Would You Subscribe To A Monthly MakeUseOf Magazine? [MakeUseOf Poll]

Last week we asked you what you think of the whole smartwatch concept that’s slowly creeping up on us. The votes were scattered all over the spectrum, but the majority of you seem to have decided that smartwatches are…..

Out of 570 readers who voted, 6% understand those who buy it, but don’t plan to do so themselves; 8% think smartwatches are a waste of money; 14% think it’s mostly a gimmick, but an awesome one; 23% like the concept, but are waiting for it to become more useful; and 48% of the readers who voted think the smartwatch concept is great, and love it!

Full results and this week’s poll after the jump.

Don’t forget to check out last week’s best comment by PebbleOwner, who made an interesting case for smartwatches in general and for the Pebble specifically, showing us how and when smartwatches stop being a mere gimmick, and actually become a useful appliance. He won a free MakeUseOf geeky t-shirt of his choosing!

poll results aug 114   Would You Subscribe To A Monthly MakeUseOf Magazine? [MakeUseOf Poll]

This week’s poll question is: Would You Subscribe To A Monthly MakeUseOf Magazine?

Love our t-shirts? The best comment in this poll will get one of our geeky t-shirts. That’s right, for free! So get commenting!

Would you subscribe to a physical MakeUseOf monthly magazine? We’re thinking of starting an exciting one which will include the best and most popular articles and news from the previous month, our newest published manuals, and other goodies that might be unique to the print magazine.

As always, when it’s time for important decisions that are made for you, we wanted to hear what you have to say about it. Is a printed magazine a good idea? Would you subscribe to one? How much would you be willing to pay for such a thing? Do you think it’s not a good idea? If so, why? I purposely left out the “I’m not sure, depends on the magazine” option, because obviously, it does. Just assume it’s going to be awesome! Vote in the poll below.

This time more than ever, your comments are very important. Make sure to tell us in the comments any and all thoughts you have. Would you like to also have a digital version of this magazine? Or maybe we should stick to digital only? We’re waiting for your thoughts!

Image credit: Arria Belli

The comments were closed because the article is more than 180 days old.

If you have any questions related to what's mentioned in the article or need help with any computer issue, ask it on MakeUseOf Answers—We and our community will be more than happy to help.



I would pay for it, but only if its available as a e-magazine through iTunes. Tired of paper stuff (and PDF’s suck)

Alex D

I think Make Use Of could make a very good magazine. While the blog is a daily occurrence; I still think having a magazine that highlights the month’s articles would be pretty cool. I think digital would be nice, solely to keep the price down, but a physical magazine would be even better. I just know in the U.S. at least magazines usually cost about $8.00 retail with a $20.00 annual subscription fee. While I would love a physical magazine the price would be something I’d have to learn to live with. I assume Make Use Of would partner with Future since they basically have monopolized the physical magazine industry. I hope more people agree with me, because this could very easily work due to MUO’s very diverse amount of content in PC, Mac, Android, etc. This could also be very profitable for the website. I’m the kind of guy who loves magazine (I subscribed to Nintendo Power up until the very end since about 2003, and like Maximum PC) so the chance to see a MUO mag with a fancy glossy cover in the mail every mouth would be very nice to receive.

Jackson Chung

Hi Alex,

Congratulations, your amazing comment has won you a free MakeUseOf -shirt. We tried contacting you via the email address associated with this comment but it bounced. Please get in touch with jackson@makeuseof.com to claim your free t-shirt.


Brian Matthews

I think the days of printed tech. mags. is over. I have 5 years of ‘ComputerActive’ and I have to throw them out. All the info is out of date just as soon as its published. PDFs are not friendly and I really do not understand why you dont publish your books n guides in FlipBook format see: http://www.useitguide.com .

Katherine A

I, unlike the other commenter, would want to hold the paper copy in my sweaty hands, and be able to access it without electricity. This geek wants to read stuff on paper again (the trees are already dead…)

Melroy D

Please don’t go in that direction. I understand you want to reach more audience but i love using your website because i get handy links in the posts and various related posts, that i can read tweet and share. I would hate for you guys to end up like yellow pages book being delivered to every doorstep and the only purpose of that is to use them as a step stool.
I like MUO and I read it every day without fail, but IMO paper route is already a dead end.

