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Stealing is wrong. Downloading software illegally, without paying for it, and then using it, is wrong. There are no two ways about it. That said, I can’t help but feel that some companies want you to break the law. Take Adobe for example, whose discriminatory international pricing scheme actively encourages piracy Is Adobe Actively Encouraging International Software Piracy? [Opinion] Is Adobe Actively Encouraging International Software Piracy? [Opinion] Does Adobe have an intentionally discriminatory international pricing policy? It certainly seems so because if you are outside of the US, you will often have to pay much more for the same exact bits and... Read More .

In truth, companies sometimes derive important advantages from users stealing their software — widespread adoption being just one example. And recently, I couldn’t help but notice a confluence of factors that made me feel that Microsoft really won’t be very sorry if you steal Windows 8. Here’s why:

A New Interface

Right now, Microsoft is doing everything in its power to get people to start using Windows 8. Whereas previous Windows updates enjoyed a lot of inertia, Microsoft’s new “Windows 8” style interface is a radical break from the norm, and has garnered quite a bit of criticism. It’s so different, it’s not even clear how you can shut down your computer How To Shut Down Windows 8 How To Shut Down Windows 8 Windows 8 brings the biggest changes to the familiar Windows interface since Windows 95. The Shut Down option isn’t where you’d expect to find it – in fact, the entire classic Start menu and Start... Read More when using it. In other words, people are not clamoring to adopt this new system, and Microsoft has its work cut out for it before Windows 8 becomes the de-facto standard.

The success of Windows 8 eventually depends on one thing — will people adopt it, or not? Microsoft is betting a lot on the new-style interface, formerly known as Metro. It’s not just for Windows 8: Windows Phone 7 is using the same style interface, and Windows Phone 8 will even support some of the same apps that run on your PC. But for this ecosystem to really flourish, Microsoft needs many high-quality applications available — and these will only become available when the market is there. In other words, it is absolutely critical for Microsoft that people use Windows 8 — even more so than they buy it.

Introductory Pricing


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This is why you can now get Windows 8 for as low as $15 How To Get Windows 8 For The Lowest Possible Price How To Get Windows 8 For The Lowest Possible Price Whether the mixed reviews of the preview releases of Windows 8 have influenced pricing or Microsoft are simply taking a leaf out of Apple’s book isn’t quite clear, but the price of a new copy... Read More — the lowest price Windows has ever been offered for. Granted, that’s an upgrade price — but even a brand-new Windows 8 installation will set you back a mere $69 until January 31, 2013. That’s when the price jumps to $199, a more traditional price point for Windows.

In other words, Microsoft is doing everything it can to get you to bite into Windows 8, except for giving it away for free. I’m not convinced that $15 and “free” is all that different for a company like Microsoft, especially when you realize it stands to make money off of you even if you pirate Windows 8.

The Windows 8 Store

3482.Windows Store_thumb

This is the biggest point, really: With previous versions of Windows, Microsoft had everything to lose if you didn’t buy it. When you grab Windows 7 without paying anything, Microsoft won’t see a dime from you for years — you’re just enjoying Redmond’s hard work without giving anything back. With Windows 8, this is not so: The only way to install Windows 8 style apps (“Metro”) is using Microsoft’s new Windows 8 store. Sure — you may not install anything from the store for a month or two. Heck, you might even shun it for a whole year. But eventually, once Windows 8 sees widespread adoption, some amazing apps and games will pop up on that Store. And you’re going to want them. And you will shell out your hard-earned cash for them, just like you buy apps for your iPhone or Android.

And of course, whenever you buy something off the Store, Microsoft gets a 20%-30% cut of the proceeds, even if it’s not a Microsoft app you’re buying. So, for the first time in the history of Windows, Microsoft has a steady revenue stream off the OS that has nothing to do with initial purchase. Even if you steal Windows now, MS will still get your money later.

What Microsoft Should Have Done


They should have given it away for free. Really — I would not say the same about Windows 7, which has seen rave reviews during its run-up to release, all through its various leaked and released alpha, beta, and RC versions. But Windows 8 faces so many mixed reviews, and is oh so very important for Microsoft’s future, that MS should really have just given it away, at least for the first few months. It could have been like a one-time pardon for pirates: Stole Windows for years? We forgive you — this one’s on the house, now buy something from the Store.

Some would say this would have made the product seem too cheap and hurt its image — “it’s so bad, they’re giving it away.” That may be a fair point — so they should have given it away using a rebate into the Store. Buy Windows 8 for $30, get $30 in Store credit. Everybody wins: You get a brand-new OS practically for free, and MS sees adoption of its new Store, and gets your first few purchases. Once you have a good first experience and make your first purchase, you are much more likely to come back for more later.

