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Content curation is the talk of all digital marketers. For many people it’s still a mystery.

So, what is content curation and how can you do it properly?

The main reason people talk highly about content curation is that it’s a very effective way of sharing your insights and opinions, while also showing your followers the thought leaders you admire and pay attention to. It saves you from having to come up with all the ideas yourself, and stops you looking like you only ever share your own content. It also positions you as a thought leader yourself if you’re adding your own ideas to the mix.

You might also consider content curation as a tool for your own education. If you’re looking to learn a new skill, you should use a dedicated content curation tool to collect resources around your subject.

Consider that you have a real interest in gardening, and you have many followers across all sorts of social media that want to learn more about gardening. Are you going to post continuous links to your own gardening blog posts? Not if you want people to keep following you.

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You need to keep sharing useful information with your audience in a useful way. So, you curate it. And here are the best tools to get the job done.

Feedly

While there are a number of great RSS readers out there, Feedly has outdone them all in terms of features and integrations. Get started with this Google Reader replacement Unofficial Guide To Feedly: Better Than Google Reader Unofficial Guide To Feedly: Better Than Google Reader Do you hunger for the best desktop and mobile RSS reader ever made? For both the hungry and the hopeful, Feedly satisfies. Read More . Your favourite RSS feeds can be organised into categories, and posts can be saved or tagged to keep them organised. For curation, group your content around specific themes or topics.

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Feedly integrates with Buffer, and that allows you to schedule the sharing of content with your networks. Feedly’s sharing options across the board helps you to effectively share the best content and speed up your content curation process.

When curating, hand pick the shareable content and always add your own insight to the information you share.

Power users can also use IFTTT recipes Secret Feedly Hacks: Open Articles in Tabs, Integrate with Evernote and More Secret Feedly Hacks: Open Articles in Tabs, Integrate with Evernote and More Read More to share tagged posts to all sorts of services like Tumblr or Storify, and even to create tasks in Todoist. Feedly is available across platforms, and because of all this, Feedly can quickly become your content curation headquarters.

Storify

Storify is a social media-lover’s dream curation tool. You can search for tweets, Facebook updates, Flickr and Instagram photos, entries from Tumblr, YouTube, Google+ posts, and everyday regular links. You can then quickly mix things up and add your own commentary to tell a story about a particular topic Tell Your Own Media-Rich Web Story With Storify [Unlimited Invites] Tell Your Own Media-Rich Web Story With Storify [Unlimited Invites] I did my first newspaper clipping back in my elementary school years. I don't remember what the topic was, but I remember that it was a great way to focus on a story out of... Read More or event. And when you’re done, you can embed it in a blog post.

Scoop.it

Scoop.it lets you curate a collection of links on a given topic and feature it like a sort of magazine. However, it also lets you view a magazine-style feed of all the topics you’re interested in, so that you can read at your leisure and quickly re-scoop the articles to your own collection.

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Bundlr

With Bundlr, you’re encouraged to curate bundles of links Bundlr - Easily Collect and Share (Cool) Stuff You Find Online on a Single Page Bundlr - Easily Collect and Share (Cool) Stuff You Find Online on a Single Page There are times when you know you want to put together a collection of photos, articles, tweets, videos and snippets of things from around the web. Maybe you're brainstorming for an article you're going to... Read More in collaboration with others. It can also be used for exploration, with featured bundles for a selection of popular categories showing on the Explore page. Bundled links created with the free account are public by default. A subscription of $19.99/year unlocks premium features like private bundles, statistics, and Dropbox syncing.

Bundlr is available for the web, Android, and iPhone

Gibbon

Gibbon is all about sharing learning playlists, so you would specifically use this tool to curate a collection of links that helped you to learn something useful. People who want to learn about certain things will specifically seek out these learning playlists Teach Yourself Anything: 3 Ways To Create Your Own Learning Playlists Teach Yourself Anything: 3 Ways To Create Your Own Learning Playlists Learning playlists are just as useful for flipped teaching as they are for learning anything on your own. They help you curate the best from the Web. Here are three tools to create your own. Read More and “Start Learning” them in sequence.

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All Major Social Networks

The quickest way to demonstrate content curation is with a social network like Twitter and its retweet feature. Retweeting is a really quick way to share great content with your followers, and tools like Tweetdeck, Buffer, IFTTT and Hootsuite make it easy for you to retweet and share links.

Even more notable is Twitter’s new “Quote Tweet” feature Retweet With Comments: All You Need To Know About Quote Tweets Retweet With Comments: All You Need To Know About Quote Tweets You may have noticed a new feature on Twitter these past few days: You can now retweet with comments! Here's all you need to know about the new tool. Read More , which lets you add your own insight with the original tweet.

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But Twitter and similar tools like Facebook and Google+ are just the tip of the iceberg when it comes to content curation. Even visual social networks like Pinterest How to Use Pinterest Effectively (And Avoid the Ridiculous Nail Art) How to Use Pinterest Effectively (And Avoid the Ridiculous Nail Art) It is actually possible to use Pinterest for useful tasks, though it may not seem so at first glance. Here's how. Read More and Tumblr How To Use Tumblr To Inspire Yourself and the People Around How To Use Tumblr To Inspire Yourself and the People Around Read More , which are often used as content curation tools, are not the be all and end all of content curation. There are many sites designed specifically to let you curate a collection of links, photos, video and audio into a collection to tell a specific story.

Embeddable Media

One of the most powerful tools available for content curation today is embeddable media. You can simply take content from most of the top social networks and embed it straight into your blog posts, using it to tell a story as you go. In the same vein, you can also quote paragraphs of text from an article and link back to the source.

This is a really powerful way to curate content, as you have a lot of control over the formatting, and there is an expectation that you’ll write a readable article to go with it. The resulting article usually comes across as well researched and more interesting to read than a simple rant.

Embedding gives you a quick way to share images, presentations, video and audio while still giving full credit to the original creator. To use embeddable media, simply browse sites like Facebook, Twitter, Pinterest, Tumblr, Slideshare, Google+, Vine, Storify, SoundCloud and Instagram, then look for the share/embed function on the post you like.

Curating For Yourself

Content curation can be personal. For this, tools like Pinboard.in, Pearltrees and Delicious are a great way to curate links you want to keep track of, while buzz-collector lynk.ly and the personal magazine-creator Flipboard are fantastic ways to curate (and share) the information you are going to read.

The Mixtape of the Web

In the end, content curation is just making a mixtape of the web. And no matter which tools you use, your mixtape will only be as good as your own taste. Be picky, be patient and use your discretion wisely to curate something worth reading. Your online reputation could depend on it.

Which tools to you use to curate online? Tell us what you love about them.

Image Credits: printed products Via Shutterstock

  1. WIND
    May 12, 2015 at 7:46 pm

    http://getprismatic.com/home - good tool for reading curated content

  2. Norm Ekwood
    May 12, 2015 at 1:19 pm

    IFTT looks very interesting, thanks for sharing! I love curating content - not only for me, but for my business audience as well. I just found this article using Filtr8 which I started to use lately - awesome content discovery & curation tool, designed for business use.

  3. vuxurut
    May 11, 2015 at 4:22 pm

    my step-dad got an awesome red Audi TTS Convertible just by working from a laptop
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