are one of those who could use some help building your promotional Facebook pages but can't spare any extra cash for it, today might be your lucky day. Wildfire - a social media marketing professional - has just launched an iFrame App for Facebook Pages. This is a tool to help you optimize your Facebook Page as a promotional tool, and it's available for free (for a limited time).]]></description>
			<content:encoded><![CDATA[<p><firstimage="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/00-Like-Thumb.jpg"><img class="align-right" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/00-Like-Thumb.jpg?323f2c" alt="promote your blog for free" />Nobody would argue that the perfect place to promote and market any product is the place where the biggest crowd gathers, and everybody knows that <a href="http://www.makeuseof.com/tags/facebook/">Facebook</a> is one of the most crowded places in the online world. <a href="http://www.facebook.com/press/info.php?statistics">The official Facebook statistics page</a> says that they currently have more than 500 million active users. While that figure is staggering, rumor has it that the actual number has now passed the 600 million mark. So it&#8217;s only logical that Facebook is one of the best places on the net to promote your product, business or blog.</p>
<p>Facebook is fully aware of this fact and has already provided users with <a href="https://www.facebook.com/pages/browser.php">Pages</a> &#8211; a Facebook tool to do some promotions. Users can build and expand Pages on their own, but the result would be much better with help from professionals &#8211; which usually comes with a steep price.</p>
<p>If you are one of those who could use some help building your promotional pages but can&#8217;t spare any extra cash for it, today might be your lucky day. Wildfire &#8211; a social media marketing professional &#8211; has just launched an <a href="http://iframes.wildfireapp.com/">iFrame App</a> for Facebook Pages. This is a tool to help you optimize your Facebook Page as a promotional tool, and it&#8217;s available for free (for a limited time).</p>
<h2>Let&#8217;s Prepare The Pages</h2>
<p>The concept behind the iFrame App is simple but ingenious. This app will display two different pages, one for fans, and one for non-fans. You could show an invitation to click the &#8220;<em>Like</em>&#8221; button on the non-fans page with a promise to access incentives, bonuses, or simply more information on the fan page. Basically, you can &#8220;bribe&#8221; your visitor to click the &#8220;<em>Like</em>&#8221; button.</p>
<p>To use the app, just click on the big &#8220;<em>Install this app</em>&#8221; button.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/01a-iFrame-Wildfire.jpg?323f2c" border="0" alt="promote your blog for free" width="580" height="377" /></p>
<p>However, you need a Facebook Page to install the app.  I won&#8217;t go into details on building a Facebook Page. For more information on setting up your own Page, you can read our comprehensive guide : <a href="http://www.makeuseof.com/tag/how-to-promote-your-blog-using-facebook-pages/">Promote Your Blog Using Facebook Pages</a>.</p>
<h2>Installing &amp; Customizing The iFrame App</h2>
<p>After you have built yourself a page, you can then continue to install the iFrame App. Click on the &#8220;<em>Install this app</em>&#8221; button on <a href="http://iframes.wildfireapp.com">the iFrame website</a> and the app will ask for permission to access your basic information.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/01b-Request-for-Permission.jpg?323f2c" border="0" alt="promote blog on facebook" width="580" height="300" /></p>
<p>The app will also ask whether you want to add iFrame for Pages.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/01d-Add-iFrames-for-Pages.jpg?323f2c" border="0" alt="promote blog on facebook" width="580" height="280" /></p>
<p>After the installation, you need to register your app by filling in your personal information and clicking &#8220;<em>Submit</em>&#8220;.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/03a-One-Step-Away.jpg?323f2c" border="0" alt="promote blog on facebook" width="580" height="510" /></p>
<p>Now you are ready to set up your iFrame. Turn on the &#8220;<em>Fan Gate</em>&#8221; if you want to display different information for those who have clicked the &#8220;<em>Like</em>&#8221; button (fans) and those who haven&#8217;t (non-fans).</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/03b-iFrame-Settings.jpg?323f2c" border="0" alt="facebook blog promote" width="580" height="440" /></p>
<p>For the content of the page, both in the &#8220;<em>Fans view</em>&#8221; and &#8220;<em>Non-Fans view</em>&#8220;, you can upload custom images or a custom HTML page. While images are easier to create, HTML pages will give you more flexibility. If you know your way around HTML, you could put almost anything there.</p>
