5 Tips For Building An Audience For Your Live Streaming Channel
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A little over a year ago, I decided to start live-streaming video gaming content on Twitch (which we already taught you how to set up How To Live Stream Your Gaming Sessions Using Open Broadcaster Software How To Live Stream Your Gaming Sessions Using Open Broadcaster Software Live streams have become all the rage these days in the world of gaming, and with Open Broadcaster Software you can join in with your own streaming sessions for the world to watch. Read More ), and in doing so, discovered a new hobby. I don’t have too many close friends who pay as much attention to the latest releases as I do, so streaming has provided me with an exciting outlet to engage with people who are as passionate about games as I am.

Rob Playing Shadowrun Returns

I didn’t know anyone who streamed, though, so I had to teach myself to be a good host as I went. Like most people, I didn’t find myself speaking in front of an audience regularly before I started my Twitch channel, so I definitely made rookie mistakes in the beginning.

Would you like to start your own stream? Get your hands on one of the streaming software options How to Live Stream Your Gaming Sessions How to Live Stream Your Gaming Sessions As we enter our month of gaming giveaways, it seems only appropriate that we look at the delicate art of live streaming PC and console games. Although it's difficult to understand why anyone would want... Read More James recommended, and read on. You’ll learn all the audience building skills I had to develop through trial and error, and will soon have the perfect channel.

Initiate Conversations With New Arrivals

When you first start streaming, unless you’ve already connected with a social circle that looks forward to your content, you’ll be dependent on the metaphorical walk-in viewers in order to get your first follows. It’s on you to watch your viewer list and engage these people as they enter.

I can almost see the nervous cringes of the more introverted readers, but it really isn’t as tough as it sounds! Remind yourself that they wouldn’t have visited your stream in the first place were they not interested in your subject matter. This means you have a built-in ice breaking conversation topic with your new visitors. Start by asking on-topic questions that need more than a simple yes or no answer. Once the initial shyness is gone, you can follow the conversation’s momentum to whichever subjects come up.

Microphone Show Host

Mention Options For Connecting With You

You can’t be streaming every minute of the day, but if your followers are entertained, it may seem like they develop an insatiable appetite for more of your content. If you have a public way for people to connect with you, you’ll continue to stay on their radar, even when you’re offline.

Twitter is a powerful tool to help you here. I like it because it keeps communication short and pointed, and a tweet doesn’t carry the same expectations for a reply that a long involved message to an inbox might. If you’re concerned that you might annoy your friends with frequent tweets about your hobby, you can always establish a separate account specifically for your stream-related tweets.

Welcome Back Returning Viewers

There’s a certain simple joy in being recognized by someone you like, and if previous viewers are coming back, they’re probably kind of fond of you. It doesn’t take much time or energy to let these returning viewers know that you recognize their screen names when they greet you, and the gesture will go a long way toward building a sense of community.

If you can remember something the viewer told you previously, that’s worth bonus points. When one of my viewers mentioned he was quitting smoking, I made a point of asking him how long he’d been smoke free whenever he came back, and I always congratulated him on his efforts. Little things like that make all the difference.


Adjust How You Divide Your Attention

My most crowded stream to date had nearly four hundred viewers hanging around in the chat. As your stream grows, there will come a point when you just can’t hope to keep up with every question, comment, or greeting that flies by in the chat. That’s okay.

The great part about having a crowded chat is that as your viewers get to know one another, they’ll start talking amongst themselves. This means they’ll be viewing your content, but not demanding any extra effort on your part to feel satisfied. Remind those who do want your attention that there’s a lot going on, and try to cherry-pick common or interesting questions to address. Your regulars might even start to play defense for you if they know the answer to a question you’ve been asked several times.

