Roku has unveiled its new lineup of streaming TV players, with five devices all vying for attention. Roku’s new streaming TV boxes hit a variety of price points from $29.99 to $129.99. Which should help them appeal to a wide range of consumers.
— Roku (@RokuPlayer) September 26, 2016
The Roku Express offers 1080p HD streaming, an HDMI connection, and a dedicated remote control for just $29.99. Then there’s the Roku Express+ ($39.99), which is essentially the same device, except it features composite connections designed to work with older television sets.
The Roku Premiere offers 4K UHD streaming at up to 60 fps, upscaling, and a powerful quad-core processor for $79.99. Then there’s the Roku Premiere+ ($99.99), which offers all of the above plus HDR support, an enhanced remote control with headphone jack, and a microSD card slot.
The Roku Ultra, which at $129.99 is now the premium Roku player, offers everything available on the Roku Premiere+ plus a little more besides. This includes Dolby Digital surround sound decoding, a digital audio port for soundbars, a USB port for media playback, a remote control with voice search, and a lost remote finder feature.
The Biggest Launch In Roku’s History
In a press release announcing the new Roku lineup, Anthony Wood, Roku founder and CEO, said:
“Roku stands for streaming innovation and today we’re celebrating the biggest player launch in our company’s history, including the introduction of the Roku Express player which delivers a complete streaming experience for a shockingly low price of $29.99.”
“Whether consumers simply want fast HD streaming via an inexpensive device or are looking for a top-of-the-line player with advanced features such as 4K and HDR, Roku is an easy choice.”
Industry watchers have been expecting Roku to deliver an extensive revamp of its product lineup for several months now. However, just because the company has new streaming players on the shelves doesn’t mean the old Roku devices aren’t worth considering. Especially if you’re looking for a bargain.
All of Roku’s new devices are available to pre-order from today (September 26), and will start appearing in stores from October 9. The devices are available from a range of retailers, with the exception of the Roku Express+, which is a Walmart exclusive.