US-based department store chain Target launched the beta version of their competitor service to Vudu, Netflix, and iTunes on Friday. Dubbed Target Ticket, the service offers users access to some 15,000 instantly-accessible titles.
Target Ticket allows users to both purchase and “rent” digital content that they can play back on their smartphones, tablets, TVs, Blu-ray players, and game consoles. Established networks like ABC, AMC, CBS, CW, Fox, FX, HBO, The WB, NBC, Showtime, Starz, and USA are already offering content for the service.
Another strong point of the service is that it will allow users to access content before DVD release. For instance, Star Trek: Into Darkness is slated to be available in the near future along with many other titles.
Movies can be purchased between $12 and $15, while rentals are around $4. Most TV episodes are around $3, and seasons can be purchased for about $35. With that said, unlike iTunes, users must wait until an entire season has had its first broadcast run before it can be purchased.
Generally speaking, users must download content to their devices for viewing. However, users of mobile Apple devices must first download content to a computer and then sync their device with this computer in order to view this content.
Individuals who rent items will have 30 days to view the content, but once a program or movie has been started, the user must finish it within 48 hours.
As of now, the service is only available to employees and customers who are part of the store’s REDCard program.
What do you think of Target Ticket? Do you think it will ever become more of an international service? Do you think it has a chance against its competitors?