Pinterest has introduces Web analytics, helping website owners get a better idea of what content is being pinned from their site. The newly introduced feature could help you answer the simplest question – “how is Pinterest affecting my website?”. Aside from knowing ?which? content is being pinned, website owners will be able to find out how these pins are doing on Pinterest, and how users are interacting with them once they’ve been pinned.
As MakeUseOf’s Twitter manager, and a somewhat active user on Twitter myself, I’m always on the lookout for good Twitter tools. These include great clients, insightful analytics tools, interesting Web apps, and cool Twitter mashups. But so far, my Twitter finds were pretty segmented. It’s either a client, a tracking tool, a backup tool, or something else. That is, until I found Twitonomy.
Without making a big deal about it, Twitter has silently opened its analytics services to the general public, letting any Twitter user view detailed account statistics for free. The tool is not perfect yet, which might be the reason for the silent launch, but anyone at all can give it a try and see what information can be gained from it.
In the business world, everything needs to be measured. Bigwigs that have no idea how a system works rely on KPIs (Key Performance Indicators) to see if the process is working and if it’s worth continuing. Today we’ll talk you through the various statistics you can collect on your Facebook Page in order to show your boss that it’s worth putting the effort into making it better.