Yaara Lancet

Don’t worry, even if we go in that direction, it’s not going to change the website. You’d still be able to get handy links and posts and tweet and share them. :)

Hindie D

I would want it as an e-magazine that I could read via Feedly. This way I could read and save articles and manuals that are meaningful to me.

Yaara Lancet

Well, technically, you can already read the website through Feedly and save articles you like. How would a magazine be different for that in your opinion?

Christine S

without thinking about it and giving my first initial reaction i would say i love the idea, i love holding books and magazines in my hand being able to pick them up and lay them down wherever and not worry about charging them, or people sitting on them. and then i remembered why i stopped getting monthly subscriptions, my last hold out Revolver Magazine, last issue received almost two years ago. why? well with so much of my extra money tied up in electronics, their general maintenance, games, cables, drives, downloads, subscriptions, cases, apps, cable bill for high speed plus their cracker jack router modem monthly rental i just had to let something go, not to mention magazine prices are like $10.00 which is a bit expensive if most of the pages are ads, and i only get maybe two or three articles that catch my attention. i do love getting subscriptions in the mail and if MUO could maximize the articles and minimize the full page ads and cost ummmm, lets see, $2.95-4.95 i would love it.

Hindie D


Yes, technically I could go to the website and save articles I like. Having everything already bundled into a magazine might make it easier to read.

Yaara Lancet

You can also do that through Feedly or any other reader you’re using.

Meena B

i’d go with the free one ;)


I access and read everything digitally. No publications come through the mail. I think print expands your ability lure advertisers at the expense of readers. Take a peek at demographics of print media/news and see if it’s a direction that makes sense. You might be better off directing the printing funds to marketing & promotion. Combine a tier level of advertising on your website with $xxxx.xx amount of print marketing as well as $xxxx.xx online marketing specific to their product, demographics etc.

Your gold, in my opinion, is educating consumers on digital products. Your insight, reviews and feedback regarding electronic/digital products assists me in making purchasing decisions. That is powerful and valuable to advertisers….

Yaara Lancet

Thanks Db! Appreciate your insights (and compliments :) ).


Physical magazines are SO 20th century! Just like dead tree newspapers, dead tree magazines are going the way of the dodo. I already save interesting MUO articles on my HD. I still haven’t clipped the articles out Byte and Incider magazines. :)


With the impending death of all things material (only the rich can afford “luxuries” in US), you’ll lose money.

I love your stuff but I being disabled, on the minimum SSDI mo. payment, I’m broke! by the 15th of every month.

Of course, you will do what you will do. Good Luck (Please DO NOT charge us).

Koshy G

Paper is dead.

Mac W

It can certainly be good for others but I would not subscribe, regardless of price. I already get too many weekly and monthly magazines that I do not have time (take the time) to read. The good with MUO is just the tips daily, or when coming here. The search function is good enough to find articles when a need arises.

I can understand if the authors want to get a “better” publishing platform but then I think special issue is a better idea. It could be Android, iOS, cloud services, photo editing, etc. A bit like the guides but more about current services, programs and websites. /Macwitty

Yaara Lancet

Interesting, what exactly do you mean by special issue? Like a whole magazine dedicated only to Android, with Android articles, tips, guides, etc.?

Mac W

Yes, something like “Android from MuO, spring 2013″. Some articles will appear in more than one magazine if it cover e.g. both Android and iOS or in a magazine about photo editing as it can cover all OS. I do not see this as a problem.

For me, who do not use Windows very often, your post about it is something I check briefly to “keep up” but I would not read a magazine about it. On the other hand I would have read a magazine about Mac to make sure I have not missed anything. I can also see myself sending themed magazine to friends who not come here with things I think they might benefit from. /Macwitty

Yaara Lancet

Great idea, thanks!

Leland W

I myself would like to see such a thing but think you would be better publishing in an ebook format that can be accessed on any platform. My vote would be to publish in Kindle format as I can access it on every device I own. It would seem if you could keep the cost down and maybe even free for the first 6 months it could build up demand. I would love a paper version too but for me I carry too much paper already so I think ebook format would be best.

