The Yahoo-owned microblogging platform, Tumblr, recently added the ability for users to mention other Tumblr members in blog posts, similar to how it’s done in Twitter and Facebook. This update applies only to the web version of Tumblr, and is not yet available in the iOS and Android Tumblr apps.
To add a mention in a Tumblr post, simply type the @ character, followed by a member’s username. As with Twitter, the mentions feature provides a drop-down menu for auto-completing the mention, so if you don’t know the complete spelling of a user’s name, the auto-complete will suggest possible names for you as you type. At this point, @names are not searchable in Tumblr.
Before the mentions feature was added, many Tumblr members used hashtags to reference other Tumblr members. Mentions makes using Tumblr more sociable, and the update mirrors what has been available in other social network sites, including Google+, for several years now.
The other major networking sites, Twitter, Facebook, and Instagram use the “@” for tagging friends in posts, but Google+ uses the “+” symbol, and it also includes a drop-down auto-complete menu.
Prior to this mentions update, Tumblr also released back in December a wide, assorted collection of new free and paid curated themes, and it added the ability to filter and sort search results in its iOS and Android app versions.
As of November 2013, Tumblr hosts over 152.2 million blogs. The headquarters for Tumblr is the Flatiron District in New York City’s Silicon Alley. Yahoo! Acquired Tumblr on June 20, 2013 for approximately $1.1 billion.