Twitter recently made an historic announcement when it teamed up with the NFL (National Football League). Social media standout Twitter and one of the most popular sporting leagues in the world have just joined together to offer live streaming of 10 Thursday Night Football (TNF) games, offering fans a chance to catch the games right from within Twitter’s timeline.
Roger Goodell, the NFL’s commissioner, made the announcement on his Twitter page, tweeting:
— Roger Goodell (@nflcommish) April 5, 2016
Goodell continued, saying:
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football. There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience… will ensure Thursday Night Football is seen on an unprecedented number of platforms this season.”
Jack Dorsey, Twitter’s CEO, also commented on the experience, tweeting:
— jack (@jack) April 5, 2016
He added, “This is about transforming the fan experience with football”.
And it will do just that. Fans from all over the world (or at least everywhere Twitter is accessible) will be able to freely view these NFL games and discuss the latest plays with their fellow football fans. It will be an experience that is sure to please even the most casual NFL fan, whether living abroad or in the U.S.
You don’t even have to be a Twitter expert to watch the games. Apparently, fans of the sport who aren’t logged in will be able to watch the games, which provides even more people the opportunity to tune into the action.
— Shay Meinecke (@ShayMeinecke) April 9, 2016
Facebook, Yahoo, Amazon, and Verizon were all reported to have had interest in streaming the NFL games, but it appears now that Twitter beat them out. Some have said Twitter got a bargain, when it paid around $10 million to acquire the rights. Facebook and others had reportedly offered a lot more.
How the Move Benefits Both Parties
The move can be seen as a marriage of interests, as Twitter will get a good chance at growing its userbase and the NFL will get a shot at growing its international viewership.
Though there have been plenty of articles saying that the move won’t help the NFL or Twitter in terms of finances, that has yet to be seen. Analysts have also said Twitter won’t be able to grow its fanbase, but that too has yet to be seen.
In any case, the news has excited many people. And some people have taken to Twitter to show their excitement:
— Scott Neal (@nealzy2001) April 5, 2016
This lady is also happy, but mainly for her dad:
— Diane Roselli (@diroselli) April 5, 2016
For me, I find the move exciting. As a person not living in the U.S. but interested in the NFL, the games being streamed on Twitter give me the opportunity to easily watch a game without paying, and saves me time from searching for the best stream, a move that often leaves me watching grainy footage.
It hasn’t been clarified how the service will be streamed or what to expect, but we think it’s fair to assume that Twitter will invest in the appropriate services needed and offer the best possible experience.
Is it Time to Cut the Cord?
What does this mean for the future of television?
A couple of things. It means that traditional TV execs may be forced to make moves to appeal to the demands of consumers who have expressed their desire to cut the cord and watch more freely. It also means that people are willing to cut their cable cord.
In a recent survey of 59 people, respondents felt streaming services offered more TV and movie choices overall at a lower price than traditional services.
The death of traditional TV viewing has been a hot topic for the past few years.
These surveys show that people are less interested in traditional TV viewing and are ready to cancel their cable, and start viewing movies, shows, and sports more freely and across multiple devices.
And although Anthony Noto is the Chief Financial Officer (CFO) of Twitter and was a previous CFO of the NFL, he made a comment to Bloomberg that is noteworthy, saying:
“This is one element of a much broader strategy to provide the next generation of real-time content”.
Why is his comment important? It represents the flexibility by big time networks to increase viewership and invest in other means to show their product, and not just with cable companies.
Last year, Yahoo! delivered a free, global live stream of the matchup between the Jacksonville Jaguars and Buffalo Bills who played in London’s Wembley Stadium. According to the NFL, people in 185 countries viewed the match, and 33 percent of the total viewers were of an international audience.
Roger Goodell on Yahoo stream of Bills-Jaguars: 'We're really thrilled with it.' https://t.co/oGg5ZoPJbL
— Yahoo Sports (@YahooSports) October 27, 2015
Those numbers are a big deal, especially considering that the NFL has been trying to break into the international market for some time.
The National Football League most recently announced three games to be played in London next year:
- Jacksonville Jaguars host the Indianapolis Colts on 2 October 2016 at Wembley Stadium
- New York Giants play the Los Angeles Rams on 23 October at Twickenham Stadium
- Washington Redskins compete against the Cincinnati Bengals on 30 October at Wembley
More Ways to Watch
Yahoo has also paired with the National Hockey League (NHL) to freely show a “Game of the Day,” is now streaming select Major League Baseball (MLB) games, and has recently struck a deal with the Professional Golfers’ Association (PGA) to show select events. It seems more and more professional sporting leagues are jumping on board to freely offer their content, which can only be good news for sports fans across the globe.
And the best news: the games are easily accessible. The NFL game on Yahoo last year could easily be viewed on computer or smartphone, and it can be expected that it will remain easily available now and in the future.
How the Move Benefits You
If cable companies aren’t worried yet, they should be. Twitter’s move to broadcast the NFL and Yahoo’s commitment to air major league sports are just more nails in the coffin of traditional TV.
With more options, people are more prone to chose which ones benefits them. And watching free video across multiple devices is one option that traditional TV networks have proven not able to match (or even willing to explore).
If the networks can’t keep up, even more options will become available. Freedom of choice is what people increasingly want, and traditional TV just cannot compete on that score.
What do you think of the announcement made by Twitter and the NFL? Will this change the way you view Thursday Night Football? Do you think this announcement changes the future of streaming TV, especially when it comes to sports?