To accommodate the ever-increasing desire for startups and corporations to reach out to their audience and discover more about them, site analytics tools are evolving to showcase much more about the types of people that visit their online properties and how they interact with their content – and each other.
One such evolution in site analytics comes from a startup called Reinvigorate. Where Google has reigned supreme in delivering detailed statistics about site usage and traffic with their free analytics service, it’s fallen short on delivery of that information in real-time. Let’s take a look at the way Reinvigorate can be utilized to achieve a clearer picture of visitor behavior, and how it might work towards achieving the goal of increased awareness between website owners and their users.
Who Goes There?
While having the ability to see how many visitors you might have on a given day is helpful, being able to know how many visitors are on your site right now is valuable. It’s valuable for determining how and when to scale up your site’s infrastructure to accommodate higher loads of traffic. It’s valuable to determine if you’ve suddenly been linked from a high-profile blog or news outlet. It’s also the key metric Reinvigorate features at their core that set them apart from Google – showing exactly how many active visitors are on your site at any given time.
Re-Invigorating, Isn’t It?
Reinvigorate is a site analytics application that offers the ability to see not only how many visitors you have, but also their names, and where they’ve just come from. In addition, you can see the actions taken by these users as they happen. Some of these actions include posting a comment, or becoming a new user – activities that can even have an associated sound effect (such as a satisfying “cha-ching” any time a user makes a purchase) when viewed in Reinvigorate’s desktop tool called Snoop. Snoop is a quick, free download for Windows or Mac that instantly keeps you updated with the latest happenings occurring on your site.
Where Google sometimes lags behind, the web interface of Reinvigorate allows you to dig deep into granular metrics by not only the year, month, and day – but also by the hour. Referrals, session activity, visitor details, and navigation paths are all available nearly immediately as they occur. Features on the horizon for Reinvigorate include scalable charts and graphs of all of the immediate data, and heatmaps to pinpoint exactly where and how often your pages’ content is clicked – in real-time.
Isn’t It Time?
The bottom line is that if you’re not paying attention to your users’ actions and behaviors as they occur, you’re missing out on a wealth of information that can be the tipping point to lead your website’s success. Reinvigorate’s strength is its ability to discover more knowledge about your users than ever before. While Google Analytics remains an industry stalwart, new innovations from companies like Reinvigorate can offer cost-effective solutions to stay connected in today’s real-time web environment.
Consider The Alternatives
Which analytics service do you use and is it real-time?