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YouTube has always ranked search results by popularity. If a video gets clicked by a ton of users, it will appear higher in search results for others. In many ways, this makes sense. Chances are great that if everyone else clicked on the video, it’s probably what you are looking for. However, what if the video is a piece of junk with a clever title? Tons of people might click on it and exit immediately. That is why Google-owned YouTube is now prioritizing search results by time watched instead of just how many clicks it gets.

This should help force YouTube creators to make their content with quality in mind, since simply getting people to click their video is not the be all and end all. Instead, they need to get users to click the video, and they need to keep them engaged with a quality video that is worth their time.

Besides helping users find better content, this announcement is important to YouTube content creators. They need to know how YouTube prioritizes their results so they can make sure their videos are optimized. If you are a YouTube video creator, you need to keep this new way of ranking search results in mind.

As part of this update, YouTube has added a new feature to its analytics page. This new section allows content creators to keep track of how long people are watching their video, which will prove to be incredibly important for figuring out new ways to draw people in and keep them watching for the long haul.

Source: YouTube

  1. Siddhant Chaurasia
    October 24, 2012 at 2:44 am

    I thought it was by relevance

  2. Paulo De Faria
    October 15, 2012 at 5:23 am

    This is one of the best things youtube could have done

  3. Zhong Jiang
    October 15, 2012 at 2:04 am

    When people view one of their creator's videos, there should be a time limit on how it account as a "view". Whenever I visit some channel that's highly popular, I don't find their content enjoyable or likely entertaining since it's repetitive.

  4. Alex Perkins
    October 14, 2012 at 4:10 pm

    This makes sense, as it will help people getting more views on BS videos with misleading titles/thumbnails.

  5. Steven Kim
    October 14, 2012 at 11:43 am

    Wonder what took them so long..made a similar suggestion at a Google summit back in 09' but they didn't think so much of it then

  6. Imya Last
    October 14, 2012 at 8:21 am

    Another great tool from google

  7. Mac Witty
    October 14, 2012 at 5:44 am

    "Don't try to fool the viewers" - pleased that Google takes this to YouTube
    Good even for honest publishers to understand if their title and description is right so they do not miss those who might be interested

  8. Arron Walker
    October 13, 2012 at 9:15 pm

    Good stuff - every one of Google's tools sounds amazing and thoroughly useful.

  9. Edwin Williams
    October 13, 2012 at 7:57 pm

    Wow that's pretty cool. I've clicked on many videos and exited immediately because it wasn't the video I thought it was.

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