Google has added a new feature to Google Maps on iOS and Android. While it's not the most exciting feature in the world, it suggests Google is trying to make Google Maps more social. Which, given the complete and utter failure of Google+, shouldn't come as a major surprise.

The latest update to Google Maps lets you create lists of places you have either visited or want to visit in the future. You can then share your lists of places with family and friends, or make them public for everyone. You can also follow lists others have created and shared.

Save and Share With Google Maps

Creating a list of places within Google Maps is simple. Just open the Google Maps app on Android or on iOS, find the place you want to add save for future reference, and then click "Save".

By default you can choose between three lists -- "Favorites," "Starred Places," and "Want to Go". However, you also have the option of creating your own lists, and naming them whatever you want.

You can keep these lists to yourself, or share them with others. If the latter, just click the "Share" button to send a link to family or friends. This should prove useful if sharing restaurants you want to try one weekend, or attractions you want to visit on vacation.

Setting your list to "Public" means anyone and everyone will be able to see it. Yes, that means those scary things called strangers. By the same token you'll also be able to see public lists created by other Google Maps users.

Google's New Social Strategy

Given the number of different ways in which this feature could be used, this is a clear indication of Google's intention to add social features to Google Maps. It's a small first step, but it's a first step nonetheless.

After trying and failing to best Facebook time and time again, surely Google's best plan now is to add social features to its existing products instead. After all, we really don't need another Facebook. One is more than enough.

Do you regularly use Google Maps? Can you see yourself using the new Save feature? Are you likely to list places you have visited? Or places you want to visit? Should Google add more social features to Google Maps? Please let us know your thoughts in the comments below!

Image Credit: Andre Douque via Flickr