<p>Here&#8217;s an example of the non-fans page, encouraging visitors to click the &#8220;<em>Like</em>&#8221; button before they can access the content of the fans page.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/04/03d-Preview.jpg?323f2c" border="0" alt="promote your blog for free" width="550" height="350" /></p>
<p>When used correctly, iFrame can really help you boost the popularity of your blog, products or business by improving the probability of getting a &#8220;<em>Like</em>&#8221; from visitors. Even though you still have to bring traffic to the Page, you have already won half the battle.</p>
<p>The tool is available to promote your blog for free until around June (three months after the March launching date), and the developer has promised that those who grab the tool in the free period will be able to enjoy it forever for free. So go and get iFrame App, try it, and let us know what you think about it in the comments below.</p>
<p><small>Image credit: <a rel="nofollow" href="http://www.flickr.com/photos/freddievonchimp/4774020533/">MailChimp</a></small></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Fiverr &#8211; A $5 Marketplace For Anyone Looking For A Service</title>
		<link>http://www.makeuseof.com/tag/fiverr-5-marketplace-service/</link>
		<comments>http://www.makeuseof.com/tag/fiverr-5-marketplace-service/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 21:31:56 +0000</pubDate>
		<dc:creator>Angela Alcorn</dc:creator>
				<category><![CDATA[Web Apps & Internet]]></category>
		<category><![CDATA[buy & sell]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[skills]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=71513</guid>
		<description><![CDATA[Imagine you’ve got a photo of yourself or a friend which you really like, but you know it could be made perfect with just a little Photoshop magic. What you really need is a friend or helper who can just do it for you, maybe in return for a few drinks. How will you find that person? Well, these days we have Fiverr.]]></description>
			<content:encoded><![CDATA[<p><firstimage="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Fiverr-300x300.png"><img class="align-right" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Fiverr-300x300.png?323f2c" alt="fiverr" />Imagine you&#8217;ve got a photo of yourself or a friend which you really like, but you know it could be made perfect with just a little Photoshop magic. Except you don&#8217;t really know much about retouching photos yourself so you&#8217;re a little stuck. What you really need is a friend or helper who can just do it for you, maybe in return for a few drinks. How will you find that person? Well, these days we have <a href="http://www.fiverr.com/">Fiverr</a>.</p>
<p>Instead of hassling your friends, you can browse Fiverr to find someone offering the right sort of services. You can even check out examples of their work and ratings from previous customers before you ask them to do the job. And when you make the deal, you&#8217;re only promising $5. It&#8217;s only as risky as asking a friend to do you a favour and promising a few drinks in return. How&#8217;s that for a great idea?</p>
<p><span id="more-71513"></span></p>
<h2><strong>What&#8217;s Fiverr?</strong></h2>
<p>In short, <a href="http://www.fiverr.com/">Fiverr</a> is a marketplace, connecting people who have skills they&#8217;d like to sell for $5 with people who want small things done for $5. The $5 price point is crucial and leads to some fascinating offers.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Fiverr-Splash.png?323f2c" alt="fiverr marketplace" /></p>
<p>Sign-up is quick, directly through Fiverr or even quicker with a Facebook login.</p>
<h2><strong>What Do People Sell for $5?</strong></h2>
<p>On Fiverr, there are people selling Photoshop skills, offering to draw pictures for you, offering to post postcards from a particular country, offering virtual assistant duties, posting special family recipes, singing happy birthday, offering critiques of websites, giving tourist advice of their local area, songwriting, giving industry advice, writing your name in Chinese calligraphy or elvish, taking photos of messages in coffee froth, proofreading and all sorts of other random offers.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Travel-Fiverr.jpg?323f2c" alt="fiverr review" /></p>
<p>Browse by popularity, rating or the type of service and you&#8217;ll get a feel for the variety of skills available on Fiverr. The ideas are wild and varied — some of them are so unexpected! Browse away and you&#8217;ll find yourself thinking &#8220;Hey, that would be cool. Yeah, I&#8217;d pay $5 for that!&#8221;.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Random.png?323f2c" alt="fiverr review" /></p>
<p>If you do want to buy someone&#8217;s services, Fiverr links into PayPal to make payments simple.</p>
<h2><strong>What If No-One Offers The Skill I Want?</strong></h2>