Alex D

Well, that’s a shame my massive comment didn’t save so I guess I’ll have to try all over again. Okay rant begins now.
I would like to see a Make Use Of magazine, because I can totally see it being a very useful magazine to own due to the diversity that MUO brings to the table covering all aspects of technology. It wouldn’t have to be exclusive like most other magazine these days either thanks to the excellent group of writers here.
As far as the price is concerned I would like to be able to pay less than 5 dollars for a full magazine, but then I fear it’d have to be totally digital in order to make a profit. Also, if it was digital only it’d have to be on all platforms (i.e. iTunes, Google Play, Amazon, Nook, etc.).
I personally would love a full physical copy of the magazine though, something that’s so satisfying about those glossy covers. This unfortunately creates the issue of it being far more expensive. In the U.S. it is roughly $8.00 retail for a magazine like this. A full subscription would be $20.00 annually (usually meaning 12 issues).
I imagine if MUO went a physical route they’d do digital too (for all you dead tree-ware haters). I can see this being a wonderful idea and a great way for MUO to earn more money for the site and expand the audience.
They could put int highlights of the best articles from the previous month, include how-to’s, and put in links to the site in the form of QR codes. I really don’t see the downside to this other than kind of being irrelevant due to the nature of the website, but hey look at Maximum PC.
I personally love magazines so that’s my reason for why this is a great idea to me. I hope my rhetoric might convince some others in the process.

Yaara Lancet

Hi Alex,

Thanks for taking the time to write your comment several times! :)

Just for general knowledge, sometimes longer comments get automatically held up for moderation, so you don’t see them published immediately. If they’re not spam (which they obviously aren’t), they will get published after one of the editors goes over it.

Regarding your comment, it’s not a rant at all! It’s actually very positive. Thanks!


An IT enthusiast primarily goes on the internet to find IT related news and tips. So I don’t think there’s any potential in yet another magazine of this type. I enjoy very much makeuseof.com but I’d never buy a paper or even pdf version.

Jo V

I try to be as paperless as possible. I no longer subscribe to any magazines in paper form. I do however subscribe to magazines that I can download to my android tablet. I would subscribe to MUO if I didn’t have to get it on paper. It is afterall the 21st century.

Rich M

Paper magazines are somewhat like buggy whips. Forget it.


Whats a paper magazine?

Katharine W

You need more options on your poll. I would certainly be willing to pay, but $5 a month??? I’d be willing to pay about $2 an issue ($24 a year for 12 issues) which is the average for any magazine subscription.

Yaara Lancet

The option says “up to $5/month”. $24 a year is $2/month, which fits that perfectly. Hope you cast your vote accordingly. :)

Katharine W

Right, but “up to $5 a month” does not accurately reflect my opinion. Because I wouldn’t be willing to pay up to $5 a month. I’d be willing to pay up to $2 a month. There’s kind of a giant difference between being willing to pay $60 a year for something and being willing to pay $24 a year for something.

Yaara Lancet

Of course, but a poll can never include every possible answer, which is why I must divide it into ranges. It’s not supposed to be accurate, that’s what the comments are for — for people to tell us exactly what they would be willing to pay, like you did (thanks!). The poll is just a general gauge.


Magazines and newspapers are in decline because their content has to cater for a diverse readership.Generally only a few of the topics are relevant to a particular person.On the MUO website,I pick out the articles which interest me and bypass the remainder.
There has never been any sense in buying something you would never use or read.

David Dee

Please do not waste the paper. All the information that you can publish in a physical version of MUO, can be produced through the web site. Regards, David.

Bumferry H

I subscribe to a 3 PC/computer magazines and have them delivered via the post (Webuser,Android magazine and Computeractive).

The magazines I already buy are around £1.99 – £3.99 and I think these are fair prices for what amount to a lot of information, guides, advice and useful links to websites and programs.

The websites that accompany these magazines vary in quality but each one offers something unique for me.

I imagine that an MUO periodical would be quite a hefty read (in a good way) possibly monthly issues with tons of info and step by step guides.

If it were available in the UK – I’d buy it without question, as I do like to have something to read when I’m not on the laptop/tablet and have handy reference material for different projects.

Chew J

Well, I really like it if you can send it right at my home. :)

Garey B

If a magazine is eventually released I hope that there is a paper and digital option available. There are quite a few magazines available that are doing this Computer Power User, PC World are a couple off the top of my head. Another nice option would be to make it available at the local library in both formats too there is an app called Zinio https://play.google.com/store/apps/details?id=com.zinio.mobile.android.reader which makes my local libraries magazines available on Android and Apple devices. Printed magazines are a slowly dying format but would be nice to have that option digital mags are nothing but pure convenience and flat out awesome for portability and are my personal preference.

