Apple announced updates to its iTunes Store recently, which now includes the option to download movies, movie bundles, music box sets, TV episodes, and Season Passes at a later time, rather than immediately at the time of purchase. The new "download later" options apply to items purchased on iTunes 11 (Mac or Windows PC versions), or on iOS devices running iOS 6 or later. When you purchase an item it will be added to your iTunes account, followed by a "Download Now?" button giving you the option to download immediately or later.
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Apple Adds “Download Later” Feature To TV & Movie iTunes Purchases [Updates]
April 24, 2013