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Without making a big deal about it, Twitter has silently opened its analytics services to the general public, letting any Twitter user view detailed account statistics for free. The tool is not perfect yet, which might be the reason for the silent launch, but anyone at all can give it a try and see what information can be gained from it.

As pointed out by The Next Web, the service’s new availability was first spotted earlier this week by Christopher Penn, vice president of marketing technology at SHIFT Communications, as well as by several other Twitter users. Using the tool, any user can get a daily graph of follows, unfollows, and mentions, as well as a detailed per-tweet count of favorites, retweets and replies. The service also offers a click count for every link which appears in each tweet. As mentioned above, many of the features don’t work at this time, probably due to higher than expected user volume.

To access Twitter’s analytics tool, head over to to Twitter’s advertising dashboard and log in using the Twitter username you want to get information for. Once logged in and approved, click on Analytics in the toolbar and choose either “Timeline activity” to view details about your tweets and mentions, or “Followers” for a follower analysis. At the time of this writing, I couldn’t get the followers data for any of my accounts, but I have heard of others who could.

While the analytics tool is part of the ads dashboard, you don’t need an advertising account in order to use it. The same information is mostly available on third-party analytics apps, but many of those are not free, and even less offer a reliable per-link click count for your tweets, so this should be interesting.

Check out Twitter’s new analytics tool and let us know what you think.


Source: The Next Web

  1. Lauretta
    June 27, 2013 at 4:37 pm

    This is not available to everyone. I emailed twitter support when I did not have the Analytics link available on my account. Here is their answer:
    Twitter regularly runs experiments offering different features to certain groups of users. As a result, the user experience and availability of features may differ slightly across individual accounts from time to time.


    • Yaara Lancet
      June 29, 2013 at 6:30 am

      Yeah, unfortunately they pulled the plug on this after too many people found out about it. I'm not sure if they even meant to make this public or not, but if they didn't, I'm not sure how they supposed to keep it quiet.

      Anyway, it's not available to anyone anymore. I hope they bring it back soon.

  2. ch1valry1sdead
    June 25, 2013 at 3:51 am

    it doesn't work for me either. :-(

  3. macwitty
    June 15, 2013 at 7:49 am

    No analytics here - maybe not rolled out to all or only for some countries. But it looks interesting

  4. wet sock
    June 15, 2013 at 3:46 am

    i wish that bird had 500 heads and a tin foil hat on each one!


  5. Scutterman
    June 14, 2013 at 7:21 pm

    I tried it on two of my accounts. Going to either or shows just the advertising options, no analytics. I guess this is still being rolled out?

    • Yaara Lancet
      June 17, 2013 at 11:09 am

      Either rolled out or rolled in. I'm not sure what they're up to, but they seem to have removed it for the time being. I hope it's back soon.

  6. MedicinABC
    June 14, 2013 at 3:56 pm

    I just tried it out. Sadly it seems that the service is open only for US accounts :(

    • Yaara Lancet
      June 17, 2013 at 11:05 am

      None of my accounts are US, and it worked. They may have taken it offline for the time being. Hopefully they'll bring it back soon.

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