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Last week the English Premier League told fans to stop posting television footage of goals on Vine, which means that next week there will probably be considerably more Premier League goals on Vine.

As the 2014/15 football season kicks off, TV and online outlets have once again snapped up many of the media rights. Such paywalls prevent fans who don’t want to pay for satellite subscriptions or premium online services from seeing the goals until the BBC airs Match of the Day late on Saturday evening.

But now thanks to Twitter’s looping video service Vine Use Vine to Shoot and View Looping Videos on Your iPhone Use Vine to Shoot and View Looping Videos on Your iPhone Vine is a popular free app from Twitter that allows you to shoot and share seven-second looping videos online. Read More  and the ability to pause live TV, the goals are online before the replays have been shown.

Fans Warned

Posting football moments on Vine is nothing new, and has been happening since Twitter started the service in June 2012. The practice became more popular than ever over the summer’s World Cup in Brazil, with many of the competition’s finest moments posted on the social network instantly.

A combination of cheap hard drive recorders and a mobile video-oriented social network has made way for the inevitable: passionate fans sharing cherished moments for free with everyone else.

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In the UK, the rights to show Premier League football remain in the hands of commercial broadcasters like BSkyB and BT who paid £3bn for exclusive rights to show live matches over a three year period. Online, News Corp’s The Sun and The Times have exclusive rights and that’s probably there where the Premier League is feeling pressured into speaking out.

“The use of Vines and GIFs to show Premier League football is a breach of copyright, and we would encourage fans to use legitimate means to access this content, such as The Sun or The Times goal apps.”

– Premier League spokesperson

The Premier League, the most-watched football league in the world, is now looking to use GIF and Vine crawlers to try and clamp-down on the activity, with Twitter’s co-operation. Of course, it’s highly unlikely such a widely adopted network will be able to police such content particularly when you take examples like YouTube – a shooting range for copyright infringement notices – into consideration.

Where To Look

Get the free Vine app for iPhone or Android and follow your team’s hashtag on matchday – e.g. #avfc or #chelsea. If you’re following enough football-related accounts you’ll probably have trouble avoiding the goals altogether and the #goal hashtag should also have plenty to offer. You don’t necessarily have to use a phone of course, as there are other ways of viewing the looping videos 5 Unofficial Ways To Watch Twitter Vine Videos 5 Unofficial Ways To Watch Twitter Vine Videos Video sharing is not a new phenomenon, with YouTube having been with us since 2005, amazingly. There are also a host of alternatives to YouTube, but the Google-owned service must be considered the daddy of... Read More .

On Twitter, hashtags are also your friend – append #goal to a search term and and away you go. I found the Tweet above by searching for “#swansea goal vine“, for example. You might also find match-specific hashtags work, particularly for internationals.

Reddit is another worthwhile source for the latest goals, albeit in GIF form 5 Uses For Animated GIFs Other Than Annoying Memes 5 Uses For Animated GIFs Other Than Annoying Memes GIF animations aren't just for corny memes and annoying reactions (but it doesn't mean you can't use them as such). Here at MakeUseOf, we've got a whole bag full of uses for these cool little... Read More . These aren’t usually posted as quickly as they are to Vine and also lack (usually tinny and inaudible) sound. r/soccer is the place to go come matchday.

The Vine mobile app is another sound choice and while hashtags and search queries will serve you well here, you might find a few dedicated accounts posting what you’re after. @footballvines is probably the most well-known, but many more exist! The race to get content online usually wins over quality or camera skills, but there will be enough videos posted within a few minutes to have a choice even in this regard.

Score

The alternative is to download the Sun Goals app for iOS or Android which requires a subscription to Sun+, and has some strange UEFA restrictions in place, stating “near-live video content is unavailable on Saturdays between 14.45 – 17.15”.

Like the rise of file sharing and eBooks, habits are changing – and that goes for the way we share and consume media too. Other leagues like US Major League Soccer has a YouTube channel full of goals that are posted soon after they happen, and Germany’s Bundesliga has a similar system in place. Everyone is adapting but the Premier League, it seems.

Do you watch goals on Vine? Maybe you pay for a Sun+ or other subscription? Leave a comment, below.

Image Credits: Corner Kick! (ZeroOne)

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