<p>If no-one&#8217;s offering the service you&#8217;re after specifically, you can also advertise as a buyer in need of that service. To do this, look for &#8220;<em>Request Gigs</em>&#8221; in the right-hand column. Say what you&#8217;d like done for $5 and see if anyone takes you up on your offer.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Request-Gigs.png?323f2c" alt="five dollar marketing" /></p>
<h2><strong>What Could You Sell For $5?</strong></h2>
<p>As you&#8217;ve seen, there are many possibilities as to what you can sell through Fiverr. What is clear though, is that people selling their skills must quantify exactly what they will do. For example, &#8220;I will proofread one essay under 2,000 words within three days&#8221;. If you don&#8217;t specify how long the essay, how many essays you will proofread or how long you will take, things will get confusing for the buyer. Also be careful if you&#8217;re offering to post things — think of how much it would cost to post worldwide before you offer!</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Weird.png?323f2c" alt="five dollar marketing" /></p>
<p>It seems as if some sellers are trying to undercut others by offering to do an incredible amount of work for their $5 fee. That sort of thing happens everywhere — just don&#8217;t buckle to the pressure if you think you&#8217;re worth more (which you are). Browse the site thoroughly as there are some very imaginative offers out there which would be quite useful for the buyer and yet easy for the seller to do. Let them inspire you into profitable ventures.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/Create-first-Gig.png?323f2c" alt="five dollar marketing" /></p>
<p>At the top of most pages in Fiverr is a box where you can offer your services for $5. Start there and it will allow you to add more details in the next page, including specifics and an example picture. They also make it easy for you to share your Fiverr service offers with your friends on Facebook, Twitter or elsewhere.</p>
<p><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/03/I-will-for-5.png?323f2c" alt="fiverr marketing" /></p>
<h2>What Else Might You Use?</h2>
<p>Obviously, <a href="http://www.fiverr.com/">Fiverr</a> isn&#8217;t the only online <a href="http://www.makeuseof.com/dir/tag/marketplace/">marketplace</a> for services in the world. There are many other ways you could solicit services or offer your services for hire online. The Facebook Marketplace is one of the simpler examples, followed by Craigslist. Any freelancing marketplace shows some similarity to Fiverr, eg. <a href="http://www.makeuseof.com/dir/peopleperhour-freelance-marketplace/">PeoplePerHour</a> or <a href="http://www.makeuseof.com/dir/microworkers-complete-small-tasks-earn-money/">MicroWorkers</a>. Also worth considering are the other tools listed in this article on <a href="http://www.makeuseof.com/tag/easy-money-for-teens-online/">how teens can make money online</a>.</p>
<p>Despite all these similar market options, Fiverr still has a unique selling point &#8211; that is, the $5 price tag. This encourages both the buyers and sellers because it&#8217;s an appealing amount.</p>
<p>What is the best service you&#8217;ve seen on <a href="http://www.fiverr.com/">Fiverr</a>? Have you found it easy to use? What do you sell through Fiverr? Let us know in the comments!</p>
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		<slash:comments>25</slash:comments>
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		<title>Design Your Facebook Fan Page With Pagemodo&#8217;s WYSIWYG Editor</title>
		<link>http://www.makeuseof.com/tag/design-facebook-fan-page-pagemodos-wysiwyg-editor/</link>
		<comments>http://www.makeuseof.com/tag/design-facebook-fan-page-pagemodos-wysiwyg-editor/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 19:31:14 +0000</pubDate>
		<dc:creator>Nancy Messieh</dc:creator>
				<category><![CDATA[Facebook & Twitter]]></category>
		<category><![CDATA[Web Apps & Internet]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[webmaster tools]]></category>
		<category><![CDATA[WYSIWYG editors]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=65201</guid>
		<description><![CDATA[If you want to create an attractive landing tab or a tab to display your company&#8217;s products on your Facebook fan page, Pagemodo offers one of the easiest methods to put together an attractive design, without the need for any coding or HTML knowledge whatsoever. Using the WYSISYG editor, you can add images and text, [...]]]></description>
			<content:encoded><![CDATA[<p><firstimage="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/logo2.png"><img class="align-left" style="border: 0px none; margin-left: 20px; margin-top: 5px; float: right;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/logo2.png?323f2c" border="0" alt="creating a facebook fan page" width="236" height="76" />If you want to create an attractive landing tab or a tab to display your company&#8217;s products on your Facebook fan page, <a href="http://www.pagemodo.com">Pagemodo</a> offers one of the easiest methods to put together an attractive design, without the need for any coding or HTML knowledge whatsoever.</p>
