As I pointed out in a recent article, Twitter has become my most updated social networking and blogging site, mainly because it’s easier and faster to maintain, and I get followers on a regular basis.
But after receiving an invitation to set up on a fairly new site called Twylah, my Twitter posts now automatically become a part of an actual website in which the topics I write about get categorized and key worded for use beyond my Twitter stream. If you’re an avid Twitter user, company, celebrity or start-up, you will definitely want to use Twylah.com.
Stream vs Website
The attraction to Twitter has always been its microblogging format. When it comes to posting content on the web, hardly anything can be easier than using Twitter. The short form networking site can be accessed across platforms and by many mobile applications. But as you probably know, the layout of Twitter is little more than a streaming list of posts–links, messages, and retweets.
With Twylah, your tweets are automatically used to build a website, which categorizes your content by the subjects and trends that you post most about. This way your tweets are put into context of related topics rather than being lost in a long list of hundred of other tweets.
Also unlike with your Twitter stream, your tweets on Twylah don’t disappear an hour after you post them. Twylah includes your related tweets from several months back.
After you start using Twylah, you may very well rethink how you use Twitter. Similar to the RSS feed app Flipboard, Twylah includes images you post to your timeline, plus it pulls related images from some of the article links you post, which in turn gives your Twitter posts a more visual orientation. So for one, adding photos and linked articles to your tweets will definitely be useful on your Twylah pages.
Also, more than likely you already post about some of the same topics on a regular basis, but after you start using Twylah you may do so more consciously, especially if you’re a business or organization.
Twylah does all the organizing and page building for you, but you can manage which three topics get pinned to your front page and which topics you don’t want to show up there.
Twylah doesn’t bog you down with lots of bells and whistles. There’s no learning curve to establishing your first Twylah site. However, by stroke of genius, Twylah includes what is called a Power Tweet.
At first, sending a Power Tweet seems like just another tool for posting links to an articles you recommend to your followers. While that’s indeed what it does, it also serves to direct followers to your Twylah site, where an introduction to the linked article ends up being posted.
So for example, I power tweeted one of my recent MUO articles about Penzu, which was linked to one of my Twylah pages. The linked page includes a related image from that article, plus the first paragraph, followed by a link to the original posting.
But it doesn’t stop there. Twylah also pulls and posts other related tweets to the topic of that post. In this particular case, it posted my related tweets as far back as September.
While you don’t have full control of what tweets and related topics it shows on the page, the feature still saves you the trouble of adding tags to your articles in order to show up on your Twylah page. The only downside to this feature is that when readers click your linked article, they are taken away from your site. It would be great if they could read the article within your Twylah site.
Twylah also provides you a bookmarklet that you can add to your browser or website making it easier to Power Tweet from any page you want to recommend, as well as a direct link to your trending tweets.
Twylah also includes a cluster of your most popular trending topics that comprise your related posts and retweets. For example, here’s a link to my iPad related tweets.
And if you’re looking to own the content and traffic of Twylah site, you can set it up within your own domain.
Finally, as you might imagine, Twylah will be most useful for celebrities, businesses, and product brands. Twylah already features dozens of internal sites of musicians, companies, tech leaders, non-profits, celebrities and startups.
Undoubtedly, however, there’s probably a long wish list of features users want to see added to Twylah, including personal customization of page design, site search capability, faster update of pages, a mobile app version of Twylah, and section that allows visitors to leave comments on individual pages.
Surely there’s a lot in store for Twylah, but in the meantime let us know what you think about it. And for other related articles about Twitter, see our collection of posts here.