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Love is a wonderful thing. At least it is when it’s mutual, deserved, and both given and received in equal measure. None of which is really true when we as humans express our love for a particular gadget or service, or the company responsible. Still, you can’t help how you feel.

The Return Of Google Glass

To answer this week’s question please scroll down the page until you see the Poll staring back at you. But first, we need to look at the results from last week, when we asked, “If You Were Google, What Would You Do With Google Glass?

Out of a total of 208 votes, 28.4% chose Rework it based on user feedback, 26% chose Lower the price considerably, 21.6% chose Abandon the project altogether, 11.5% chose Focus on perfecting Android Wear, 9.6% chose Go back to the drawing board, and 2.9% chose What is Google Glass?

Based on these results, it’s clear that if Google is determined to persevere with Google Glass Google Glass Goes On Hiatus, Legally Share Movies Via Wavelength [Tech News Digest] Google Glass Goes On Hiatus, Legally Share Movies Via Wavelength [Tech News Digest] Google Glass is dead, Wavelength offers free movies, KeySweeper spies on keyboards, using Facebook at Work, YouTube interviews Obama, and an iPhone 6 doesn't get lost in space. Read More , it needs to both make some significant design changes and lower the price of the hardware by quite a margin. Otherwise, average consumers (especially MakeUseOf readers) simply won’t be interested.

A significant minority think Google should give up on Glass altogether, which may well be a possibility at this stage. I personally don’t expect Google Glass Google Glass Review and Giveaway Google Glass Review and Giveaway We were lucky enough to get a pair of Google Glass to review, and we're giving it away! Read More to reappear for quite some time, and even then it’s likely to be in a very different form than we have seen previously. What form that will be is anyone’s guess.



Comment Of The Week

We received some great comments, including those from Deere, Eric, and Xoandre. Comment Of The Week goes to Hildy J, who earns our admiration and affection for this comment If You Were Google, What Would You Do With Google Glass? [MakeUseOf Poll] If You Were Google, What Would You Do With Google Glass? [MakeUseOf Poll] Google is shuttering the Explorer program, taking control of the project away from Google X, and deciding which direction to take Google Glass from here. Perhaps you have the answer. Read More :

First, it needs to be less clunky. I’d consider linking a Glass display and earbuds, via a wire, to a box with a CPU, battery, WiFi, Bluetooth, and 4G. Potentially that could be your phone with appropriate hardware/software.

Second, focus a camera model primarily on vertical markets (e.g. equipment maintenance, surgery) with purpose built software.

Third, I’d strip the camera from the consumer model since the masses seem to have a problem with random nerds taking their picture (but not with the constant and pervasive government and private industry surveillance). This would be sold as a portable HUD linked to Navigation, Street View, and Earth, as well as general screen for alerts, texts, email, and browsing.

We chose this comment because it offers Google some solid feedback on what could be done to improve Google Glass. It’s common sense advice too, particularly with regard to the camera on the consumer version 10 Of The Best Google Glass Videos Shot So Far 10 Of The Best Google Glass Videos Shot So Far Google Glass may or may not change the world. It's really too early to tell. However, Google Glass is certainly an innovative new product with the capacity to change our idea of mobile devices. It's... Read More , which, as Hildy J rightly points out, was the cause of much controversy.

All You Need Is Love

Microsoft boss Satya Nadella recently expressed his desire for people to love Microsoft and the products it puts out Microsoft Wants To Be Loved, Kim Dotcom Launches MegaChat [Tech News Digest] Microsoft Wants To Be Loved, Kim Dotcom Launches MegaChat [Tech News Digest] Microsoft needs some loving, Kim Dotcom launches MegaChat, Apple Watches your battery die, Ello adds media embeds, Amazon becomes Transparent, and old people play GTA V. Read More . He was talking with particular regard for Windows 10 Microsoft Shows Off Windows 10, HoloLens, Cortana On PC & More... [Tech News Digest] Microsoft Shows Off Windows 10, HoloLens, Cortana On PC & More... [Tech News Digest] Microsoft reveals the future, with Windows 10, HoloLens, Cortana, and Spartan, BlackBerry wants app neutrality, Twitter launches While You Were Away, The Elder Scrolls Online is set free, and LittleBigPlanet does Game Of Thrones. Read More , Microsoft’s latest operating system which is due to be released before the end of 2015.

This raises some interesting questions. Is love a suitable emotion to have towards a technology company or should unmitigated adoration be reserved for living beings? If it is OK to love a technology company as so many fanboys and fangirls do, which company is most deserving?

We realized the best way of finding out the answers to these questions and more is to conduct a Poll. So we have done just that…

Please vote in the Poll above, and then explain in the comments section below why you voted that way.