Yaara Lancet


Shaurya G

Hell ya!!! I always wanted to have a MUO magazine. C’mon man, there isn’t any flaw with such a cool idea. Just imagine people all over the world holding makeuseof magazines in their hands; on streets; offices and homes. Think of people having a digital version on their phones, pcs and ereaders. But I aint gonna pay for it. I love MUO as a free service. Please bring a MUO magazine as soon as possible.


I would consider subscribing to an electronic magazine, but never paper. It could be that others would like the paper magazine, but the audience you are polling is might be biased toward computer use. The audience for a paper magazine might not be keen on your content. That’s why I think it is a bad idea.

Harshit J

I don’t think that making a print magazine will be a good idea. Instead, I would recommend selling your guides in print format in a bundle. Also, if you still insist on going for a magazine, then please don’t forget to include content in it from Geeky Fun. I miss it too much and the newer ROFL is no match for it.

Tech S

Yes I would love to have it..Please make sure that you make it available in India too.

Tech S

I would love to have it at ~20$ a year..and it would be more awesome if you add Bitcoin as a payment option :)

G P Witteveen

Monthly or even weekly digest of articles as PDF and the main eBook formats (ePub and MOBI/azw for kindle) would be appealing at no or low cost.


Make it a free e-zine.

Ryashini K

I actually love the idea but it would probably take ages before you ship to my country. E-magazines are better.

Jean-Francois Messier

This publication has articles that are sometime very focused on a topic, and can be a lifesaver. The info there is all public domain and already known elsewhere, but MakeUseOf has the right packaging, which is the reason why I subscribe to it and some other ePublications.


Probably 90% of MuO content isn’t relevant for my needs because I don’t use social networking sites or own a smartphone. However, I still consider MuO a daily must-read because it helps me see what the rest of the world considers useful. It takes me just a few minutes to scan the email’s headlines every day; if I’m interested, I’ll click through to the article. A print magazine would not be useful to me because it would not fit this workflow. A print magazine would sit in the pile of other magazines waiting to be read while I eat breakfast in the kitchen. In general, MuO articles are computer related and the venue suits the content. It is easy for me to read it online while also having the app or program open to see how it works . I would not subscribe to a print magazine regardless of price (even if it was free).

William Brown

Makeuseof is great and I appreciate it in any form I can get!! Of course my answer is a resounding YES!!!!


Most of my magazines are digital, even when I receive paper magazines – all two of them – I find that by the time they arrive in the mail, I have already read them on my iPad. Paper is good for giving to friends though which is what happens to my paper ones. If you do put out a digital magazine, please make it in a format like mobi or epub, not PDF. I already buy your MUO guides from Amazon just to get them in a readable format. Paying for those is not an issue.


I’d have to see it first.I’d buy one or two single copies,and subscribe if it offered significantly more than the site.Cutting content from the site in order to put in the magazine to sell subscriptions would be a very BAD move though.

Yaara Lancet

Thanks Dave, don’t worry, that’s not what we plan to do. :)

Kylee K

I would prefer a physical magazine to digital. Maybe you could give the digital one for free, with a small fee for a physical mag.


Well, you folks constantly challenge us with change. Obviously, its inherent within the industry you/we serve. In this case though, change is not necessarily growth.

There is such a thing a change just for change’s sake, which is not only costly but why fix it if it ain’t broke?

As well, I’ve noticed with companies who reach a certain level of success the mentality comes around saying “Hey why not do a printed magazine?”

This becomes a huge immediate success and then starts to become a white elephant and within a very short time span news arrives that the company is bankrupt and going down the drain.

I realize in your case there are other dynamics in place but what you folks do at MUO you do really well within the confines of what you do. Period.

It’s when you strive to become all things to all people that flags should be raised
in that you would be better served to maintain the excellence you already have achieved and do a bunch of things poorly.

As to the environmental impact my sense given other publishing alternatives is that you would be opening a huge can of worms and not in a good way.

Keep up the excellent site.

Yaara Lancet

Thanks Glen! We appreciate your feedback and will definitely take your points into consideration.


A digital monthly. I would subscribe in a heartbeat. You definitely have the content.
Good luck in the future.

