Websites like ours rely on advertising to pay the bills – but that doesn’t mean you have to like them. TV adverts are particularly relentless, hammering their message deep into our thick consumer skulls by means of repetition and catchy slogans.
Spurred on by the Commercial Cuts subreddit, YouTube’s talented community has decided to have some fun with television advertising with some clever editing. You’ll laugh, you’ll cry, you’ll never look at them the same way again.
Still Want A Halfords Bike?
Halfords are a British retailer who sell car tyres, two-stroke and bicycles; and their 2011 advertising campaign was particularly touching. I’d like to think children still get as excited by the prospect of a new bike as I did when I was a child, but I’m not so sure. Though I appreciate the sentiment, the cut here is a vast improvement over the original.
Folger’s Christmas Tension
I don’t blame you America – this Folgers advert from 2009 has one of the lamest musical slogans of all time, and I’ve only seen it a handful of times. If I saw this every morning I’d probably want to throw hot coffee into my eyes. And ears.
The recut above killed me the first time I saw it, for all its subtlety and wrongness. Bravo.
A McDonald’s Bonding Moment
McDonald’s produce some of the worst adverts. Not only do we have whistling slogans, food that looks like painted plastic and the outward appearance of “healthy” food; they often run multiple campaigns at once. This recut features very smart editing and focuses on subtlety over laugh-out loud. And it’s brilliant.
Wendy’s Defining Moment
This recut takes the idea of making snap decisions about where to eat while driving and runs with it, and while I’m sure Wendy’s won’t be best pleased with the result, the message is a surprisingly valid one. Remember kids: don’t merge without looking, regardless of the fast food chain coming up on your right.
Hell’s Kitchen Ramps Up The Heat
Gordon Ramsay is known for his no-tolerance attitude in the kitchen, but I’m not quite so sure he’s this gung-ho. Much like the Wendy’s advert above, this advert takes a small slice of reality and drops it into the pre-season trailer. It’s brief enough so that you barely notice, but outrageous enough to look out of place even on Hell’s Kitchen.
Take one part air freshener, two part juggalo and one talented video editor and you’ll be left with this rather foul-mouthed advert for Glade Plug-Ins. It must be said that the chroma keying (layering two videos on top of the other) on display here is particularly excellent.
Oreo Should Have Foreseen This
Sometimes the quickest, dirtiest edits are the best – and in this instance, I’d say Oreo deserved it. Much of the time advertisers will leave slightly suggestive elements in their adverts, and regardless of whether this was intentional, the rest of us were crying out for a subtle edit like this.
“Japanese” Furby Commercial
This last video doesn’t quite conform to the usual format (the editing isn’t so subtle, as you’ll see) but it’s still entertainingly demonic. I’m not sure what’s funnier, the incredibly twisted results or the fact that some people on YouTube mistook this for being a real advert. You decide.
More Fun With Adverts
You can hit up the Commercial Cuts subreddit to find even more videos and follow the emerging scene. We’ve also featured similarly hilarious recuts in the past in the form of Jaboody Dubs, which focuses on transforming infomercials with hilarious voice overs.
For another look at advertising, check out these classics from years gone by – they’re not funny, but they are public domain (so you could always make them funny). If you need some tools, check out the top free Mac OS X video editors, these Linux offerings and a selection of web apps that are up to the job.
Feel free to post your thoughts, favourites and even creations in the comments.