Given that Pinterest is an image-driven social network, it’s no surprise that you can finally search Pinterest using photos. Whether they’re photos you’ve taken or photos you’ve found online, Pinterest will offer up relevant search results.
Introduced in early February as Pinterest Lens, the feature has just recently rolled out to U.S. users on Android and iOS.
To search Pinterest using your phone’s camera, go to the search tab and tap the red camera button. This will open up your camera in Pinterest. Snap your shot and Pinterest will offer up some keywords, followed by pins that match those keywords. If you have a photo already saved in your camera roll, tap the image button in the top right corner and you can open up any image to use as your search on Pinterest.
Snapping a shot of strawberries will pull up a lot of images of strawberries, but also pulls up recipe pins with strawberries as the main ingredient. A shot of a model on the street will pull up other similar style and clothing shots on the street. A shot of a pattern will pull up similar patterns with a similar color scheme.
To see the feature in action, check out the video below:
What do you think of Pinterest Lens? Is it a useful way to search Pinterest? Let us know in the comments.