<p>Using the WYSISYG editor, you can add images and text, select your font, background colours and more. While there are drawbacks to using the free version of Pagemodo, it offers a great opportunity for startups or individuals, but for the serious entrepreneur, one of the paid packages will be more appropriate.</p>
<p><span id="more-65201"></span><br />
If you haven&#8217;t already created a Facebook fan page, you can do so <a href="http://www.facebook.com/pages/create.php">here</a>, choosing the category, sub-category and page title.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/fb.png?323f2c" border="0" alt="creating a facebook fan page" width="580" height="408" /></p>
<p>Once you&#8217;ve created your page, the next step takes place at Pagemodo.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/Pagemodo1.jpg?323f2c" border="0" alt="how to make a fan page on facebook" width="580" height="222" /></p>
<p>Registering for a free account will of course require you to connect Pagemodo to your Facebook account, allowing access to your basic information, send you email, post to your wall and manage your pages.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/Pagemodo2.jpg?323f2c" border="0" alt="how to make a fan page on facebook" width="580" height="322" /></p>
<p>With a free account, you can create one branded tab, which will feature a Pagemodo footer. There are several customisable templates to choose from, but any templates which include videos require one of the paid packages, starting at $9 per month for three tabs to $59 per month for 15 tabs. Of the paid packages, only the most expensive removes the &#8220;Powered by Pagemodo&#8221; branding from the top of the page, but with all paid packages, the footer is removed. For a truly professional appearance, the footer and branding may not be the ideal choice for some.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/Pagemodo3.jpg?323f2c" border="0" alt="how to make a fan page on facebook" width="580" height="406" /></p>
<p>Amongst the templates, there are some, labeled <em>Reveal Content</em>, which require fans to click the like button before being able to view your videos and coupon codes, but this kind of practice could turn away more fans than it gains you.</p>
<p>Once you&#8217;ve selected your template, click the customize button, and begin to add content.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/Pagemodo4.jpg?323f2c" border="0" alt="set up facebook fan page" width="580" height="402" /></p>
<p>The WYSIWYG editor couldn&#8217;t be easier to use. Each box is clearly labeled and numbered. You can upload images from your computer, or simply link to images hosted elsewhere.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/images.png?323f2c" border="0" alt="set up facebook fan page" width="387" height="376" /></p>
<p>When entering text, you can also select the background design and colour, and text formatting.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/text1.png?323f2c" border="0" alt="set up facebook fan page" width="390" height="529" /></p>
<p>The preview pane makes it easy to see the changes as they are made.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/preview.jpg?323f2c" border="0" alt="preview.jpg" width="528" height="539" /></p>
<p>When uploading images, you can scale and rotate them to fit the allotted space.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/scale.png?323f2c" border="0" alt="scale.png" width="580" height="407" /></p>
<p>Once you&#8217;ve entered all images and text, you can then save the template for later or, if you&#8217;re ready to launch your page straight away, select the Free package, and click the install button.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/install.png?323f2c" border="0" alt="install.png" width="393" height="461" /></p>
<p>You will then be redirected to Facebook where you can add the tab to your Facebook fan page.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/02/add.png?323f2c" border="0" alt="creating a facebook fan page" width="484" height="215" /></p>
<p>If you want to make changes to the template at a later date, it&#8217;s as simple as going back to the WYSIWYG editor, making your changes, and updating it.</p>
<p>While Pagemodo does offer a very easy method to create a welcome tab, one major drawback, due to Facebook&#8217;s settings, is that you cannot rearrange the tabs to place the Welcome tab before your Wall and Info tabs. The best you can do is click and drag the tab into the third slot behind them.</p>
<p>What free services can you recommend for jazzing up your Facebook page? What do you think of Pagemodo? Let us know in the comments.</p>
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		<slash:comments>13</slash:comments>
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		<title>3 Free Tools to Plan and Visualise Your Start-Up Business</title>
		<link>http://www.makeuseof.com/tag/3-free-tools-plan-visualise-startup-business/</link>
