Over the last few years, I’ve dedicated countless hours of effort developing my own blog. For any of you that have a blog, you know that as it grows, each stage of evolution involves learning what tools are available out there, and what would work best for your site.
For me, it really started when I wanted to develop more interaction with readers. To do that, I included new Google Plus, Facebook and RSS feed buttons at the top of every post page. A little later, I also included the awesome Facebook “likes” badge that shows the growing number of people that liked your blog on Facebook.
Other stages of development for a growing blog also include things like adding new advertisers beyond just Google Ads, incorporating useful analytics to show reader behavior, and also tweaking the theme to include special information in every post footer or header.
However, I think the most important stage of development for any blog is the moment that you first launch your newsletter. While doing so was something that I had really feared for a long time – I figured it was far too complicated and expensive – I am happy to report that establishing a newsletter and growing the list fast isn’t difficult, especially if you promote it using an effective pop-up subscription tool like Pippity.
This week, we’ll be giving away 25 Pippity licenses, a premium WordPress pop-up plugin (that doesn’t frustrate) worth $49. Find out what Pippity can do for you and how you can win one.
Pippity is for Customized Pop-Up Forms
I should set the record straight right off the bat. Pippity isn’t just for newsletter subscriptions. It’s actually an effective tool to create customized pop-up windows on your site that behave exactly in the way that you tell it to.
The first reaction for a lot of people when they hear the phrase “pop-ups” is, “Oh, I don’t want to do that to my readers.”
Well, if you actually look at some of your favorite sites, you might realize that they use pop-up forms, but they do so in a way that is unobtrusive and useful. That is what Pippity is all about.
After purchasing a licence from Pippity, installing the plugin is as simple as downloading the ZIP file from the site, and then going into your plugin folder in WordPress and clicking on “Add New”.
Click on the “Upload” option, and then click “Choose File” and browse to the ZIP file that you just downloaded from the Pippity site. When you click on “Install Now”, WordPress uploads, unpacks and sets up the plugin for you – it’s as easy as that.
Once it’s downloaded and activated, you’ll see the Pippity link appear under “Appearance” in your WordPress navigation menu.
When you first click on the Pippity menu item, you’ll need to enter in the key that was sent to you when you purchased the software. Once that’s finished, the left Pippity menu includes the tools to create and manage your pop-ups. To start a new one, just click “Create Popup”.
In the window to the right, you’ll see a left navigation bar appear, and to the right you’ll see a preview window where you see a sample pop-up display, showing you how the pop-up will appear on your site.
Hover over each theme to see an example of how it looks. When you find the one that you like, just click on “Save & Continue”. The next step is customizing the pop-up further. Pippity gives you the ability to really alter everything about the pop-up, including the coloring, font sizes and colors, and more. Just go from top to bottom and make sure all of the style settings are set to your liking.
Once you’ve got the design down, the next step is to actually create the content that will appear on your pop-up. This doesn’t take very long at all. Just create the header and main text. For bullets, just use “*” to mark each item, and it’ll appear with the bullet graphic you defined in the previous style settings.
Click “Save & Continue” again, and the next step will be to define the behavior of your pop-up. I can’t stress enough how important this step is. This will make the difference between a really annoying popup, and one that readers will actually find useful and welcome. You can configure the popup to only occur on posts and not pages, make it wait a specific delay before popping up, and only popping up when the reader reaches the end of an article.
You can even set it up so that a reader doesn’t even get the pop-up unless they’ve visited the page a few times, and not just throwing pop-ups at every reader that visits the page. You can also make sure readers aren’t constantly getting popups by putting a delay in days before the popup happens again.
In addition to only showing the popups on posts rather than pages, you can also configure the plugin to only show pop-ups to people that aren’t logged into your blog. This prevents readers that are already signed up with your site from getting popups asking them to register.
Finally, once you’re done creating your popup – and if it is for a newsletter subscription – you will have the option in the next step to integrate the pop-up with the subscription script for many of the major newsletter management services out there. Here at MUO, we’ve covered ones like Madmimi and MailChimp, both of which can be integrated with Pippity by simply pasting the Newsletter subscription HTML form into the box in the Pippity Popup Creation form.
I have to admit, I was a little bit skeptical that such a quick setup could result in a quality popup that would interest people into signing up for the monthly newsletter that I’ll be offering. I was also skeptical that the pop-up behavior would really follow the rules that I set up in the popup creation tool.
I clicked on a post in my site, and then waited 60 seconds – the time that I’d set before an popup should appear to readers first arriving to the post. Sure enough, after a minute, the pop-up appeared.
I have to admit that I was pleasantly surprised at how easy it was, and how professional the popups look. They are not at all annoying – they just offer a very fast sign-up form that readers can use to subscribe to your newsletter. It’s actually a way to offer your readers a fast, convenient method they can use to subscribe.
I haven’t quite been running Pippity long enough to say whether it has resulted in a huge influx of subscribers, but I can say that I’m already using the Pippity analytics to watch how many impressions of the popup take place every day. So monitoring the conversion rate using those tools is a great way to gauge whether or not the design or text on your popup works. By playing around and tweaking things, you’ll be able to increase your conversion rates easily.
Give Pippity a try and let us know what you think of how it looks on your WordPress site, and how well it performs in getting you subscribers. Share your experiences in the comments section below!
Good news for webmasters! We’ve got 25 licenses for Pippity to offer this week. Here’s how you can win one.
How do I win a copy?
It’s simple, just follow the instructions.
Step 1: Fill in the giveaway form
Please fill in the form with your real name and email address so that we can get in touch if you are chosen as a winner. Click here if you can’t view the form.
The giveaway code required to activate the form is available from our Facebook page.
Step 2: Share!
You’re almost done. Now, all that’s left to do is to share the post. There are 2 options to choose from or you can do both!
Like it on Facebook
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This giveaway begins now and ends Friday, March 16th. The winners will be selected at random and informed via email.
Spread the word to your friends and have fun!
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