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Snapchat has changed its name to Snap, and announced a brand new product set to revolutionize the way people use the service. Move over Google Glass, Spectacles are where it’s at now.

The company formerly known as Snapchat is now Snap Inc. Snapchat still exists as the same social networking service we all know and love, but the company itself will now be known as Snap Inc.

Snapchat founder and CEO Evan Spiegel announced the name change in a post on Snap News. Spiegel explained that with the company “developing other products” … “we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand”. Hence Snap Inc.

The “other products” Spiegel refers to include Stories, Memories, and Lenses, but it’s the newly announced Spectacles that have ultimately prompted the change…

Spectacles Capable of Shooting Circular Video

Snapchat’s new Spectacles are sunglasses with a tiny video camera built in to them. This wireless camera How to Build a Security Camera Network Out Of Old Smartphones How to Build a Security Camera Network Out Of Old Smartphones These days, building a home surveillance system isn't a huge deal, especially with the right equipment. Wireless IP webcams are ideal of course, but what if you don't want to spend $50 to $200 for... Read More is integrated seamlessly into the rather funky sunglasses, which come in three different colors: black, blue, and red.


Snapchat’s Spectacles are capable of shooting 10-second snippets of video through its 115-degree lens. Spectacles shoot what the company calls circular video; enabling full-screen playback regardless of the device and its orientation. This should cure the symptoms of vertical video syndrome The Scourge Of Vertical Video Syndrome [Weird & Wonderful Web] The Scourge Of Vertical Video Syndrome [Weird & Wonderful Web] Vertical Video Syndrome may just be a catchy name which we can use to classify some videos and the people responsible for them, but the issue is real. Do you suffer from this digital ailment? Read More .

To use Spectacles, you simply click on a button to start recording. All of the video snippets are uploaded wirelessly to Snapchat Memories. Snapchat claims Spectacles are “capable of taking a day’s worth of Snaps on a single charge”.

Snapchat has been working on Spectacles for several years. However, it has taken this long for the company to release the product on an unsuspecting public. And make no mistake about it, while Snapchat stalwarts will lap these up, those caught in their field of vision may not be so enamored by the idea.

Snapchat’s Spectacles will be “available soon” and priced at $130.

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