April 22, 2012
Leaving ethical discussions aside (since I made my views on that quite clear last time), it is nonetheless true that ad-blocking is a real problem for bloggers and site owners the world over whose only source of income is ad revenue. With that understood, let’s look objectively at some tactics you can use to deal with ad-block users, and the effects those tactics might have.
April 17, 2012
The Internet makes it so easy for customers to get the word out about great businesses they’ve found and other things they really like. Conversely, it’s also quick to promote and pass around evidence of awful customer service. If you ever make a huge PR blunder, even in your bricks-and-mortar business or something more personal in nature, you can be sure someone will get proof of it online in no time.
March 14, 2012
It’s no secret that we’re not huge fans of Adblock here at MakeUseOf. But we know that some of you won’t let go of Adblock until it’s pried out of your cold, dead hands. If you must use Adblock, you can still support MakeUseOf and other websites you love by whitelisting us. It’s time for a truce between Adblock users and respectful advertisers.
March 7, 2012
If you’re an Apple fanboy or fangirl then Apple can do no wrong. And their commercials are perfect slices of marketing genius that border on being works of art. The rest of us find most of them a little pretentious, to say the least. From the PC vs. Mac and iPod ads right through to the MacBook Air and Siri ads, all Apple commercials have a particular look and feel to them.
March 4, 2012
Over the past few months, I’ve been contacted by a good number of readers who have had problems downloading our guides, or why they can’t see the login buttons or comments not loading; and in 99% of cases, it’s because they’re running one these plugins – AdBlock, NoScript, or Ghostery – which I shall hereby refer to as the “trifecta of evil”. Here’s why.
March 3, 2012
If I had to choose only three words to describe Google, I would choose “money making factory”. That company just can’t make enough it seems. According to today’s infographic (courtesy of WordStream), the search giant made a whopping $37.9 billion last year, most of which came from their Adwords advertising program. Although it is not as much as say Microsoft or Apple, almost $38 billion is nothing to sniff at.
February 22, 2012
The Super Bowl is pretty much the one and only time advertisers can guarantee almost everybody (in the U.S. at least) is avidly watching the television. Which is why the cream of their commercial efforts get saved until the annual event. And with the cost of advertising on TV during the Super Bowl, the ads have to live on in people’s minds in order to warrant the considerable expense
February 16, 2012
Advertising is a very different ballgame now compared to the past. The Web has changed everything, and it’s no longer enough to just release a commercial on television and hope it resonates with the consumers being targeted. The rise of time-shifting and online video hasn’t helped either, as we’re no longer being exposed to as [...]
January 29, 2012
What kind of socially devoid person Facebook-likes Nike or Coca Cola just to get some marketing spiel pseudo-status messages fill up their Facebook homepage? Surely this new social marketing fad is just a bunch of stale baloney? Well, I’ve come to the conclusion that there is some merit to it after all, so I present to you 3 social media campaigns that got me, hook, line and sinker.
January 27, 2012
In a short while, Google will be making some huge changes to their privacy policy and terms of service. Basically, they will be placing all of their services under one giant privacy policy. They are doing this in an attempt to give users less legal stuff to deal with. Google has 70 different privacy documents, and of those 70, they will be merging 60 into this new one. Ten will have to stay separate for legal reasons.