By clinging to a traditional pricing model, Microsoft is shooting itself in the foot.

Again, Stealing Is Wrong

Finally, I must stress again: I’m not saying you should pirate Windows 8. In fact, I think you shouldn’t. Thanks to Microsoft’s very public release cycle, you’ve had ample opportunity to try Windows 8 out for free — and actually, you can still try it for free (albeit with many disadvantages). And $15, $30 or $69 is not much money to spend on an OS you will likely be using for quite a bit. That said, I think you can’t ignore the way Microsoft set things up, and the clear signals it is sending.

Image Credit: “It’s free” image via Shutterstock

  1. Frank
    April 10, 2015 at 12:52 am


    The US supreme court established in the 90s, for Intel, that you cannot copyright numbers, so we went from the 486 to the Pentium. Likewise, all digitized data is numbers, a series of 0s and 1s. And they cannot be copywritten. Copyright law is a joke. Get real.

  2. Shadow Pirate
    December 19, 2014 at 4:12 pm

    Funny how I don't feel bad in the slightest pirating operating systems and software from Microsoft, or anyone else. It is quite easy to pirate Apple, Android, and Microsoft apps too. They wont ever get my money, but I will happily enjoy their content for free.

  3. sam
    January 17, 2013 at 2:38 am

    f* you microsoft we dont have credit card in india the wire transfer ,virtual credit card and debit card is not working. and i lost my 1200 rupees in to creat virtual credit card now i am reverted to pirated softwares

  4. rkl
    January 8, 2013 at 11:22 pm

    Hang on, if people pirate Windows, won't they also pirate Windows apps too? I believe Windows 8 store paid apps have already been cracked as of a few months ago. I'm surprised this article's author made the assumption that the "magic" of the WIndows 8 store will lure pirates into buying software. Er, dream on...

  5. Brenden Barlow
    December 14, 2012 at 6:25 pm

    very interesting article. i honestly dont know how true as of now that is (since some of the apps are limited in availability), but i certainly think a bit farther down the line, this will be true. the next version of windows might actually be profitable to make free, assuming they use a similar app store that will make the (at that time) large app market work for the new OS.

  6. Paulo Delgado
    December 13, 2012 at 8:28 pm

    Who would want to steal windows 8 when the price is so low.

    • James LaBarre
      January 18, 2013 at 4:32 pm

      You could have left that at "Who would want to steal windows 8" and it would have been more correct . Seeing as most of my hardware won't even *RUN* WIn8, and since I've been out of work for over 7 months I wouldn't have money to buy it (or the new HW to run it) probably for another year at least (more likely 2), I might as well see if they come out with a Win9 Starter edition. The only thing I need Windows for on *MY* systems is to run a couple of toy-management utilities that connect through USB. If Wine implements USB support soon, wouldn't need Windows at all.

    December 4, 2012 at 1:47 pm

    Stealing is wrong but everyone loves free things :P

  8. Alexey Ivanov
    December 3, 2012 at 11:15 am

    Low upgrade price was the reason why I upgraded my old laptop from Vista to Windows 8 Pro. Before buying the upgrade, I used Enterprise Evaluation version to ensure it will work on my hardware.

    Surely I wouldn't have upgraded if it were not for the price.

    At the same time I'm not going to upgrade other computers which run Windows 7. The interface of Windows 7 is simpler, and the entire environment feels immersive. With Windows 8, the common tasks of starting a new application (which isn't pinned to Start), finding a file, and even putting computer to sleep requires a switch from desktop to Start screen, and sometimes requires more key presses or mouse movements/clicks.

    Yet Windows 8 should be great on newer hardware where touch pad recognizes the new gestures, and even greater on hybrid laptops which have touch screen.

    • dandistorted
      December 3, 2012 at 3:53 pm

      I paid for the upgrade to windows 8 pro. I also have windows 7 ultimate on a separate partition. Functionality wise, 8 is GREAT...for tablets. The whole scrolling to the corners thing bugs the hell out of me. Typing what I want to go to, however, is friggin awesome. I paid like 30ish for the upgrade to pro. I say it's worth it. Had it been more, I would have pirated it. The only things worth paying high price for better be near perfection. If not, lower the price or I'll steal the hell outta it since it'll more than likely be used rarely.

