Spotify officially launched its “Discover” feature for iPhone to the public on Tuesday. The feature allows users of the app to view a news feed which offers listening recommendations based on existing listener habits and what’s currently popular on Spotify.
Generally speaking, Discover recommends songs and full playlists based on what users have listened to in the past. The installment has been described as a direct competitor to Apple’s up and coming iTunes Radio, which is set to offer more or less the same features.
Discover is built upon Spotify’s “music graphs” which are designed to individually analyze a user’s listening habits. The graph is a bit more diverse than iTunes Radio in that it is more intricately tailored to the user. Discover will also send users New Releases by artists based on their tastes as well as music that is popular in their area.
The feature was subtly released in beta around April 2013 and was announced in December 2013. It was a rather quiet release, and it was quite small in comparison to Tuesday’s public launch.
Discover is being released just before Apple’s iOS 7 hit its own mobile devices, and this is an obvious attempt to take on Apple Radio before it falls in consumers’ hands. As of right now, Discover is currently only available on iPhone, and users must make the appropriate updates in order to use the new feature.
Will you make use of Spotify’s Discover? Are you leaning towards Apple Radio because of iOS 7′s upcoming release? Let us know your thoughts in the comments.