If you voted for a particular company, thereby publicly declaring your love for that company, explain why they have a place in your heart. If you voted for love being an unsuitable emotion to assign to a technology company explain your reasons for thinking so. Essentially, whichever way you voted, please be sure to add some context to the simple tick you applied to the Poll.

The best Comment Of The Week will win our everlasting admiration and affection. Well, at least until we meet back here again this time next week.

Image Credit: Emma Buckley via Flickr

  1. Callum
    January 26, 2015 at 4:17 pm

    I'm not sure. I try not to have favourites. But what I know for sure is my two least favourite companies - it's a tie between Apple and Comcast.

    Comcast - Evil, capitalist companies trying to sneak things through Congress to get them more money.

    Apple - Restrictive company, with far too much hype for comparatively bad products.

  2. Jeri Atkin
    January 26, 2015 at 1:44 pm

    I fell in love with Microsoft as soon as I had read enough to vaguely understand the wonderful, marvelous things that would be developed while I was alive. When I think of what is in store for Microsoft in the future I am still very excited that I will get to read and see a small amount of the results of all the research and human minds that go into our fabulous technology. Thank you ever so much.

  3. Saikat
    January 26, 2015 at 7:13 am

    Split between Microsoft and Google. Its difficult to remain agnostic with the products one uses the most. Admittedly, it's a love-hate relationship depending on what's working and what isn't. Earlier, I disliked both for not having a sense of design, but I think it has changed a lot for the better now. Google is the best at what it does at the moment, there is no denying that. And no other company among the giants pushes the envelope for our digital future as it does. Microsoft is running on a treadmill, but I think it can sprint again.

  4. Muhammad Adil
    January 26, 2015 at 5:49 am

    I voted for Microsoft because I became a windows phone user a few months ago and in order to keep up-to-date with information, I follow them closely.I still use some google services.I like to keep an open mind when it comes to tech companies.

  5. A41202813GMAIL
    January 26, 2015 at 5:27 am

    I Use Lots Of "Free" GOOGLE Services.

    "Project Zero" Will Put Every Single Top Tech Company Against All Others, No Exceptions, Whatsoever.

    Advantage Costumer, Period - I Love It.


  6. likefunbutnot
    January 25, 2015 at 6:22 pm

    I voted for Mozilla. Mozilla is a testament to the open Internet, something that no one else is really supporting these days. Supporting the things that Mozilla wants to do really means being able to build an internet that will function without Microsoft, Google, Facebook and/or Apple, which is as it should be.
    I didn't like its choice of CEO in 2014, but I suspect there aren't many CEOs whom I would like.

    Microsoft's business seems to be trying to hammer everything into the shape of a desktop computing platform that it can sell Windows and Office on that platform. Microsoft really doesn't understand the interest of consumer-level computing, mobile devices or entertainment platforms. It just knows business really, really well. It's where IBM was thirty years ago.

    Google, Apple and Facebook all create walled gardens of exclusionary content to no benefit but their own. Samsung wants to be be a lifestyle brand in the mode of Apple and Sony and does indeed make decent, inexpensive hardware. But it has a tin ear building anything (or at least, anything anyone outside of Korea) actually wants and its successes all too often have been due to its willingness to ship dozens or hundreds of products so that a few can find some success.

    I do like Amazon. I like what Amazon offers, my Amazon tablet, my prime membership and its ability to be my one stop shop for almost everything that involves shopping. I like that it plays well with others and works with everything. It's the way a digital services company should be. But I don't love it because to my mind, it's just doing the thing that everyone who wants to sell products should be doing.

    Sony is so far off the tech radar at this point that I can't believe it's being discussed in this context ("Guys! We still make a game box! And TVs? You guys like TVs, right?"). Its decline suggests the course I suspect Apple and Facebook will ultimately follow.

  7. Hildy J
    January 25, 2015 at 6:01 pm

    I voted for MS with Google a close second. If IBM had been on the list, I'd have voted for them but their tech is not really of the MakeUseOf variety. All three companies are incredibly innovative, from the number of patents (patenting rounded rectangles doesn't count) to the variety of products. But MS has the edge over Google because of stability amid innovation.

    As an example, MS just ended support for XP, an OS introduced in 2001, the same year Apple introduced the original iPod. In 2001, Android didn't exist, iOS didn't exist, Ubuntu didn't exist, and the first version of OSX was just released.

    That, my short attention span millennials, is stability.

  8. EgoAnt
    January 25, 2015 at 5:12 pm

    For me it is almost a tie between Google and Microsoft. Microsoft currently has the lead, though, because of their BizSpark program.

    I'm trying to build my business, and having Microsoft offer free software, Azure server space and other tools is amazing. I also love that they are in a position (like Google) where they are under a bit of pressure in the market so they are willing to take chances and fail. Kinect is one example, sure it hasn't been the biggest hit with gamers, but it's still incredibly useful on its own.

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