The devs at Twitter like to experiment with new features by launching them quietly for select users and gauging reactions. Well, two new experiments might be signs of things to come — or we hope so anyway.
Twitter may be rolling out a ‘Related Tweets’ function to smartly show tweets similar to the one you are reading, and a new service called Magic Recs wants to give you personalized recommendations on content and users.
The ‘Related Tweets’ feature was first spotted by The Next Web, which notes that it appears when you visit the unique URL for a tweet through the official web client. The tweets either feature similar ones from those the the original poster is following, or matches based on keywords. While we haven’t got access to the experiment, TNW’s screenshots seem to indicate it works decently. The words ‘storm’ and ‘Mexico’ were enough to let it connect two tweets about the same subject, but offering different information. Of course, hashtags are a great way to get similar tweets.
Meanwhile, the Magic Recs experiment is looking to give users personalized recommendations on users and content they should be looking at. And this experiment is open to anyone. All you have to do is follow the @magicrecs verified account and it will DM you the recommendations periodically. So far, user comments seem to be positive and the service is actually helping people out, going by reactions so far.
Even then, you might want to check out some other great sites to find the right people to follow. This is probably just the tip of the iceberg when it comes to Twitter’s experiments.
As the company said in a recent blog post:
It’s rare for a day to go by when we’re not releasing at least one experiment. You may see some features that your friend doesn’t see, or vice versa. This is all in service of making Twitter the best it can be.