      That's also kind of my moral stand point. It's immoral to charge high prices for shitty or even average software/media. If it's good, I'll gladly dish out my hard earned dollars. If it's not, it better be a bargain or I'm pirate it. Would you consider a mechanic that charges way too much for an easy/general repair top your car immoral? Same kind of thing in my opinion. If Microsoft makes an OS that I feel is worth 199.99, I'll gladly pay. If it's a windows 8 or windowsVista, I'm being overcharged so I'll just pirate it instead AND give it to other users to "test".

      sue me

    • dandistorted
      December 3, 2012 at 3:55 pm

      That last comment wasn't supposed to be a reply to that dude, and actually consisted of multiple paragraphs. I wrote it on a cell phone, sorry it's hard to read

  9. Samuel Giam
    November 21, 2012 at 8:13 am

    I would love to steal a Windows 8 upgrade if I can download one, but unfortunately I've already bought a Win 8 Pro upgrade for myself at a Challenger outlet for S$89.

  10. Douglas Mutay
    November 20, 2012 at 9:24 am

    Very good point raised. I wish Microsoft could read this article...

  11. Mohammed Zahed Hussain
    November 14, 2012 at 4:01 pm

    Just wondering how much investment does MS done on win 8?

  12. Madhusudan Sk
    November 9, 2012 at 7:08 am

    Microsoft shud go the Red Hat way for Enterprise users. OS for free and pay for support.... That way atleast they ll get corporates to try using WIn 8 else no one wud switch to Win 8...specially in the Information technology sector coz its not a developers OS but a internet savvy home users OS... maybe under the hood it provides certain good performance features but they are very trivial for developers...anyone correct me if i ve overstated....

  13. Sharad Chand
    November 7, 2012 at 5:18 am

    Is Windows 8 Store accessible from hacked Windows 8?

    • Erez Zukerman
      November 7, 2012 at 6:27 am

      Well, for me, the Windows 8 Store isn't accessible even from a perfectly legal, genuine copy of Windows 8 -- so at this point it's anyone's guess.

  14. SpiderET
    October 19, 2012 at 1:11 am

    MS has long history of making every second OS like piece of shit.

    Latest history is:
    Win XP SP2 GOOD
    Win Vista PIECE OF SHIT
    Win 7 GOOD
    Win 8 must be PIECE OF SHIT :)

  15. John K.
    October 7, 2012 at 7:27 am

    Only an imbecile would pirate Windows 8. A sick, sick, joke of an OS. Not even worth free.

  16. tomas
    September 28, 2012 at 12:55 am

    I think Linux Will rise a lot, best GUI interference vs apple vs Windows8.
    as far windows 8 for free, it always will be crack, or just call microsoft they always give OS for free.
    that how i have xp pro, vista ultimate, 7 ultimate, and .... for free from microsft.

    as far app stores, you do not have to buy from microsoft or apple stores (online)

    there will plenty websites who will give apps for 50% off what would be on stores.

    Never paid for any software, except for chess game and mafia video game paid only respect for developers and they where good software.


  17. William Henry
    September 26, 2012 at 11:13 am

    Windows 8 is bad, terrible, lousy, and a few more adjectives associated with bad. If they offered me $25 to take it I would refuse. Thank you very much!!!

  18. gio
    September 15, 2012 at 10:03 am

    thanks for replay . and how does this windows cost ?

  19. gio
    September 15, 2012 at 10:02 am

    thank u for replay . how does this windows cost ? )

  20. hghgv
    September 15, 2012 at 7:41 am

    Inspired by a Mini lanvin bag first introduced long ago, which was itself inspired by one of the most iconic styles in Coach history, this charming, hand-assembled little bag is updated with rounded corners while retaining the original’s dowel detail, turnlock and trigger snaps. Tiny as it is,lanvin bag includes pockets inside for all your essentials.

  21. No One
    September 15, 2012 at 4:53 am

    And who said that we pay for android and iphone apps?

  22. Michael Teague
    September 14, 2012 at 7:00 am

    Free is my favorite price.

  23. Sumaiya
    September 13, 2012 at 5:58 pm

    if i were the head of microsoft i wouldnt want money...i would want microsoft to be the biggest name on earth...and i think thats just what they are doing: promoting their stuff

  24. Ellen Odza
    September 13, 2012 at 5:34 pm

    Interesting view - but really, $15 is not that much and I personally would rather have a legit copy if I'm going to upgrade.

