Without making a big deal about it, Twitter has silently opened its analytics services to the general public, letting any Twitter user view detailed account statistics for free. The tool is not perfect yet, which might be the reason for the silent launch, but anyone at all can give it a try and see what information can be gained from it.
As pointed out by The Next Web, the service’s new availability was first spotted earlier this week by Christopher Penn, vice president of marketing technology at SHIFT Communications, as well as by several other Twitter users. Using the tool, any user can get a daily graph of follows, unfollows, and mentions, as well as a detailed per-tweet count of favorites, retweets and replies. The service also offers a click count for every link which appears in each tweet. As mentioned above, many of the features don’t work at this time, probably due to higher than expected user volume.
To access Twitter’s analytics tool, head over to to Twitter’s advertising dashboard and log in using the Twitter username you want to get information for. Once logged in and approved, click on Analytics in the toolbar and choose either “Timeline activity” to view details about your tweets and mentions, or “Followers” for a follower analysis. At the time of this writing, I couldn’t get the followers data for any of my accounts, but I have heard of others who could.
While the analytics tool is part of the ads dashboard, you don’t need an advertising account in order to use it. The same information is mostly available on third-party analytics apps, but many of those are not free, and even less offer a reliable per-link click count for your tweets, so this should be interesting.
Check out Twitter’s new analytics tool and let us know what you think.
Source: The Next Web