It was impossible to miss the news. On September 12, Apple hosted its annual iPhone event. The company took the wraps off three new phones -- the most attention-grabbing of which was the iPhone X -- as well as a new smartwatch, a new Apple TV box, and a new mobile operating system.

But forget all that fancy new kit. None of it was even close to being the star of the show. The most impressive technology we saw at the event has hardly made any headlines around the world.

I am talking, of course, about the all-new Steve Jobs Theater. Let's take a closer look.

The Most Advanced Theater in the World

Here are just some of the technological and design feats that have helped make the Steve Jobs Theater one of the most advanced theaters in the world.

No Wires: There are no visible wires -- no speakers, pipes, frames, or indeed anything else to break the flow of the space. Of course, the infrastructure is there; it's just hidden in plain sight. For example, the lighting recesses act as antennas for internal communications systems. The joints between the roof panels house the sprinkler systems and data cables. And the speakers? They are literally part of the roof.

No Supports: A lack of wires falls into the "impressive tech" category. The lack of supports falls under "amazing architectural feats." The exterior glass windows entirely support the carbon fiber roof. There are no interior supports anywhere in the construction.

Earthquake Proof: The building can withstand magnitude-eight earthquakes. All the glass panels sit on individual pendulum isolators. In theory, the building shouldn't even move if the ground shakes. In a worst-case scenario, the glass will still be robust enough to support the roof even if every other panel breaks.

Energy Efficient: The building runs on 100 percent renewable energy. It even boasts 17 megawatts of rooftop solar power and thus can lay claim to being one of the largest on-site solar energy installations in the world.

Naturally Ventilating: The building is the world's largest naturally-ventilated building. Despite being in a city where temperatures frequently soar above 90F in the summer and drop to 35F in the winter, it doesn't need any air conditioning or central heating for nine months of the year.

Oh, and the cost of all the design and technology? A mere $14 million. It makes the iPhone X look like a bargain!

Let us know what you think of the theater in the comments below.