  25. Piet Djajadi
    September 13, 2012 at 5:00 pm

    I heard that we should wait a little longer for windows 8 to mature

  26. Tareq
    September 13, 2012 at 8:46 am

    I just have 1 thing to say , apps will only be from microsoft's store ? nope just like apple's Idevice's got jailbroken and everything is free via cydia/installous someone wil crack Windows 8 and there will be a free download section for us pirates :D nothing is unhackable nothing,,,

  27. Raghu Chinnannan
    September 13, 2012 at 7:07 am

    Yes u r right

  28. Alan
    September 12, 2012 at 11:28 pm

    Very insightful article, I agree completely. I especially liked your idea about the rebate for the store. I think it would be a good way to get around the possible stigma of making the OS free. Because just like you said, I think it would give you the "what's wrong with it that they have to give it away?" feeling. I think people still have that idea about Linux to some degree also.

  29. Leslie Newhall
    September 12, 2012 at 11:22 am

    Question: Is the upgrade only for Windows 7 computers?

  30. Mani Ahmed
    September 12, 2012 at 8:28 am

    I am in total agreement with the plan for windows 8 as well however i still think that they should as well have a skin as per old windows XP style so that the novice users should know what goes and presses where rather then worrying about it before the purchase!

  31. Maxi3w
    September 12, 2012 at 8:10 am

    I can see the desperation. I don't even think I would want W8 running alongside W7 even if it was totally free. Linux I do have but so far W8 is doing very little for my purchasing it decision. Time will tell whether it is a success. Until a good year or so I don't think I will be going anywhere near it free or otherwise.

  32. Fran Orli
    September 12, 2012 at 1:46 am

    win 8 is total failure. not good for corporate with licenses on other apps. software incompatibilities. so much specification changes and definitely will have compatibility issues with inhouse software. very bad. very very bad.

  33. Fran Orli
    September 12, 2012 at 1:46 am

    win 8 is total failure. not good for corporate with licenses on other apps. software incompatibilities. so much specification changes and definitely will have compatibility issues with inhouse software. very bad. very very bad.

  34. Avish Kansakar
    September 12, 2012 at 1:04 am

    im really looking forward to windows 8.

  35. Diego Martinez
    September 11, 2012 at 7:09 pm

    I basically have the Beta version which is free...

  36. Jeff
    September 11, 2012 at 3:34 pm

    I read that Microsoft is able to remove or disable apps that you buy from the Windows 8 store.
    So if you steal Windows 8 and then buy apps they could tell you to pay for Windows 8 or lose all the apps you have paid for.
    From XP on, you have needed to authenticate your Windows to get updates and extras.

  37. Keith D. Swartz
    September 11, 2012 at 4:38 am

    Very thought provoking article. I have to admit, Windows 8 is NOT that appealing to me because of all its NEWNESS. Steal Windows 8: NO! Buy Windows 8: NO! Buy a later version (8.1, 2 or 3): MAYBE! Let's wait and see how the early risk takers turn out!

  38. Ken
    September 11, 2012 at 4:26 am

    I wouldn't install Win 8 if they did give it away. My Win 7 is great and I cannot stand the Metro interface. It looks and feels like a Playskool toy. I keep expecting to a line in corner that says "Recommended for ages 3-5"

  39. Darren Reynolds
    September 10, 2012 at 7:32 pm

    ive just got win 7, i wouldnt mind trying 8 on a windows virtual pc first for a while to see how it pans out.

  40. guy
    September 10, 2012 at 10:59 am

    I wouldnt even steal windows 8. its a ridiculous platform. Truly terrible thinking behind the design

  41. test1
    September 10, 2012 at 7:45 am

    Windows 8 isnt worth pirating. Its not even worth my time.

  42. Joel Lee
    September 10, 2012 at 5:21 am

    I'll gladly use Windows 8 if it handles any program that can run on Windows 7--whether those programs are video games, productivity suites, text editors, and whatnot.

    Like the article says, $15 is the cheapest I've ever seen Windows and I'm probably going to shell it out instead of pirate it. It's just easier and more convenient to have a genuinely valid operating system.

    • Scott Knoch
      September 13, 2012 at 5:29 pm

      Pirated versions are too much work. Even at $70 as an upgrade it's worth buying if your going to switch OS

  43. Deborah
    September 10, 2012 at 4:13 am

    I don't understand why Microsoft doesn't just post Windows 8 as an update if you have Windows 7.

    • John K.
      October 7, 2012 at 7:29 am

      Because Microsoft is insanely greedy. The entire idea that "pirating is 'stealing'" is absurd in such a case. Microsoft has been paid thousands of times over for the actual work put into their OS releases.

      And besides, Windows 8 is a DOWNGRADE from Windows 7.