Marianne M

I like getting the information in the format that you do now.


I think a digital magazine that could be loaded onto a Kindle, Nook or Tablet would be the best solution, I can take my Kindle where ever I want with multiple reference documents, magazines and pleasure reading without getting a hernia; try doing that with paper books.


Skip itunes, go zinio. Cross platform. I use it on my ipad, my kindle fire and desktop.

Corina C

I can see a print monthly. And I can see a digital monthly. I’m mostly a no paper person but that said, I think that with your monthly magazine, I would prefer to have the print. Why? Well, because in a digital magazine, I would end up clicking away on links and never getting to the actual info I want and need. I do that a lot on this blog. I start out looking for/at something and end up getting distracted with links!

As to price…huh…I would pay but not as high as $10 month. I think I could afford something like $20 to $25 per year. And of course, it would be a great deal if we could earn issues or subscriptions with our MUO points! What a great incentive to earn points!

Yaara Lancet

Brilliant idea (points for subscription)! Will definitely keep that in mind if we decide to go this route. Thanks!


Each morning I check my inbox and select a few articles to read from the 30 or 40 that are delivered through various lists and recommendations in my social media feeds. My coworkers and boss circulate around our open plan office and all is right with the world. Picture me at my open plan desk, flicking through a physical magazine. I can’t see that happening – ever!

Nice idea in theory, but in practice I like my e-articles.


I said no to a print Magazine. Why no options for a PDF/Electronic Magazine, either distributed yourselves or via other channels (i.e. iTunes)? Saves on paper, postage, and printing costs.

C’mon guys. Get green and stay green!

A Glass

I would prefer a digital magazine compatible with many devices, since I own so many different devices. I do find myself reading magazines more on my iPad and Nexus 7. As for price, I would be willing to pay around $2.99 or $3.99/month for digital or print, but prefer digital. Two other PC mags that I subscribe to have already gone the digital only route. The option to buy single issues would be great as well.

Phoenix S

I have too many print materials already, sorry. I already read your site regularly, thanks to my Facebook news feed, so the value added for me would be minimal.

Jan M

Why kill more trees, online is just fine!

Elad Lending

Like many people,I prefer to hold my book, mag, etc. in my hands than to read it off a computer screen. Still I voted that it’s a bad idea, because the print media is dying, and you can’t blow against the wind. Even though I like read your fine publication (most of the time), I would not pay for it, and the first option in the multiple choice poll (“…only if it’s free.”) is just not realistic. Just leave it alone; it’s fine the way it is.

Mark M

I’ve read with interest the comments of Alex D (both of em) and he hits the “nail on the head”. A printed mag (seeing as how the digital version of your stuff is already a done deal) would broaden the writers audience and create a venue to earn more monies. It won’t be easy in the early goings but in about 3 yrs time or so a profit might be realized, specially if the mag ships internationally. I can remember “waaayyy back when”, when I first got to this site there was mostly the Cool Website stuff that was paramount but now we’ve got giveaways ‘n blogs ‘n cheats ‘n guides ‘n reward points. A printed mag is another step in the growth process.
I may not get the full year in print but an issue or two?…no doubt, even now I purchase some of your guides online even tho they’re all free to d/l


Personally, I think an e-magazine would be great. One – you don’t end up with a pile of paper mags that you don’t want to throw out, but that takes up space, whereas an electronic one would be easy to save and refer to past copies easily.
Just my two cents worth :)


This looks like a precursor to a two tiered website (paid vs. unpaid) where if you subscribe to the $10 monthly mag you get full access to the site. If you don’t, you get limited access.

IMO its a bad idea overall. Hopefully I am wrong but being of a suspicious nature, why even float this magazine idea out there at all? Its well documented that print media is on the decline so there must be a more deeper reason not being mentioned.

Perhaps the better question here is “Why start a magazine when all the content is currently in one place, readily available and indexed?”

Yaara Lancet

The magazines may have content that’s not included in the website, but it doesn’t mean we’re going to start charging for the site. That’s not going to happen any time soon.

Siddarth Surana

I would love to have a physical magazine form of makeuseof. It would be great to have all articles to have in one place.

Guy M

Having worked for two organizations that published newsstand magazines, I often heard this truism – “Know how to make a small fortune? Start with a large fortune and then publish a magazine.”

