Twitter Silently Opens Up Its Analytics Service To Everyone, For Free [Updates]

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Without making a big deal about it, Twitter has silently opened its analytics services to the general public, letting any Twitter user view detailed account statistics for free. The tool is not perfect yet, which might be the reason for the silent launch, but anyone at all can give it a try and see what information can be gained from it.

As pointed out by The Next Web, the service’s new availability was first spotted earlier this week by Christopher Penn, vice president of marketing technology at SHIFT Communications, as well as by several other Twitter users. Using the tool, any user can get a daily graph of follows, unfollows, and mentions, as well as a detailed per-tweet count of favorites, retweets and replies. The service also offers a click count for every link which appears in each tweet. As mentioned above, many of the features don’t work at this time, probably due to higher than expected user volume.

To access Twitter’s analytics tool, head over to to Twitter’s advertising dashboard and log in using the Twitter username you want to get information for. Once logged in and approved, click on Analytics in the toolbar and choose either “Timeline activity” to view details about your tweets and mentions, or “Followers” for a follower analysis. At the time of this writing, I couldn’t get the followers data for any of my accounts, but I have heard of others who could.

While the analytics tool is part of the ads dashboard, you don’t need an advertising account in order to use it. The same information is mostly available on third-party analytics apps, but many of those are not free, and even less offer a reliable per-link click count for your tweets, so this should be interesting.

Check out Twitter’s new analytics tool and let us know what you think.

Source: The Next Web

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Comments (9)
  • Lauretta

    This is not available to everyone. I emailed twitter support when I did not have the Analytics link available on my account. Here is their answer:
    Hello,
    Twitter regularly runs experiments offering different features to certain groups of users. As a result, the user experience and availability of features may differ slightly across individual accounts from time to time.

    Thanks!
    @martasupport

    • Yaara Lancet

      Yeah, unfortunately they pulled the plug on this after too many people found out about it. I’m not sure if they even meant to make this public or not, but if they didn’t, I’m not sure how they supposed to keep it quiet.

      Anyway, it’s not available to anyone anymore. I hope they bring it back soon.

  • ch1valry1sdead

    it doesn’t work for me either. :-(

  • macwitty

    No analytics here – maybe not rolled out to all or only for some countries. But it looks interesting

  • wet sock

    i wish that bird had 500 heads and a tin foil hat on each one!

    TWEEEEEEEEEEEEEEEEEEEeeeeeeeeeeeeeeeettttt!

  • Scutterman

    I tried it on two of my accounts. Going to either analytics.twitter.com or ads.twitter.com shows just the advertising options, no analytics. I guess this is still being rolled out?

    • Yaara Lancet

      Either rolled out or rolled in. I’m not sure what they’re up to, but they seem to have removed it for the time being. I hope it’s back soon.

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Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.