Want to start using social media for marketing your business, but don't know where to start? It's time to check out the latest free manual from MakeUseOf: "Your Guide To Social Media Marketing" by author Mike Nichols of YourZulu.com. It skips past the hype–no promises of quick millions here–and tries to show you practical ways to grow your business using the major social networks: Facebook, Twitter, Pinterest, LinkedIn, Google + and YouTube.
Businesses of all sizes are always looking to get the step up on their competition. Often, there are questions lingering over them about return on investment, sales, and customer retention. Right now, there is an onslaught of both people and companies turning to social media outlets. The competition is fierce, and no company can waste time or money doing it wrong.
It’s necessary to take action, but how do you know what the right course of action is?
This guide is here to help you with social media for marketing. It is not designed to teach you the basic strategies of each and every individual social media application. There are enough of those guides out there. Rather, it is a course for maximizing response and bringing awareness to your company through these means.
Table of Contents
§2?–?Introduction: The Real Purpose and Benefit of Social Media
§3?–?So, What IS Social Media?
§5?–?The 5 Step Strategy to Social Media Success
§11?–?The Sleeping Giant: Google+
§12?–?Analyzing Return On Investment
1. About the Author
Mike Nichols is a successful freelance copywriter, speaker, coach, and marketing consultant. With years of market research and marketing decision making under his belt, he prides himself on being able to become an expert on subjects quicker than most. This led him on the path to becoming a generalist in copy.
While some writers focus on niche markets, Mike has found benefit in generalism. By taking the time to research a market, he is able to better put himself in the customers’ shoes. Every product is new and exciting, and he figures out what CUSTOMERS want to hear, rather than what COMPANIES want their customers to hear.
Becoming an expert on a variety of niche markets, he was reminded of “The Zulu Principle”, a financial principle and book written by Jim Slater. The book covered the same ideas Mike was implementing in his writing, and so Your Zulu Writing was born.