If you have easier time remembering someone’s name rather than their phone number, Sprint, a U.S. nationwide phone carrier, is introducing an innovative feature called StarStar Me that allows mobile phone users to use their name or other appellation as their phone number. That’s right, StarStar Me will enable Sprint customers to give out their name, such **SARAH (**72724) or **CHLOE (**24563) rather than the old hard-to-remember 10 digit number method that we’ve used for decades.

StarStar Me will allow Sprint users to choose a name, nickname, or unique word in place of their mobile phone number. Sprint is rolling out this feature first to its own customers, said Kevin McGinnis, vice president-Product and Technology Development. Personalized mobile phone numbers will allow callers to tap the star key twice on the phone’s keypad, followed by the name, nickname, or unique word they choose, using the keypad letters or characters.

Similarly to Apple’s new iOS customs text message response to phone calls, StarStar Me will offer users the ability to respond with a custom text message to callers. Messages can be in the form of website links or the user name of a social media account.

Sprint says that StarStar Me customers can have two StarStar Me numbers per mobile phone number. The service costs $2.99/month per StarStar Me number. Calls can be made to StarStar Me numbers from anywhere within the U.S.—from any Sprint, Verizon, T-Mobile or AT&T mobile phone.

For more information about signing up for StarStar Me, visit www.sprint.starstar.me or call **ME (**63).

Source: TechCrunch