Will Emailing The Executives Of The Company Who Built Your Computer Really Help?

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We live in a very personal world where PC brands try to connect with us on a more intimate level. Sure, it’s just another form of advertising, but with social networking, it’s easier than ever to get in touch with these companies for support, information on new features, and insight on future products. It’s all rather great, but shouldn’t we able to contact the head honchos of these businesses, too?

Well, it is possible, but it might be a little difficult. Using email, there’s a small chance you can get in touch with the CEOs of the company behind your computer. I can’t guarantee that you will receive a response, but I will say it’s always worth it to speak your mind.

Should You Contact Executives?

Before even attempting to contact the executive of your computer company, consider your purpose. For your convenience. I’ve generically summed up almost every reason for emailing such people into four categories: questions, complaints, praise, and suggestions. However, for most of these, I recommend going through this chain of command for acquiring the solution instead:

  1. A search engine
  2. A related online community
  3. A local computer shop
  4. Company support
  5. Higher-ups (directors and managers)
  6. Big Poppa: The CEO

Basically, this all is summed up into one statement: don’t try to contact the CEO first. 

I believe my reasoning is obvious, since there are just some things that the head of an entire company does not need to worry with. Of course, depending on your purpose, some of these steps can be ignored. For instance, if it’s not a question you want to bother them with, skip the first two (unless the community is a direct product of the company where moderators scavenge for feedback). As for complaints, praise, and suggestions, the Internet isn’t going to help you – contacting support should be your first plan of action.

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Alternatively, you could just start a movement using Reddit. The site tends to occasionally produce a nice amount of quality torch-mobs.

Pictured: Tim Cook (CEO, Apple), Steve Ballmer (CEO, Microsoft)

What Should You Say?

Keep your emails short and simple. Chief executives likely get several messages every day, and unless yours is easy to consume and digest, you’re probably not going to receive a response. It’s not because Mr. Executive doesn’t like you. Rather, it’s more plausible that there are hordes of emails storming his inbox, and yours is just one among many.

Most of the replies from computer executives that I have seen are in response to simple questions. The sent messages do not seem to take much time out of the CEO’s day and are very concise. At the same time, however, fun emails are accepted. For instance, Tim Cook replied to several congratulation notes regarding his rise to CEO at Apple. Were they tech-related inquiries? No! One response transcript even included a variation of Cook’s alma mater’s motto: “War eagle forever!”

On another note, be polite – oh heavens, be polite. CEOs likely have a lot on their plate (what with running multi-million dollar businesses and all), and the last thing they need is some kind of rude troll in their inbox. Furthermore, if you have legitimate issues to discuss, you likely will want to be taken seriously, so make your business very clear in the most appropriate way possible.

Could Your Email Bring About A Reply?

We are all quite aware that Apple CEO Steve Jobs would openly respond to inquiries about the company’s products. Furthermore, as aforementioned, Tim Cook has even attempted to continue this tradition. By all appearances, this address is a direct line going to the CEO himself. (Of course, we only know this because Apple says so.) 

As for Microsoft, Steve Ballmer has suggested that he wants to receive feedback, even offering his email address at a London School of Economics guest lecture. However, it is assumed that all inquiries are merely answered by secretaries.

If you aren’t looking for Cook or Ballmer, there are a few contact email addresses of the executives of other companies floating around out there. Most of these addresses are not a direct line to them, but if they are readily available online, it’s worth a shot. The below email addresses have a zero to little chance of generating a reply, but their respective CEOs have expressed an interest in customer input:

These are the CEOs of these companies. If you would like to see if there are any other direct links to any of your favorite companies, check out CEOEmail.com.

Is It Even Worth It?

Yes. I hope that’s simple enough for you.

No, you may not get a reply. No, they probably aren’t going to give you a job. No, your suggestion for a holographic hard-light keyboard probably will not make it into next year’s model. Despite this, there are valid reasons to keep those emails coming. For example, if a company is making an unknown yet obvious mistake that is making their sales go down, they will likely take a look and see what their customers are saying. With enough feedback about the same issue, they could have a clearer picture as to what is wrong.

As for questions, they may just get answered! With praise, there may be some swag in store – you never know.

What about you? Have you ever contacted the CEO of a company? Did you receive a proper response?

Image Credit: LJR.MIKEjohn_a_ward, Tyler Merbler

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Comments (14)
  • Lisa Santika Onggrid

    I’ve never have the need to contact a CEO of a particularly big company. Once ran into a problem with my laptop, and solved it pretty quickly with the help of ASUS’ help desk and Google. Other times, I send emails to various freeware authors (for critics, praises, or questions), and every single one is replied thanks to them being either one-man company or very involved in their projects.
    I’d be delighted if I can reach Facebook’s executives though. I’ve been trying to get my email address banned from Facebook (some people have tried to use it to sign up) for almost two years with no avail.

    • dragonmouth

      “I’d be delighted if I can reach Facebook’s executives though.”

      Have you tried looking Facebook up on financial sites? All publicly traded companies must make certain information, such as list of officers and board members, freely available to the public. You may not get an e-mail address for Mark Zuckerberg but you will get Facebook’s corporate address. Then just send snail mail to Mark Zuckerberg at Facebook corporation. At the post office request a Return Receipt showing when and by whom it was received.

      BTW – once Facebook acquires information about you, they will not remove it, delete it or expunge it. That information can and will be monetized.

    • Lisa Santika Onggrid

      That doesn’t sound very good. I never give that information willingly. Someone else used my email address to join and bombarded my inbox with notifications (though whoever it was clearly unable to verify his/her account as they didn’t breach my inbox).
      Thanks for the suggestion.

  • tinoj3

    I once received an email from HP recommending I up grade my BIOS, I followed everything to the letter, well it killed my computer! That computer cost me $2000.00 at that time, I wrote everyone, finally I contacted Carly Fiorina, she replied and said that someone would contact me, and would resolve the problem. I got a phone call I explained the problem, and asked what the company would do to help me? He said there was nothing they could do, I asked “then why are you wasting my time by calling me?” He replied because my boss told me to”!! Ask me what I think of HP?

    • Lisa Santika Onggrid

      Was that email really from HP?
      That aside, I’m sorry of what’s happening to you. We all have experienced that kind of bad PR day.

  • Achraf Almouloudi

    I have a serious issue on one Google product that even the customer support can’t solve and I really wish I could contact Larry directly so he can raise my issue.

  • Anonymous

    People want to email executives when they have customer service issues that aren’t resolved satisfactorily elsewhere. The same reason someone in a brick and mortar store wants to talk to the manager. They think that’s gonna make some kind of difference.

    • dragonmouth

      “They think that’s gonna make some kind of difference.”

      You don’t think it makes any kind of difference?

      Most, if not all, successful businesses follow two basic rules:
      Rule #1 – Customer is always right.
      Rule #2 – If customer is wrong, see Rule #1.

      Even if the customer is obviously wrong or trying to pull a scam, many managers will accede to the demands just to keep the customer happy. Word of mouth can be very powerful, both in a positive and a negative way. Businesses would rather take a loss than to piss off a customer. Businesses that antagonize or are unresponsive to customers tend not remain operational for long.

  • Kirby

    A search engine usually does the trick for my tech problems so no need to go up the hierarchy.

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Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.
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