		<comments>http://www.makeuseof.com/tag/3-free-tools-plan-visualise-startup-business/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 22:30:40 +0000</pubDate>
		<dc:creator>Nancy Messieh</dc:creator>
				<category><![CDATA[Web Apps & Internet]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[planning tools]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=64045</guid>
		<description><![CDATA[If you&#8217;ve decided to take the plunge, abandoning the 9-to-5 rat race to launch out on your own, the first step to getting your start-up off the ground is to create a business model. This can be a very daunting task, and rather than start with a completely blank canvas, there are several free online [...]]]></description>
			<content:encoded><![CDATA[<p><firstimage="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/business.jpg" /><img style="border: 0px none;margin-left:20px;float:right;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/business.jpg?323f2c" alt="business plan template"/>If you&#8217;ve decided to take the plunge, abandoning the 9-to-5 rat race to launch out on your own, the first step to getting your start-up off the ground is to create a business model. This can be a very daunting task, and rather than start with a completely blank canvas, there are several free online tools which can help guide you through the initial steps.</p>
<p>Whether you&#8217;re a seasoned entrepreneur or new to the world of business, these tools will come in handy. All you need to bring to the table is your concept to create a business plan, the first step in taking it from an idea to reality. These tools can be used independently of one another, or you can choose to combine and tailor them to suit your personal needs.</p>
<p><span id="more-64045"></span></p>
<h2>Business Model Canvas</h2>
<p>One of the best known tools for creating a visual business model comes courtesy of <a href="http://www.businessmodelalchemist.com/">Alexander Osterwalder</a>. Accounting for all of the essential elements included in any business plan, he has provided an easy-to-use business plan template and a guide to the information to be included.</p>
<p>The canvas can be downloaded as a <a href="http://www.businessmodelalchemist.com/tools">PDF</a> from his website and an iPad application is currently in the works. He also provides a <a href="http://www.businessmodelalchemist.com/2010/01/mapping-business-models-a-knowledge-game.html">blog post</a> on how to use the canvas in a working session.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/BM.png?323f2c" border="0" alt="business plan template" width="580" height="355" /></p>
<p>The business plan template is divided into 9 sections, each accompanied by a short series of questions making it easier to fill out the information. The sections include key partners, activities, cost structure and revenue streams, amongst others.</p>
<h2>PlanCruncher</h2>
<p><a href="http://plancruncher.com/">PlanCruncher</a> is a free, no-registration-required service which is perfect for the budding entrepreneur who needs a step-by-step guide on how to put together a visual presentation.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC1.png?323f2c" border="0" alt="small business plan" width="580" height="444" /></p>
<p>The first step in PlanCruncher is to introduce your start-up. Choose a name, and describe your pitch.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC2.png?323f2c" border="0" alt="small business plan" width="578" height="402" /></p>
<p>Determine what kind of business idea you&#8217;re bringing to the table, and whether you want to use a non-disclosure agreement.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC3.png?323f2c" border="0" alt="plan you startup" width="580" height="481" /></p>
<p>The next step is to introduce your team and their capabilities.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC41.jpg?323f2c" border="0" alt="writing a business plan" width="561" height="463" /></p>
<p>Next, describe the current state of your product, and determine the product&#8217;s intellectual proprietary status.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC5.jpg?323f2c" border="0" alt="" width="580" height="600" /></p>
<p>Next, describe your revenue model.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC6.png?323f2c" border="0" alt="" width="580" height="623" /></p>
<p>Then determine the kind of funding you need.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC7.jpg?323f2c" border="0" alt="PC7.jpg" width="580" height="714" /></p>
<p>Select the kind of partnership you are seeking and the share you are willing to offer.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC8.png?323f2c" border="0" alt="PC8.png" width="580" height="553" /></p>
