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Google quietly launched a new Chrome extension that is moving into a space that is occupied by two very different web apps: Pinterest and Pocket. Google’s Save to Google extension makes it easy to save articles and images as you browse the web.

After you’ve installed the Chrome extension, you can use the button in your browser to save articles to your account. When you save an article, like with Pocket, you can add tags to keep your saved content organized.


Unlike Pocket, however, you can’t archive articles once you’ve read them. You can only delete them. There are two ways you can delete articles: you can delete them in bulk (selecting them from the main page of your saved content) or you can delete individually by clicking on saved articles.


In addition to saving articles, you can also easily save images from Google Images. When you perform a search on Google Images, after installing the extension, you should see a “Save to Google” button. Unlike Pinterest, the only way you can organize your images is by using tags.


You can access all your saved content at

The Save to Google extension has a long way to go before it can truly be considered a Pocket competitor. It’s extremely barebones, and saved articles and images are indistinguishable from one another unless you use tags. If you’ve been using Pocket for a while, it’s going to take quite a bit more for Google to woo you away from the read-it-later app.

Google has also said that the My Saves page can only be viewed in the US at the moment, but the problem is expected to be resolved by April 20.

Would you consider abandoning Pocket for Save to Google? Let us know in the comments.

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