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Have you ever wondered what makes a Facebook Page great Give Your Facebook Page A Makeover [Weekly Facebook Tips] Give Your Facebook Page A Makeover [Weekly Facebook Tips] Is this you? You made a Facebook page for your association, made it look alright, set up a few things, got a few fans and then left the page lying around dormant. Sound familiar? Probably.... Read More ? Do you wonder sometimes why anyone might want to like your Page? What can you offer them, really?

Recently, a MakeUseOf reader wanting to create a great Facebook Page asked a great question: Why Do People Like Facebook Pages? There are a lot of great reasons for liking Pages, and even more reasons to like a great Page. Today we’ll take you through them.

Brand Loyalty

Sometimes users will like your Page simply because they like your brand and products. They don’t care whether your Page is any good — they simply want to show support for something they love. This doesn’t mean you can let your Facebook Page fill up with updates everyone will hate — eventually those fans will leave if you only update with advertisements. However, it does give some insight into what these people love: You, your brand or your products.

It doesn’t matter whether you’re a huge multi-national brand, a small family-owned business, or an artist. If people have liked your Page just because they love you and your brand, it’s easy to keep pleasing them by reminding them of your products.

Give them more of what they love:

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They Want To Know More

Sometimes people will like a Facebook Page in the hope that they will find out useful information. This is usually the case for musicians, artists, topic-based Pages, and any region-based or tourism-related Facebook Pages.

Consider the Facebook Page of a local radio station. Why would anyone like that? Well, because they want to know more about the local music they play and what’s happening in the region.

If you’re running this type of Page, make your readers happy by giving them updates about:

  • Events in the area, involving that artist, or on that topic.
  • Local news from the area or on that topic.
  • Asking people to share their favourite local venue for something.
  • Promoting local artists and musicians.
  • Asking people to give their tips for visiting the city or locale.
  • Cross-posting more of the same from the Facebook Pages of nearby regions and similar artists or topics.

Just Because The Page Is Interesting

Have you ever seen a Facebook Page that was so interesting that you clicked “Like” without knowing a thing about the people behind it? Yup, so have millions of other people. There’s the trick: Be interesting. If your Facebook page is really really interesting 10 Great Ways To Improve Your Facebook Page's Popularity 10 Great Ways To Improve Your Facebook Page's Popularity Facebook pages come in all manner of different shapes and sizes. Many are pretty lame, gaining very few likes and with hardly anyone talking about them. Obviously the subject of the page is the most... Read More , people will want to read your updates even if they live on the other side of the world and can never set foot inside your store.

I know of several small businesses I may never visit that I follow the Page of on Facebook. All of these are because they are vibrant and interesting. They give me great articles to read, interesting parenting ideas, and cute ideas for things to make or buy.

To make your Facebook Page really interesting:

To get your posts noticed:

Case Study: Tourist Destination

If you were to create a Facebook Page for a travel agent or tourist destination, you may want to follow the advice given in each of the previous sections. But how?

You could post updates featuring:

  • Photos of landscapes, cityscapes and landmarks.
  • Questions to readers, asking them to post photos of their best moments in the area you are featuring.
  • Sales for travel packages to the area you are featuring.
  • Photos of a B&B in the area you are featuring.
  • A photo album of a recent event in the area and details for taking part the following year.
  • Links to SoundCloud or Bandcamp pages of musicians in your destination.
  • Videos of the area’s local wildlife.
  • Run a giveaway for travel or accommodation in the area.
  • Photos of food or other products made by a local artisan, perhaps with photos of the products being made.
  • Pinterest boards from the area or many of your favourite regions (follow these tips to better integrate Pinterest and Facebook Double The Social Power: How To Integrate Pinterest And Facebook Double The Social Power: How To Integrate Pinterest And Facebook Most curators of visual content have a Pinterest account and either a Facebook account, page or group. Today we'll focus on connecting Facebook Pages and Pinterest accounts; however many of these ideas could be used... Read More ).
  • Wish readers happy day for any regional holidays.
  • Facebook event pages for upcoming festivals in the featured area and other interesting local events.
  • Links to in-depth articles you or other writers have written on the area.
  • Travel tips for the featured area, asking readers for more advice.

What fantastic ideas have you seen work for Facebook Pages? What makes you like a Facebook Page? Let us know in the comments!

  1. Chinmay S
    August 14, 2013 at 4:10 pm

    People like my page without any reason. My page is not interesting and there is nothing on my page except 2-3 links to my social networking site. I don't know why they like my page.

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