Tony Peake

A new print magazine posted to you in 2013? No! I think you should go digital magazine format to save trees and cost. Great articles though – very interesting.

Julie S

I’m very happy with reading the articles daily on screen. I would not read a monthly magazine in any format.


As a quondam print journalist I hate to say it, but the thought of a print computer magazine turns me off. I’m getting inundated from electronic sources (you’re a major culprit) to the point where I’m contemplating cutting back on those. Also the sheer proliferation of information in electronics is overwhelming. Much as I still love all the conveniences of paper presentation, and can afford whatever II choose, I just can’t afford the time for another magazine so won’t consider it.

Ellen O

I love the idea of a MUO magazine because I love your website – it’s one of my major go-to sites for technology questions, actually. And a magazine would be terrific because it would introduce me to things I might not think to look for on your website. I obviously am not able to read every article on the website (there’s so much awesome content – who has time?!) but I would at least skim every article in a magazine so I’d be exposed to stuff I might otherwise ignore (this is a good thing, really, because your coverage is so diverse!) Obviously I’d prefer free, but would be willing to consider purchasing a subscription. Have you considered allowing people to use MUO points to purchase subscriptions?

However, I would prefer to receive it in digital (preferably epub for me – please, not pdf!) rather than paper format. First, obviously, it is so much more environmentally friendly. Second, it would be much more convenient – I could load it on my tablet and have it available whenever I’ve got a few free minutes (say, during lunch or while standing in line at the grocery or during my kids’ soccer practice…. or… shhh… during faculty meetings!) The paper magazines I currently receive seem to end up in a large pile on the coffee table waiting to be read, while the ones I receive digitally get scanned and reviewed and read much more quickly. Third, it would be much easier to save back issues and important articles in an e-format; print magazines take up a lot of space and cutting out relevant articles never works – they end up languishing, forgotten, in a filing cabinet.

The one big advantage for me that I can see to a paper format is that it creates focus. My biggest problem with going on the MUO website is that there is SO MUCH interesting content that even though I’m there to look for one specific thing, I find myself reading a dozen totally unrelated articles that catch my attention (actually, this post is a case in point; I was actually here on the website for something else and ran across this poll and got sucked in!) A paper magazine at least keeps you focused on the topic at hand. It would be good, though, to include links and QR codes so that readers of a print magazine could still find related digital content.

I am concerned that a magazine (paper or digital) might affect the website, though. Right now the site is a treasure trove of awesome content. How would the creation of a magazine affect that? Obviously, the magazine would have to contain content that is not available on the website; would this mean that content you would otherwise put up on the site would instead only be available to subscribers?

Robert B

I personally feel that it is a bad idea because you already have one of the best if not the best informational website on the net. Adding a magazine will only detract and take resources away from your efforts currently devoted to your website. Your ebooks/guides are outstanding and I fear that putting the production of a magazine electronic or print would cause all the things that currently make “Make Use Of” outstanding to take a back seat to any future magazine.

Michael T

I think the days of the print magazine are numbered.

I love reading something that is physically there (real books, real newspaper, real magazines) but I understand that publishing is changing and the cost of printing and distributing is high so e-zine is the way to go. I hate reading pdf. It would have to be something like zmag or flip viewer.

Dandy P

part of the policy makeuseof.com members, free for the first year, after which it can be considered.


None, actually. I’m using an RSS feed reader.


Bleh, I just want the directory back! Seriously!


I would read it, but prefer it to be digital instead of physical.

James F P

I would definitely buy a paper magazine of MUO! I subscribe to about 7 or 8 Woodworking magazines and I also get their online versions (for those that have them), but I prefer the paper because: I can bring them with me to a doctor appointment without fear of losing it (Heaven forbid!); and I can go back to any one of them to find something a lot faster than online; it’s a lot easier to bring the mag downstairs to show the better half than carting my laptop (which has my printer and an external HDD plugged in) up & down the stairs; and finally and most importantly, it’s easier on the eyes!

Jason N

I already read your articles, I’m already on your newsletter, I already use your guides. I’m not sure what the magazine would offer that I’m not already getting, besides ads…I’ll be honest with you guys, I’m not likely to pay for a magazine, but if you put this current content into free e-mag format I’d subscribe, like the newsletter, if that would let you sell ads or something.