<p>Finally, enter your contact information and any additional comments you feel are necessary to include in your plan. You can also choose to send a copy of your business plan to PlanCruncher where it will be shared with investors who could eventually contact you. They do include a disclaimer that you should not submit any information you consider confidential or proprietary, and they do not accept responsibility for protecting against misuse or disclosure of any confidential or proprietary information, which is a little unsettling when putting your business concept in their hands.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC9.jpg?323f2c" border="0" alt="PC9.jpg" width="580" height="755" /></p>
<p>Once you generate the business plan, right click the link that reads PDF business plan summary and click &#8216;Save link as&#8230;&#8217; to save the document to your computer.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC10.png?323f2c" border="0" alt="PC10.png" width="433" height="294" /></p>
<p>The final product will look a little something like this.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/PC11.png?323f2c" border="0" alt="PC11.png" width="478" height="489" /></p>
<p>It&#8217;s worth mentioning that it includes a footer stating that the document was generated using PlanCruncher. If you would rather not include the footer or submit your idea to a third party site, you can download the icons and put together the presentation yourself.</p>
<h2>Startup Toolkit</h2>
<p>The <a href="http://thestartuptoolkit.com/">Startup Toolkit</a> is a free service that allows you to create a canvas visually describing your business model.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/S1.png?323f2c" border="0" alt="S1.png" width="580" height="437" /></p>
<p>After signing up for an account, rather than provide step by step instructions, you are presented with a canvas to be filled in as you see fit.</p>
<p>In addition to creating a canvas describing your business model, you also have access to a &#8216;Risk Dashboard&#8217;, a to-do list for your business risks and leaps of faith.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/S2.png?323f2c" border="0" alt="S2.png" width="580" height="265" /></p>
<p>There are three canvases to choose from. The Startup Canvas, which focuses on finding and resolving early startup risks.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/Canvas1.png?323f2c" border="0" alt="Canvas1.png" width="580" height="440" /></p>
<p>The Lean Canvas, which focuses on the product and the customer equally.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/Canvas2.png?323f2c" border="0" alt="Canvas2.png" width="580" height="435" /></p>
<p>And lastly, the Business Model Canvas seen earlier, developed by Osterwalder.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/Canvas3.png?323f2c" border="0" alt="Canvas3.png" width="580" height="422" /></p>
<p>Each canvas provides you with a guideline and questions to answer for each section.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/S3.png?323f2c" border="0" alt="S3.png" width="580" height="440" /></p>
<p>After you have entered all the information on your startup, you can save a snapshot to return to later, but the site does not provide any easy way to export it as a document, so it is better suited for internal or collaborative use only.</p>
<p>If you want to share the canvas with other members of your team, you can invite them via email either to view or edit the information.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/Invite.png?323f2c" border="0" alt="Invite.png" width="580" height="178" /></p>
<p>The Risk Dashboard is where you can enter your leap of faith (what are the major beliefs and assumptions your business is built on?) and your hypothesis. After saving the information, you can then fill in the actual results of of your experiment to test the hypothesis, and your insight and course correction.</p>
<p style="text-align: center;"><img class="aligncenter" style="border: 0pt none;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/RD.png?323f2c" border="0" alt="business plan template" width="580" height="232" /></p>
<p>Do you have any tips on how to get your business concept down on paper? Have you used any of these techniques? Let us know how they worked out for you in the comments.</p>
<p><small>Image credit: <a rel=nofollow" href="http://www.shutterstock.com/pic-16343953/stock-photo-empty-diagram.html">Shutterstock</a></small></p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Lockerz &#8211; A Social Network For Entertainment &amp; Rewards-Based Shopping</title>
		<link>http://www.makeuseof.com/tag/lockerz-social-network-entertainment-rewardsbased-shopping/</link>
		<comments>http://www.makeuseof.com/tag/lockerz-social-network-entertainment-rewardsbased-shopping/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 21:31:44 +0000</pubDate>
		<dc:creator>Steve Campbell</dc:creator>
				<category><![CDATA[Facebook & Twitter]]></category>
		<category><![CDATA[Web Apps & Internet]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.makeuseof.com/?p=63913</guid>