  44. Chris Hoffman
    September 10, 2012 at 4:00 am

    I don't know -- you'd have to be a bit crazy to give Microsoft your credit card and buy apps on a pirated Windows 8. They could link that to you.

    (This comment doesn't endorse pirating Windows 8!)

    • muotechguy
      September 11, 2012 at 1:44 pm

      You're right. Best to just pirate the apps too ;P

  45. Achraf52
    September 10, 2012 at 2:53 am

    I think developing countries should feel ok now after stealing Windows 8 because they can't buy it .

    September 9, 2012 at 6:33 pm

    I loved the interface and the speed of Windows 8. I'm definitely gonna upgrade!

  47. Muhannad Agha
    September 9, 2012 at 7:20 am

    Piracy is bad

  48. nikhil agarwal
    September 9, 2012 at 4:41 am

    Amazon is betting high on the pricing model of app store and keeping the hardware prices low. Let's see where it goes

  49. Benjamin Glass
    September 9, 2012 at 2:13 am

    I agree-Windows 8 for free would have been awesome! As it is, I think I'll stay with my current Windows 7 install.

  50. Tom Epperson
    September 9, 2012 at 2:05 am

    If only Linux could get more momentum in the mainstream maybe we would see Microsoft change their business plan. I get tired of the constant Windows updates to "fix" security holes and I still run XP. How can we expect anything different with the new stuff they send out?

  51. Richard Steven Hack
    September 9, 2012 at 1:10 am

    A case can be made - and has been by a number of very smart and historically knowledgeable people - that "intellectual property IS theft". In any event, file copying is NOT "stealing", by ANY definition of the word "stealing". It may be illegal, but that just makes it dangerous to do, not necessarily "wrong".

    "Intellectual property" is also an oxymoron. It is a legal fiction intended to impose unilateral contract restrictions on property ownership, i.e., it is a coercive imposition on human freedom, for the benefit of a few against the advancement of society as a whole.

    In my case, I use Linux which has proven that you don't need intellectual property to produce a competent piece of software that can run millions of computers just as well as Microsoft's product - and indeed, better (more reliably and more securely - and on more hardware; does Kindle Fire run Windows?) in many scenarios.

    I only use Windows in my tech support business and only fire it up in a virtual machine when necessary (which is pretty rare, actually.) So I don't see myself buying it for $199. I might shell out the $15...which is about what it's worth.

    The OS is now the most expensive part of a new computer and Microsoft is one of the richest companies on earth. That's just ridiculous. And it's only so because corporations don't understand the productivity LOSS and poor ROI that Microsoft and other proprietary software gives them compared to cooperating in the development of open source software. In short, unimaginative corporate management is the sole reason Windows is the market leader.

    In any event, it's all irrelevant. Like all other forms of "piracy", it will be trivially easy to crack any protection Microsoft places on Windows 8. In fact, Windows 7 was easier to use for free than Windows XP, and I expect 8 to be even easier. Go to the MyDigitalLife Web site forums and you'll find how easy this sort of thing is.

  52. Jordyn Bushaw
    September 8, 2012 at 11:17 pm

    Stealing is bad, especially when you steal Microsoft software, they fine you $20,000.

  53. John@EconEngineer
    September 8, 2012 at 6:25 pm

    I don't mind people actively stating that they are not encouraging anyone to do anything illegal but it is discouraging when they then equate illegal with immoral and don't give voice to the fact that there is a huge debate over whether that action is immoral, or amoral. You say "[t]here are no two ways about it", and yet there is a huge amount of people on this planet who view it differently, and so their are two ways about it.

    Please consider either keeping to the tech side and discouraging illegal activities. Or if you do make a moral pronouncement - particularly ones that are currently enjoying a vigorous debate world-wide - at least state that your opinion of it is just that, an opinion and not a "no way ways about it" affirmative statement. That being said, I am not here to start a debate on IP, but rather just pointing out that the issue is in debate and it shouldn't be ignored.

    • Erez Zukerman
      September 9, 2012 at 1:59 am

      Well, the whole piece is an opinion piece, as is clearly stated on the headline. That said, theft is by definition immoral. The debate going on right now is "what is theft" -- does downloading software/music/movies constitute theft or not? Nobody is debating whether or not stealing is okay -- it's obviously not. The question I've encountered is "what's stealing," and that's a totally different debate.

  54. Chuck Long
    September 8, 2012 at 5:05 pm

    I don't want my OS to look like a phone. I am unconvinced it is any better than 7. I hated the beta release and i had it on for 4 days and took it off. I will stay with my 7. Besides it is time for the flop.

