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You’ve seen the word “LinkedIn”. It might have been on a friend’s Facebook status as they announced a new job, or you might have seen it while reading articles here on MakeUseOf. But what is this social network for professionals actually for?

Could it be that you’re missing out? Is there some small chance that your current aversion to LinkedIn is in detriment to your career?

The bare bones of LinkedIn is that it is a social network that links people by career and industry, rather than by family and friendship. While there may be some overlap (for instance, my oldest school friend is among my LinkedIn contacts, but then again, we work in similar fields) the focus is very different from a social network that you might be more familiar with, such as Facebook.

How I Transitioned From MakeUseOf To Printed Magazines With LinkedIn

LinkedIn has proved particularly useful for me in the past few years. After going freelance full-time in 2010, one of the first things I did was to make time in my schedule to update my LinkedIn profile, with an aim to building a good network of relevant contacts and keeping my resume up-to-date — something that LinkedIn makes extremely easy.

This approach has worked for me in three ways:

First, it helped that I was able to direct people to my LinkedIn page to check my resume. This resulted in at least one role with a technology news and reviews website (not this one, I hasten to add!)

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Second, I was able to build links that enabled me to develop various personal projects of the kind that have a good chance of making money (this is a common approach for many freelancers).

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Third, and most pertinent, my LinkedIn profile helped me get noticed by the publishers of Android Magazine in the UK, earlier this year. As a result of this, I’ve been fortunate enough to contribute to the magazine throughout the year.

I’m not saying that any of these things will happen to you – but for just a few minutes a week you can improve your chances considerably.

Develop And Maintain Your Profile

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Anyone can complete a profile and upload a photo. The beauty of LinkedIn, of course, is that your skills are always developing, which means that you will always have something to update. Your LinkedIn is probably the most important social networking profile you will have, so it is important that you spend time making it irresistible How To Make Your LinkedIn Profile Irresistible How To Make Your LinkedIn Profile Irresistible If social media has turned us into digital narcissists, then we should be building up our resume on LinkedIn all the more as it is a valuable platform for professional networking. Welcome to the digital... Read More . This includes not only your resume but your skills, your recommendations (see below) and your professional headline — a sort of mission statement that briefly summarizes what you do.

It’s Not What You Know, But Who

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You’ve probably heard the saying above, and LinkedIn could be described as the 21st century incarnation of that very phrase. As well as helping you to find a job in the traditional way, LinkedIn can be used to almost walk into a new role — assuming you have the right people in your circles. Even if you don’t, the website lists current jobs that are relevant to your skills, something you can add to your profile along with your resume to make the site relevant to you. Our list of 8 LinkedIn hacks you should use to further your career 8 LinkedIn Hacks You Should Use To Further Your Career 8 LinkedIn Hacks You Should Use To Further Your Career If you're a jobseeker or just keen to move up in the world, you've probably set up a LinkedIn profile and started building a network there. You may have put a little thought into your... Read More explains how networking can help you.

Companies Use LinkedIn Too

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Companies of all sizes have LinkedIn pages, a useful presence that enables you to spend some time researching a potential position. It’s 2013 — there’s no way anyone should be going for a job interview without knowing something about the business they’re hoping to join How To Use LinkedIn To Research Your Next Job How To Use LinkedIn To Research Your Next Job Read More ! Similarly, you can research personnel at potential employers, useful for checking if there is anyone whose work you know of or have already worked with.

Get The Latest News That Matters

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LinkedIn is actually a really interesting place to be a part of. While other social networks become littered with memes and cat pictures, LinkedIn continues on the whole to be a model of professionalism, with a news feed in which you can share relevant updates and see what your contacts have been up to. Better still, you can also send your own news updates onto LinkedIn, either in your browser or through mobile apps.

Recommendations & Endorsements

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There’s also the recommendations system, in which you can give references to your contacts. A more compact version is the endorsements tool, where you can confirm whether a particular member of your network is skilled as described. Recommendations and endorsements are both two-way, and using them usually results in those you have supported returning the compliment.

Once recommendations and endorsements have been left for you, you can choose to add them to your profile, a great way of underlining your skills and the size and expertise of your network.

Reach Out And Collaborate

LinkedIn offers a useful messaging service that you can use to communicate with people in your network. You can, of course, find people who aren’t currently connected to you and bring them into your network (LinkedIn has many great tools for bringing people you already know into your network Stay Connected Smartly: Use LinkedIn Contacts For Better Relationship Management Stay Connected Smartly: Use LinkedIn Contacts For Better Relationship Management Being at the right place at the right time is often squarely tied to luck. While it's true that you can't be everywhere, it is also true that nurturing your professional relationships could help you... Read More ), but perhaps most useful of all is the groups facility. Here, like-minded professionals can talk about their projects, find others to collaborate with and generally talk shop.

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Also, be aware that people can view your profile — and even with a basic free account you can see who some of these are. Could you be on the verge of being headhunted?

Looking For Work? Use LinkedIn!

You can find a new job, switch careers and meet people to collaborate with on LinkedIn. The service provides a public profile that can be shared in emails inquiring about jobs, added to your email signature and even to your business card.

In many ways, LinkedIn is the most powerful tool in your arsenal when looking for a job. Although it isn’t ideal for all industries, it certainly covers the bases in the vast majority of them.

The beauty of this service, however, is that it can be used for much more than just finding work. Like a conference or a seminar, the communication options on offer will help you to network, impress people and be kept in mind for future opportunities.

How do you use LinkedIn? Share some experiences below.

Image Credit: Nan Palmero

  1. Maureen Smurcanich
    October 15, 2013 at 10:58 pm

    I've held a LinkedIn page for over five years. It is very well composed and updated often. It has hundreds of contacts and a dozen or so very well written referrals. I am yet to get one position from LinkedIn. Recommendations and Endorsements is a joke. There is no certification to it. These names pop up in your window and you can click on a "specialty," any specialty or even create one for someone. My opinion is that LinkedIn is little more than a Lonely Hearts Club for out of work people to cry on each other's shoulders.

  2. Anoop
    October 15, 2013 at 3:57 pm

    i did register on linked in, but didnt used it much, well your article remind me to do something about it

    thanks

  3. Yuval P
    October 15, 2013 at 3:39 pm

    Got my latest job via LinkedIn!

  4. A&L
    October 15, 2013 at 3:31 pm

    I don't use social networking

  5. A&L
    October 15, 2013 at 3:19 pm

    must be you never heard of their spamming everyone in your address book
    google linkedin spam

    • Christian C
      October 15, 2013 at 3:28 pm

      I suspect you've never heard of the first rule of social networking: don't let the service have access to your address book when you sign up.

      Simples.

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