		<description><![CDATA[Specialized social networks are a thing of the future. With the huge success of Facebook, it&#8217;s no surprise that a lot of the newer sites out there &#8211; and most of the ones I write about - feature some kind of social features or centralized community. Lockerz is one such site that takes advantage of both [...]]]></description>
			<content:encoded><![CDATA[<p><firstimage="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/2011-01-20_0837.png"><img class="align-left" style="border: 0px none; margin-left: 20px; margin-top: 5px; float: right;" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/2011-01-20_0837.png?323f2c" alt="what is social shopping" width="250" height="175" />Specialized social networks are a thing of the future. With the huge success of Facebook, it&#8217;s no surprise that a lot of the newer sites out there &#8211; and most of the ones <a href="http://www.makeuseof.com/tag/author/stevencampbell/">I write about</a> - feature some kind of social features or centralized community.</p>
<p><a href="http://www.lockerz.com/">Lockerz</a> is one such site that takes advantage of both of those things. Lockerz is a social commerce company whose mission is <em>&#8220;to be the homepage for men and women ages 13 to 30, building a community of trendsetters and tastemakers who love to shop, play, and connect on the web.&#8221;</em> It&#8217;s a place where you can interact with others in the community while earning points you can use towards major discounts on your favorite items. Does that sound like something that might interest you?</p>
<p><span id="more-63913"></span></p>
<h2>What Exactly Is Lockerz?</h2>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/2011-01-20_1414.png?323f2c" alt="" width="580" height="342" /></p>
<p>As I mentioned in the introduction, Lockerz is a social commerce site. It was founded in 2009 by former technology and retail executive Kathy Savitt, who was formerly the vice president of strategic communications, content, and entertainment initiatives at <a href="http://www.makeuseof.com/tags/amazon/">Amazon</a>. The Lockerz community has grown to more than 17 million members in less that one year, and the site offers major discounts on the best fashions, electronics, music, and more.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/2011-01-20_1415.jpg?323f2c" alt="social shopping sites" width="580" height="518" /></p>
<p>Members of the site earn PTZ (points), which are used to lower the prices on your favorite merchandise. PTZ can be earned a number of different ways, like watching videos, listening to music, answering daily questions, inviting friends to join, buying your favorite brands, and with &#8220;FWB;)&#8221;, Lockerz&#8217; social commerce feature.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/2011-01-20_1415_001.jpg?323f2c" alt="" width="557" height="331" /></p>
<p>PTZ are then used to lower the prices of merchandise in the Lockerz Boutiques. The more PTZ a member earns and decides to use, the larger the discount, which can be up to 100%.</p>
<h2>Explain FWB;) To Me</h2>
<p>FWB;) (yes, I have to include the winky face. Sigh) is Lockerz&#8217; social commerce platform that they introduced in October 2010. It&#8217;s a self-proclaimed &#8220;&#8221;, and it rewards members for interacting with one another. For instance, members are rewarded with PTZ for introducing their friends to their favorite fashion or technology brands, as well as music, videos, and more.</p>
<blockquote><p><em>&#8220;FWB;) creates a mutually beneficial relationship between members, their friends, and their favorite brands and artists. Friends share favorites, and everyone benefits.&#8221;</em></p></blockquote>
<p>Once you sign up to become a member of Lockerz, you will create a personal profile (Locker) in which your badges (Decalz) are showcased for friends to view. When a Lockerz friend clicks on Decalz in another member&#8217;s Locker, both members earn PTZ.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://main.makeuseoflimited.netdna-cdn.com/wp-content/uploads/2011/01/2011-01-20_1416.png?323f2c" alt="" width="580" height="426" /></p>
<p>Furthermore, if a friend purchases a product or views a video in-full after clicking on Decalz, both members earn (significantly) more PTZ. As you can see, the more influential members are with their friends, the more PTZ they earn towards their own shopping experience.</p>
<h2>Conclusion</h2>
<p>By now you may be wondering what types of products you can use all these PTZ towards on Lockerz. Well, Lockerz has partnered with thousands of the best brands and stores in a lot of different categories, including electronics, designer gear, sports equipment, and clothing outlets.</p>
<p>I&#8217;m a fan of what Lockerz is doing. I really think that they do a good job of offering their members incentive to use the site, as well as give them creative ways to engage other users. It&#8217;s an interesting niche social network and I can&#8217;t wait to see other companies follow suit.</p>
<p>What do you think of Lockerz? Leave a comment below and we&#8217;ll discuss it!</p>
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