January 29, 2012
What kind of socially devoid person Facebook-likes Nike or Coca Cola just to get some marketing spiel pseudo-status messages fill up their Facebook homepage? Surely this new social marketing fad is just a bunch of stale baloney? Well, I’ve come to the conclusion that there is some merit to it after all, so I present to you 3 social media campaigns that got me, hook, line and sinker.
January 27, 2012
In a short while, Google will be making some huge changes to their privacy policy and terms of service. Basically, they will be placing all of their services under one giant privacy policy. They are doing this in an attempt to give users less legal stuff to deal with. Google has 70 different privacy documents, and of those 70, they will be merging 60 into this new one. Ten will have to stay separate for legal reasons.
December 24, 2011
Facebook is looking to ramp up their advertising efforts. Starting next month, they will be displaying sponsored news stories in your regular news feed. These ads are based on things you and your friends have liked. These ads generally show the product and display the name of the friend who liked it. Previously, these ads have appeared on the right side of the screen where they are easy to ignore.
November 30, 2011
WordPress has announced that they are integrating their own way for bloggers to make money. They have announced a new program called WordAds that allows website owners to show ads on their blog, and not have to rely on Google AdSense. The official WordPress blog announced the program, and took a little shot at Google in the process.
November 23, 2011
If you’ve ever considered advertising on Facebook, but assumed it was completely unaffordable except for the largest companies and corporations, you may want to think again. If you’ve ever advertised on Google, using the pay-per-click advertising model, then you are more than prepared to pay for advertising on Facebook.
October 3, 2011
A social advertisement works in a very straightforward way: if you, by a coincidence or whatever reason, have liked a Facebook page or ad, your friends will see your “like” next time they see the same advertisement. Here’s a quick guide for those who feel they don’t want to participate in social advertising at LinkedIn and Facebook.
October 3, 2011
Reuben Garrett Lucius Goldberg was born in 1883 in San Francisco, California. He worked as a sculptor, engineer, author and inventor but nothing made him more famous than his cartoons. Rube Goldberg also drew cartoons of overtly complex contraptions, made using every day materials, designed to perform a simple task.These days the internet is full of complex-yet-pointless Rube Goldberg machines in action, and here are a selection of the best.
September 26, 2011
Unless you’re old enough to remember the films I’m about to talk about, it’s likely that the advertising campaigns of years gone by will be both alien and oddly familiar in equal doses. This collection features a good amount of 1940s, 50s and 60s advertising materials which provides a valuable snapshot of mass media and life in the USA at the time.
September 21, 2011
Twitter is a massive website. In fact, according to Alexa rankings, it is in the top ten websites on the entire Internet. Obviously, that means Twitter gets a lot of eyeballs, and when something gets those kind of views, advertisers go crazy. I mean, what company wouldn’t want to have an advert right in the middle of Twitter for all those millions of daily users to see?
September 6, 2011
One of the reasons for the Internet’s surge in popularity is the cost of most online content – or rather, the lack of cost. That’s not to say the content is free, however. Almost every site is supported by advertisements (including MakeUseOf), and sites are paid for displaying them either per-click or, in some cases, via a flat monthly fee.
