How to Search YouTube Like a PRO with Google Advanced Operators

youtube searchI love YouTube. I use it for inspiration or to kill an idle hour (which I normally don’t have). I love the variety of user-generated content: different styles, topics and perspectives. I love it that YouTube is huge.

But with the resource being enormous comes one issue: it is almost impossible to search it efficiently. And there are no official guides on how to search YouTube to actually find something.

However, not many people know how flexible YouTube’s search function actually is.


About 2 years ago (maybe more) Google started operating YouTube search — if you haven’t noticed Google Video Search and YouTube search have even identical (advanced) search options. And with Google coming into play, there turns out to be some really tricky and smart ways to search YouTube using Google search operators.

The Issue

YouTube (like Google Video Search) has some handy sorting options that allow you to find videos by:

  • Relevancy (based on your search query);
  • Upload date (to find most recent videos);
  • View count (to find the most viewed videos);
  • Rating (to find the highest rated videos).

I love using the latter two options to look through the most popular YouTube videos on any topic.

The only issue is that when you sort by anything other than relevancy, the results are likely to be highly irrelevant.

Let’s compare:

youtube search

Sorting makes results absolutely off-topic. Luckily, we do have an option to sort YouTube search results while still getting relevant results: YouTube advanced search operators.

YouTube Advanced Search Operators

I don’t think the search operators I am listing here are anywhere to be found in YouTube’s documentation. All that is listed on the official “Advanced YouTube search” page is the set of the usual search options you see below the search field:

You can filter results by:

  • Type of results, such as Videos, Channels, or Playlists
  • Subject category
  • Video length
  • Video quality
  • Features, such as Closed captions, Partner videos, or Rentals

However, as we have seen above, filtering and sorting seldom triggers relevant results.

To bypass this issue, you need to use advanced operators which were inherited from Google search and are really very helpful:

1. Use quotes to force the exact match

This operator may come particularly in handy when you are sure which exact key phrases you want to be included into the search results, for example, the name of a movie or a music clip.

youtube video search

2. Use plus (+) sign to force a word in the results

If one of your words gets dropped out from search results, this operator may save a lot of your time. Similarly, you can use the minus (-) sign to force YouTube search to exclude any irrelevant but persistent words from the search results.

youtube video search

3. Force any word to appear in the video title with help of INTITLE: operator

This trick turns out to be very useful if you, for example, keep getting irrelevant results (video pages that only mention your search term in comments or loosely in description).

youtube search tips

Any more YouTube search tricks to force relevant results even when using sorting options?

Did you find this useful? Share it with others

Ann Smarty

Ann Smarty is an SEO Consultant, Internet marketing blogger and active social media user. Please follow Ann on Twitter as seosmarty

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Hide 22 Comments

  • Ben Lang February 1, 2011

    Awesome tips, thanks MUO!

    • Aibek February 1, 2011

      you’re welcome

    • Ann Smarty February 1, 2011

      I was hoping to be useful! Thanks for stopping by!

  • Brij Mohan February 1, 2011

    Nice Tips!!!

  • Ahmed February 1, 2011

    YouTube has become a part of our daily life so spending some time learning how to use it better is highly valuable – excellent article, short and sweet

    • Pink_123 February 24, 2011

      hey whats up

  • Kushan February 4, 2011

    zabardast

  • Susendeep dutta February 5, 2011

    These tricks mentioned above is also useful for our Google searches.This article has given me a short and quick new ideas to search relevant things and act smartly.

    • Ann Smarty February 5, 2011

      Yes, like I said in the post, these are inherently Google search operators!

  • Citizenearth February 7, 2011

    Simple and nice. Cool.

  • Ninabigbooies February 24, 2011

    is any one there that wants to talk

  • Pink_123 February 24, 2011

    hey whats up

  • seo consultant April 14, 2011

    How to Search YouTube Like a PRO with Google Advanced Operators
    these are inherently Google search operators!

  • andy draysen April 27, 2011

    there was a similar article on http://i-youtubetomp3.com that included tricks to include or not include certain keywords

  • andy draysen April 27, 2011

    there was a similar article on http://i-youtubetomp3.com that included tricks to include or not include certain keywords