Solo Live Streaming

Don’t Be Afraid To Break Out The Ban Hammer

It’s no news that there are jerks and trolls on the Internet, and eventually, some of them will find their way into your stream. I’ve even had people come in and claim to have terminal illnesses in hopes of getting to the head of the line for live multiplayer streams. Had I read some good advice on how to see through lies online How To Tell If Someone Is Lying In Email Or Online How To Tell If Someone Is Lying In Email Or Online Emails and online correspondence are great mediums for liars. Namely, they don't have to see the person that they are lying to. Body language doesn't play a factor, and no one can notice the slight... Read More , I might have stopped putting up with that problem viewer sooner.

I first worried that if I didn’t put up with everyone who visited, I’d handicap myself too much in the quest for follows. Now, I have a fun little simile I share with my viewers when I act quickly to ban shenanigans. I remind them that my chat is my bonsai tree, and that in order for it to stay the beautiful, welcoming place that it is, I may need to break out the pruning snips from time to time.

A toxic community will drain you, and make you dread the very hobby you love. You’re under no obligation to let the trolls run amok. Make the chat safe and comfortable to the people who feed your enthusiasm, and they’ll attract more of the same.

Ban Button


I hope I’ve gotten you into the right mindset for hosting a stream of your own. If you’re ready to take the next step, and need a hand with the more technical side of things, check out our complete guide to online broadcasting for detailed help.

Are you already streaming content? Share tips of your own in the comments, or tell me what your favorite streamers do to keep you coming back for more.

Image Credits: Microphone Show Host by David Martyn Hunt, Handshake via Shutterstock, Ban Button via Shutterstock

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  1. Cellhawk
    November 29, 2016 at 10:27 am

    For those who read this article now in '16 like me, the first part about conversation is wrong.
    Never try to call out particular people by their names, they might be lurkers and you might actually drive them away from your channel.
    Try to be more general about initiating conversation and continuing it with someone, who actually replies. Lurkers might actually join eventually.
    Don't force them, though.


  2. Ed
    November 28, 2016 at 11:55 pm

    Hi, nice sharing. I'm intend to have a video ps4 game channel on YouTube, could you advise me on what are the best and cost efficient setup for my broadcast unit. Hope you can help. Thanks in advance.

  3. ZanyJanie
    July 14, 2016 at 8:45 pm

    I wish I would've found this before starting my YouTube channel. I've made all these mistakes and learned it the hard way. LOL Whoopsies!

  4. Kortmar
    May 12, 2016 at 1:55 am

    I would like to set up live-streaming of my dogs and our new puppies - I honestly just don't know where to start. I would like to stream from my kennels and from the puppies - the kennels would likely be a regular on-going feed and the pups would just be when we have them (for several weeks, several times a year).
    I have standard internet and would like advice on the types of wireless camera's I can use (only because they are more convenient - all options appreciated) and service options to support it.
    All advice appreciated.

  5. FiveManDown
    February 17, 2016 at 2:36 pm

    I run follow train tv website and I was wondering if you could review the service if you like it on your blog.

    I designed it to help new streamers get some viewers and followers I launched in February last year and so far I have generated over 17k followers for the people that use it. All legit, no bots or anything nasty like that.

    Any way I am looking to expand it a bit and I could use the help getting it out there I thought maybe you can blog about it if you liked it?


  6. Anonymous
    September 17, 2015 at 1:08 pm

    Ive been streaming for about a month and regarding the actual commentary on your stream first of all MAKE SURE YOUR MICROPHONE IS ON you have no idea how many times I have started a stream and get comments saying I can't hear him

  7. Adam
    March 24, 2015 at 10:00 am

    I've been streaming since October 2014, built up an audience of around 700 followers with regulars that keep coming back. All I can say is, be friendly, love your viewers, don't be an ass. I find that songrequests and gamerequests work quite well too.
    Thanks for the article, it was an interesting read :)

    • Rick
      May 15, 2015 at 1:38 pm

      Thats crazy dude

  8. Angela A
    January 8, 2014 at 7:18 am

    Nice tips - I'm sure a lot of people with interesting content to stream are shy and unsure of what to do. This is a great starter guide. :)