  55. Ben
    September 8, 2012 at 4:42 pm

    Don't why people don't like the new Windows user interface. I personally like it a lot!

  56. IamAshMcLean
    September 8, 2012 at 3:04 pm

    On this economy, $199 for an Operating System is very costly. Microsoft is becoming more avarice. :/

  57. Kp Rao
    September 8, 2012 at 2:52 pm

    that's real

  58. Kao Vang
    September 8, 2012 at 1:21 pm

    Virtualizing the Ent Eval now. The developer preview was a bit on the choppy side.

  59. GrrGrrr
    September 8, 2012 at 12:48 pm

    it is a hard time for MS to have ppl adopt Win8.
    with lot of disadvantages in the new OS, MS is already struggling

    even if someone steals, it would be a hard time to get used to the product. so why waste time.

  60. Terafall
    September 8, 2012 at 10:54 am

    To me,it doesn't matter Windows 8 is cheap or not.It interferes with my productivity and have too many restrictions to me,so I won't be using it even a pirated one.

    If Microsoft keeps ruining their OS in the future,then I should consider Ubuntu or Mac as my primary OS

    • Erez Zukerman
      September 9, 2012 at 1:57 am

      Just out of curiosity, did you try Windows 8?

      • Terafall
        September 10, 2012 at 5:17 am

        I did.
        In fact,I even force myself to adopt it but I can't stop coming back to Windows 7

  61. Miggs15
    September 8, 2012 at 8:54 am

    I wouldn't use proprietary software even if it were given away.

  62. amit gaurav
    September 8, 2012 at 8:24 am

    For all the hard work for new look and feel as well as features, the software should be priced and I believe it is reasonably priced. Yes, for gaining market place and allowing time for user to get comfortable with it, they could have given it free for early users based on the time period and not on number of downloads.

  63. raymond mcnatt
    September 8, 2012 at 7:46 am

    I have 3 computers all on different OS. Looks like I'll have to get another one. But my favorite OS is Ubunta.

  64. Usman Mubashir
    September 8, 2012 at 7:42 am

    I've used the leaked version of 8 ( just for evaluation guys, I've deleted it now) and man it rocks, Unfortunayely, I will be stuck with my 7 for quite a long time unless someone here accepts my offer to exchange my $200+ software exchanged for points here with a windows 8 PRO. MUO guys, can you help me? I really am a 8 Fan.

    • Erez Zukerman
      September 9, 2012 at 1:56 am

      I wish... :\ MS doesn't look like it's thrilled to give us extra copies of Win 8 licenses to give away. :)

    • muotechguy
      September 11, 2012 at 1:42 pm

      It rocked so much that you uninstalled it. Riiiiiiiight.

      • Usman Mubashir
        September 13, 2012 at 4:31 pm

        Actually, to tell the truth, I uninstalled it 'cause I'm leaving the PC to my parents. And they are comfortable with 7, if you know what I mean.

  65. Adjei Kofi
    September 8, 2012 at 7:25 am

    There is Microsoft again, always playing smart.

    • Ahmed Khalil
      September 10, 2012 at 5:00 am

      I hope MS play smart this time because if the fail this time it will be the end

      • Adjei Kofi
        September 10, 2012 at 5:57 pm

        lol. yeah that's true.

  66. Rishabh Arora
    September 8, 2012 at 5:40 am

    Let's c if it really gets picked up. It will be hard for that to happen, though.

  67. Va Du
    September 8, 2012 at 4:48 am

    Has piracy of Windows really been Microsoft's main problem all these years. For the average everyday user, Windows has always been free or for the most part and pre-installed in their new non apple computer. Their problem should be mainly trying to be as user friendly as possible so they retain their customers. They should make upgrading easy to do and easy on my wallet, I should get credit for pretty much using every Windows since the days of DOS.

    • Carls
      September 8, 2012 at 4:19 pm


      I'm a bit older than ... most here and remember when Windows 3 put CP/M out of business by giving away copies of Windows. CP/M screamed, but didn't understand the importance of market share for an operating system... end of story.

      Some thing happened with IBM tried to compete with MSoft. The price suddenly dropped for Windows.

      At that time, Apple was giving away computers to schools. That was enjoined (at least in some states), so maybe the market share argument applies to hardware too.

      • Erez Zukerman
        September 9, 2012 at 1:56 am

        That's definitely an interesting bit of history here. It's hard to imagine MS giving Windows away for free these days.

