This article came about because of a question I had asked a few months back in our Answers section. The answer which I received pretty much decided the debate for me that it’s better to have multiple Twitter accounts. I am sure after reading Roy’s well thought out reply, you would also give your Twitter identity bit of a rejig. If we can separate our personal and professional workspace with email, why should Twitter be any different?
It’s all the more important because Twitter has a public timeline which catches and broadcasts all our tweets instantly. Email is one-to-one. But the case for keeping different Twitter accounts goes deeper beyond this obvious reason.
The Argument For Having Multiple Twitter Accounts
Naysayers may point out that having different Twitter accounts may make you lose your online identity. How many do you need anyway when it’s difficult to manage one? My answer would be – as many as you can handle effectively. Alternatively, you can have one Twitter account address each separate area of your life.
The moot point behind going in for multiple Twitter accounts is that the microblog is not only about posting random updates about what you are eating or retweeting someone else’s daily plugs. It is about creating a unique voice. It may be micro but it is blogging in 140 characters. You have readers who follow you because they are interested in what you are posting.
I am sure that as a follower of someone’s tweets I would much rather read about his opinion on his expert area rather than the latest film he saw.
Right now I have two accounts because that’s the maximum I can manage without drowning in minute by minute tweets. My primary account @saikytweets was my first one before better sense prevailed. So, it’s the usual potpourri of many types of tweets. The second account @webrites is laser focused on e-learning; something I am passionate about. If I had a blog of my own or an online business, I would have set up one more.
But a casual glance across the Twitter universe showed up people who are doing just that.
5 Ways You Can Use Multiple Twitter Accounts
Here’s a point-by-point case of what can be achieved with multiple Twitter accounts. Some ideas have been taken from the way people are actually using it today.
Active networking: This should be the primary focus of your tweeting. There’s no sense in getting up in the morning and plugging someone else’s post; why not plug your own. If you are in the business of business, use Twitter to highlight your USP. Heck, use this communication powerhouse as your USP by touching your clientele with real time updates. Power users know the potential of promotion and networking that lies here.
Passive Tweeting: Twitter turns into a feed reader if you aren’t really active on it. You can inject some life into it by following some accounts you are really interested in. It can be a great learning tool if you keep up with the right content or trending topics in your area of learning.
Personal Communication: A family oriented Twitter account is a great tool for communicating with your daily updates. You can share anything you want including the cornflakes you had for breakfast or the guy you are dating. I am pretty sure your professional circle of friends won’t really miss your tweets on these subjects. If they do, you can always cross tweet.
Rants and Raves: Twitter is a great medium to start a firefight. But sometimes your raves, rants, or opinionated posts might not gel with a particular type of fellowship for e.g. your business contacts. So, why not keep it separate in another Twitter account?
Twitter-squatting: I am not even sure the term exists, but I guess as usernames go the way of domains, it makes sense to reserve Twitter names that are the same as yours or your business.
The good news: You can use twitter clients that can very easily manage multiple accounts.
How to Use Twitter with Multiple Accounts with Seesmic Desktop
Easily Manage Multiple Twitter Accounts and Monitor Your Brand With Splitweet
Manage and Control Multiple Twitter Accounts Easily with SharedMinds
Twitter is ultimately about being honest, having fun, and hopefully being original. Why be a twit or a tweep when I can lead with my tweets!
How many different Twitter accounts do you have? What do you use them for? Do you think you can handle more than one?