I hate shopping for clothes. No, really. I do. I hate everything about it, from the blaring chart music emanating from the PA to standing in meandering queues which stretch to infinity, just so that you can try your $70 Urban Outfitters jeans in a stuffy, cramped changing room. Yeah, shopping for clothes sucks.
With that said, ordering outfits online isn’t much better. Seeing if a T-Shirt or pair of jeans suits you is hard when you don’t actually have it in your hands. It’s hard to determine the quality of the stitching or fabric when it isn’t actually within your grasp. Clothes often don’t match their advertised measurements, hugging awkwardly to your waist, or hanging loose. Finding the perfect fit is hard.
But enter picVpic. It wants to make your online apparel shopping easier. Here’s how.
This is a site with very big aspirations. In their About Me page they promise to be the “best place on the internet to search for and compare fashion products”. To do this, they’re aiming to become the ultimate aggregator for clothing and accessories, whilst making it easy to compare prices across fashion websites. picVpic taps into the leading fashion websites of our day and curates their offering in a sleek interface. The brands they have included is impressive. Search for your favorite brands for either gender.
But how does it all work?
Upon landing on the homepage, you are presented with a representation of a mannequin, where you can select the item of clothing you’re interested in purchasing. I’ve chosen to look for a pair of jeans.
Once you’ve selected the item of clothing you’re interested in, you are presented with a list which can be aggregated based upon price, the brand of the garment, its color, and the time since it was listed in the online shop. The collections on view also take in votes by members of the picVpic community. These votes in theory should indicate what fashions are in vogue right now.
Speaking of brands, there’s a pretty comprehensive list of brands present on picVpic, ranging from budget conscious labels like ATOS and H&M, to the opulent and luxurious, such as Vivienne Westwood.
Getting a great deal on clothes is easy with picVpic, as you can easily filter the selections according to discounts offered by different online stores.
So, you’ve seen an item of clothing you like. What now? Well, you drag each item you are interested into the small box located at the bottom of your page, where you can compare them against each other. Before you do that, you’re will have to sign up with Twitter, Facebook or with a traditional email-and-password combo.
Comparing items allows you to look at each garment individually, allowing you to see a detailed break-down of how each item is composed, as well as photo gallery, showing the garment on a model. You can order items by preference by dragging and dropping them.
The breakdown is pulled directly from each shop, and as a result the information displayed will vary from item to item. On the whole though, it should show you some standard measurements, the fabric composition and how it copes with being machine washed.
You can also compare each item against another, working out the right piece of clothing for you through a process of elimination by voting. If you still are feeling a bit unsure, you can also ask your friends, provided your friends are on Facebook, Twitter or Pinterest.
Once you’ve decided what you want to buy, you can then click on the item, upon which you are redirected to the fashion site selling the garment.
Collections is another feature you should find useful if you are choosy about your clothes. Collections bears a strong resemblance to Pinterest boards. Here, you can select clothes and group them together, almost as a super wish-list. I imagine this can be pretty helpful if you’re trying to combine your apparel choices, to create a single outfit for a night out, or just creating a wish-list.
picVpic is an interesting concept. It aims to make buying clothes that little bit simpler, by aggregating the wear options from many shopping websites and allowing you to ask your friends for their thoughts on any potential outfit.
I’m still reluctant to shop for clothes online. picVpic helps to quieten some of the doubts by creating a uniquely visual experience, where you can get an idea of how a garment looks in comparison to others. As a result, it represents a valuable tool for anyone looking to refresh their wardrobe.
The lack of a mobile app is especially noticeable, although there are no shortage of iOS and Android apps for the fashion conscious on the market right now. The developers say, picVpic is cooking up more services in their kitchen. So, let’s look forward to the improvements that should soon follow with user feedback.
But what do you think? Which is your favorite shopping destination for clothes? How does picVpic compare? Give it a try and drop me a comment below.