Tumblr for iPhone changed its usage agreement on Wednesday and became an app solely for ages 17 and up. This followed Apple’s recent nudity-related removal of 500px and its cease of promotion for Vine.
In the 3.2.4 update, users are forced to confirm that they are of the age 17 or above. This confirmation requires users to simply tap an OK button and continue to download. After downloading, the iPhone microblogging app becomes fully usable. “You must be at least 17-years-old to download this app,” Tumblr’s description said. It then further explains that the app features sexual content and nudity.
No thorough explanation has been offered by Tumblr as to why the new mature rating is in place. However, the app’s update details said that it addresses “small bug fixes”.
The timing of the new 17+ rating comes just as Apple has zeroed on other similar user-genration content sharing apps. Users who are not of age can use other blogging apps such as Posterous or WordPress as alternatives.
Why do you think Tumblr removed the app from the iTunes store? Do you believe that a simple “press OK for confirmation” is sufficient for age verification? How do you feel about the recent controversy surrounding 500px and Vine?