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Your Mailing List ProviderOne of the best ways to interact and keep your website, blog, or customers coming back for more is through an email newsletter. If you have a loyal following, they are happy to hear from you. But, too often you have to pay for an email newsletter service because sending out an email to thousands of people from your regular email account will brand you as a spammer.

Your Mailing List Provider, or YMLP for short, is an email newsletter provider that offers a great, full-featured free account for sending email newsletters. There is nothing to install with YMLP. Just setup an account on their website and you are good to go.

With the free account you get:

  • up to 1,000 subscribers
  • the ability to send one newsletter per calendar day
  • the ability to send up to 1,000 emails per month
  • plain text or graphical (HTML) newsletters
  • mail merge
  • scheduling options
  • the ability to send attachments
  • embed images or have YMLP host the images
  • create contact lists
  • use their HTML WYSIWYG editor
  • import your contact list
  • track your readers

If you have already created your newsletter in another program and have access to the HTML code you can import it directly into the YMLP interface. Don’t know HTML? YMLP offers a WYSIWYG interface that works similar to any word processing program.

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Add one contact at a time or paste contacts into a form or upload your contacts from an existing file on your computer (Excel, plain text, or CSV formats).

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Once you have created your newsletter, it is always good to send yourself a test message to make sure it looks the way you want and all of the links work. YMLP offers a testing feature in the same window where you send your newsletter.

When you are ready to send your newsletter you can schedule it to send on a certain day and time or send it immediately. You can use the reporting option to find out how many people actually read your newsletter or click-through from your newsletter to your blog or website.

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If you decide not to use the YMLP service for a while, your account is switched to “sleep mode” and your data is safely archived. When you reactivate your account you will be able to access your data, your archives and your settings.

Not only does YMLP give you the ability to send an email newsletter they also give you HTML coding that you can add to your site that will allow your visitors to subscribe to your newsletter.

I have used Your Mailing List Provider (YMLP) for many years and have always been happy with their service.   Do you use them?   Or do you use another free email newsletter service?   If so, which one and why do you like it?

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