    • Linux Fanboy
      October 23, 2012 at 5:55 am

      Windows DOES NOT COME FREE with your computer.
      There is a nearly non-refundable $70 'fee' added to the price of every windows machine .

      You can get your money back thru your point of sale store, but most just deny that
      you are paying for windows to avoid the hassle.

  68. Rajaa Chowdhury
    September 8, 2012 at 3:44 am

    I really like this suggestion : Buy Windows 8 for $30, get $30 in Store credit. Everybody wins: You get a brand-new OS practically for free, and MS sees adoption of its new Store, and gets your first few purchases.

    This is a logical way of getting new users and popularising the OS and the Windows 8 Store. Also, not only with new purchase of laptop, the $15 upgrade offer should be open to old computer users too.

  69. Deana Conway
    September 8, 2012 at 3:01 am

    Whats Windows 8 going to do about all of us novices with all it's changes?

  70. Deana Conway
    September 8, 2012 at 2:56 am

    Whats windows 8 going to do to all of us novices with all it changes from what we are used to?

  71. Samit Tandukar
    September 8, 2012 at 2:51 am

    i have no issue with new interface.......i would definitely upgrade to windows 8......

    • Erez Zukerman
      September 9, 2012 at 1:55 am

      Will you go the $15 upgrade route?

      • Seriouz
        February 12, 2013 at 6:01 pm

        these upgrades are only good until your PC blows up and you need to reinstall... good luck with that.

  72. Meena Bassem
    September 8, 2012 at 2:44 am

    well, for a citizen with no credit card or willing to pay for software, it's enough to pay for hardware and get all the software from the internet for free. i have a nokia and i never paid for a software from the store. even if it's not that expensive and i can pay for it easily. i either search for a way to download it from the internet or give it up.

      September 8, 2012 at 1:32 pm

      Pirating is illegal ive tracked you down and will fine you soon.

      • Meena Bassem
        September 8, 2012 at 1:48 pm

        seriously, is this a joke? those laws don't apply in my country. most versions of windows in any office are cracked. you gotta be kidding me :)

        • Asif Mistry
          September 8, 2012 at 5:02 pm

          Which Country do you live in?

        • Meena Bassem x
          September 11, 2012 at 8:32 pm


        • Arthur Minute
          September 8, 2012 at 5:12 pm

          It's very sad that you have to ask whether it's a joke. I mean that most sincerely.

    • Ahmed Khalil
      September 9, 2012 at 4:59 am

      If you start to bay for what you use you will feel the different between illigal and ligal
      and you find more usability of what you have comparing to collecting things and not use

  73. Sebastian Hadinata
    September 8, 2012 at 2:41 am

    Thumbs up for free version of Windows 8 :D

  74. Ahmed Khalil
    September 8, 2012 at 2:13 am

    Microsoft usually sell their operating systems in unreasonable rates, but this time it use the correct pricing policy.

  75. Barbara Salvini
    September 8, 2012 at 1:49 am

    Will there be a public outcry for change,,, a solutionsso to speak???

    • Erez Zukerman
      September 9, 2012 at 1:54 am

      Honestly, I don't think so.

      • Barbara Salvini
        September 9, 2012 at 8:52 am

        Well shame on the consumer then,,, Microsoft will do what the consumer wants. The company lost the clout/power it once had, and if we speak up there will be change. They are taking the position that I steal, and I for one am insulted by their implication.and that is why I am speaking/crying out!!!! I have taken measures to inform them of such. If those that don't steal informed Microsoft of how they feel ,,,then that gives the consumer the power to initiate change.

        • tvx
          November 1, 2012 at 10:47 pm

          No it won't. Nothing is going to change Microsoft's mind until what you do with your money changes. As long as you hand Microsoft your money (or until the revenue stream stops) you can bla bla bla all you want and all you will receive is an Obama-signature "we feel your pain". In short, stop buying or shut up.

  76. Barbara Salvini
    September 8, 2012 at 1:35 am

    The question remains the same,,,it is a catch 22 for me. Shame on Microsoft for doing this to the consumer, shame.

  77. Barbara Salvini
    September 8, 2012 at 1:32 am

    To steal or not to steal,,,that is the question!!!

    • Erez Zukerman
      September 9, 2012 at 1:54 am

      Not really, imho. I really do think stealing is not the right thing to do here (or ever, in fact). I am just frustrated when it seems like companies say one thing but mean another.

    • FM
      September 13, 2012 at 10:31 am

      Actually, I was thinking about this stealing idea. While I give no credence to the idea of intellectual property, that isn't what I'm going after with this line of thought. I'm talking about actual shoplifting, and I got the idea because I read the EULA's every time.

