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schedule tweetsThere is a huge assortment of applications and web services to choose from when it comes to scheduling your Twitter posts. Jonathan covered five of them The 6 Best Tools To Schedule Twitter Updates The 6 Best Tools To Schedule Twitter Updates Read More before, including Twuffer, SocialOomph and Hootsuite. We’ve also covered other Twitter scheduling services like StackRoll, Twitvance and BufferApp. All services do an excellent job with letting you pace out your Twitter updates and promote your blog (or yourself) without overwhelming your followers all at once.

There is one service, however, that takes the art of scheduling tweets one step further, by promising to schedule tweets for you at specific times when they will statistically have the biggest impact and reach on Twitter. The company that makes that promise is Demandforce, and the Twitter scheduling tool is called Timely.

Signing Up & Setting Up Timely

If you just want to get your own personal tweets in front of the most people, Timely is useful, but as a blog or business marketing tool it’ll quickly earn your respect.

Demandforce is somewhat secretive about the “secret sauce” used behind the scenes to provide the largest reach for your tweets through careful timing, but according to the Timely website, each tweet is carefully posted based on when it will have the greatest impact at the optimum times.

Signing up is a breeze – just submit your Twitter user name and password and provide Demandforce with permission to access your Twitter account.

schedule tweets


Once it’s in, you can get started immediately scheduling out your posts. My goal here was to put Timely to the test by adding a series of tweets to promote some of my blog updates, to see when Timely chose to “time” them for optimum exposure.

how to schedule tweets

The timing was interesting – but I didn’t notice it as very surprising. It appeared to schedule out the three posts for the day almost exactly six hours apart.

how to schedule tweets

About 24 hours later, I logged back into Timely and scheduled my three more posts for the day – I noticed that the times did in fact change slightly.  The first post was a bit later, the second a little earlier, and the last a bit earlier as well.

how to schedule tweets

It did seem that Timely was carefully adjusting the scheduled post times based on the follower responses and other analytics data from the day before. I can’t prove this, but based on this first round of tests with Timely, that seemed to be the case.

I also noticed a surprising bump in my reader response to blog posts after the Timely tweets went out. In one case one blog entry received nearly 50% more comments than some of my more commented post entries in just the first few hours after the Timely tweet went out.

schedule recurring tweets

This was exciting, but this early on it’s hard to say whether or not it was just a fluke – a controversial topic that created a higher reader response. However, the other posts for the day also had more comments than usual, so it did appear that using Timely made a difference as to the visibility of those tweets.

In fact, you can see those analytics if you click on the “Performance” tab inside Timely. At the right of each published tweet, you’ll see the number of clicks that tweet had from other Twitter users, the number of “reactions” in the form of retweets, and the total reach of the tweet in terms of Twitter users. Three tweets for the day saw a better reach than I usually get from my standard “manual” tweeting schedule, as far as I could tell.

schedule recurring tweets

As each tweet gets posted, you will get the analytics data for each tweet listed on your Timely user page broken down by post. This is useful information to see which tweets were more popular in terms of clicks, reactions and overall reach.

schedule recurring tweets

You can also reply to individual user comments from right inside Timely, which is a useful feature, since you don’t even have to log into Twitter to have a dialogue with your readers or customers.

When you click on “Settings” inside your Timely account, you can configure whether your account schedules Twitter posts on weekends, how many Twitter posts to schedule each day, and you can even invite additional Twitter users (or email accounts) to log into Timely and help you out with scheduling Twitter posts for the account.

schedule tweets

Even though there are so many services out there to schedule out Twitter posts, Timely goes one step beyond the rest by making intelligent use of analytics data from your past posts. By analyzing and “learning” from the past response to your previous tweets, Timely takes care of scheduling out your posts at at the best time.

The “best” time is defined by Timely not with guesses, but by using hard evidence from past performance. After a while, Timely will know exactly when your tweets do best, and it’ll schedule those tweets out for you, leaving you to think more about the things that require your full attention.

So, give Timely a shot and let us know how it works for you. Does it increase your “reach” and your reader response? Provide your opinion in the comments section below.

Image Credit: Shutterstock

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  1. Jeff Williams
    June 12, 2012 at 3:25 pm

    I have been using Timely for about six months and it was great. However, for the past month, the icons/images don't show anymore and the names of the various twitter accounts are overwritten with text. And, I can't seem to get to support; it continues to default to my data. Has the demandforce guy graduated and this is now 'running' unattended ?

    • Ryan Dube
      June 16, 2012 at 1:06 am

      Hi Jeff - silly question but did you use the support form?

      The copyright date on the site is 2012 so I have to assume at least the site is being updated... Also, their Twitter feed has content dating as late as June 1st of this year about resolving some facebook issues. Maybe if you post to their Twitter feed you'll have better luck getting answers?!/Timelyis

      Good Luck Jeff.

      • Jeff Williams
        June 20, 2012 at 3:33 am

        Thanks Ryan for the suggestion. I had so much trouble getting to them because every attempt opened my timely page. However, I noticed that on June 17, they did something and the icons are back.
        I think the application is great and I hope they continue to maintain it.

  2. GamerJunkdotNet
    May 27, 2012 at 2:44 am

    I am trying timely out now. It looks to be a lot simpler than Buffer yet offers a better way to get tweets out when they are going to benefit you the most.

  3. Heidi
    January 11, 2012 at 1:43 pm

    Hi, I've been using Timely now for a couple of weeks and have only set it to tweet once per day as I'm about to go on holiday and thought it would be a good way to keep something going out whilst away.  I've found that it's tweeting at about 6.30am which is getting me US traffic but no UK traffic (where I live).  I don't mind so much as I have an internet business, but if I had a business where I wanted to communicate with other local businesses, it would be a bit frustrating I think.  

    • Aibek
      January 12, 2012 at 2:47 pm

      good point.

    • Ryan Dube
      January 14, 2012 at 3:36 pm

      Heidi - that's a really good point. Timely focuses on statistics of the entire Internet, apparently without taking the location of the user into account - something for the developers to think about...

    January 8, 2012 at 5:38 pm

    now we can tweet at any time with this app , even if we out at lunch and there is no wifi , we can pre -write it for the timely update .

  5. igantiusnathan
    January 8, 2012 at 4:56 pm

    interesting .. i had this idea in my time for tweets but now it is there in the form of timely . very much beneficial for the tweeter users.