      The EULA's for Microsoft software state that you are purchasing a license to use the software, you are not purchasing the software itself. That said, it would probably confuse the sales clerk if you told them you wanted you wanted to check out, but not purchase the software you have selected from the shelf. You don't even get permanent, irrevocable rights to own the media (though it is unlikely MS would ever recall media).

      Those bold enough to shoplift probably care little for EULA's, but if you do not accept the EULA in it's entirety, then no covenant, and technically, no ownership exists. Theft comes from the assertion of ownership of an item that you do not own. Since the only part of software that can be owned, and only with severe limitations, is license to use, what exactly is it your are "stealing" if you were to take a copy from a store? Nothing, because you don't own anything but a license, and you only own the license if you agree to the entirety of the terms specified. You don't agree, thus you have nothing.

      I really should have gone into criminal law instead of civil. ;)

  78. Boyd Yocum
    September 8, 2012 at 12:39 am

    I have played around with windows 8 in my school, I'm actually not very impressed with it. & will be with me for a while till MS churns out windows 9 or something to that effect. I have noticed that all Microsofts even number releases are crap, so I wait till the next odd which I am sure will be the best thing yet,

    • Boyd Yocum
      September 8, 2012 at 12:48 am

      I ment 7 not & sorry

    • Ahmed Khalil
      September 8, 2012 at 7:50 pm

      i still have vista, i do not like but i will not bay for win7

      • James Graham
        September 9, 2012 at 12:19 am

        I was like that I wonder why I took so long to switch.

        • Ahmed Khalil
          September 9, 2012 at 4:53 am

          if you mean switch to win 7 or 8, i am not with you but if you mean MAC OSX or even linux, the answer is yes

          iam thinking know of this step

        • Mo3tasm
          October 25, 2012 at 8:56 pm

          if you are a power user you`ll need them all...

      • Tom Sobieski
        September 13, 2012 at 8:11 am

        Sorry, but Vista does suck.

  79. Laga Mahesa
    September 8, 2012 at 12:25 am

    The big boys have always ENJOYED high piracy rates. Most of their money comes from corporate licensing anyway and piracy only helps the product achieve high usage ratios.

    • Erez Zukerman
      September 9, 2012 at 1:53 am

      That may be so; I only wish that in this case, they would go ahead and acknowledge it openly. There are plenty of apps that are free for personal use -- I don't see why MS can't make Windows free for personal use as well.

  80. Saif
    September 8, 2012 at 12:04 am

    Those who know how to steal Windows 8 will find a way to side load apps on it.

    Apple should give you away their phones and computers too because they too make money by selling you apps.

    Genius :-)

    • Frederick Doe
      September 8, 2012 at 1:18 am

      Actually, Apple does something very similar. They don't give the hardware away for free, but iOS updates are free, and OSX updates are very cheap.

      • Saif
        September 8, 2012 at 2:02 am

        Windows phone updates are free too. Windows 8 upgrade is less than $50 this time so they are close. Don't forget that Apple sells you hardware too. Microsoft sells you software and that's how they make money.

        • Rajaa Chowdhury
          September 8, 2012 at 3:54 am

          Very soon it's going to change with the introduction of the Microsoft Surface tablets. :)

        • Erez Zukerman
          September 9, 2012 at 1:52 am

          Actually, that's not entirely accurate: WP8 totally breaks compatibility with previous handsets, so if you have a Lumia 900, you're basically left out in the cold -- you can't even pay for an upgrade (only for a new phone).

        • Prateek Shujanya
          September 10, 2012 at 9:28 pm

          Yeah that actually feels really bad. I sold my Lumia 800 and got myself a Sony Xperia instead. The touchscreen is not as good as it was on the Lumia but then it does everything that Lumia used to and then some more, not to mention the plethora of apps you have access to with android.

      • Tim Cook
        September 11, 2012 at 5:17 am

        Apple updates are free because they suck

        • muotechguy
          September 11, 2012 at 1:39 pm

          Android updates are free because... wait, wait, you mostly don't get android updates until a year later, if at all, depending on the alignment of the stars and the mood of the handset maker.

        • P3Droid
          November 28, 2012 at 8:58 pm

          Wow your and idiot I build me own source code and load it up on my device lazy ass..

        • Chetan
          December 13, 2012 at 11:36 am

          Wow... you're using an interesting name over there.. :p

    • Tom Sobieski
      September 13, 2012 at 8:10 am

      "Should" is different than "could"

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