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To accommodate the ever-increasing desire for startups and corporations to reach out to their audience and discover more about them, site analytics tools are evolving to showcase much more about the types of people that visit their online properties and how they interact with their content – and each other.

One such evolution in site analytics comes from a startup called Reinvigorate. Where Google has reigned supreme in delivering detailed statistics about site usage and traffic with their free analytics service, it’s fallen short on delivery of that information in real-time. Let’s take a look at the way Reinvigorate can be utilized to achieve a clearer picture of visitor behavior, and how it might work towards achieving the goal of increased awareness between website owners and their users.

Who Goes There?

While having the ability to see how many visitors you might have on a given day is helpful, being able to know how many visitors are on your site right now is valuable. It’s valuable for determining how and when to scale up your site’s infrastructure to accommodate higher loads of traffic. It’s valuable to determine if you’ve suddenly been linked from a high-profile blog or news outlet. It’s also the key metric Reinvigorate features at their core that set them apart from Google – showing exactly how many active visitors are on your site at any given time.

Re-Invigorating, Isn’t It?

Reinvigorate is a site analytics application that offers the ability to see not only how many visitors you have, but also their names, and where they’ve just come from. In addition, you can see the actions taken by these users as they happen. Some of these actions include posting a comment, or becoming a new user – activities that can even have an associated sound effect (such as a satisfying “cha-ching” any time a user makes a purchase) when viewed in Reinvigorate’s desktop tool called Snoop. Snoop is a quick, free download for Windows or Mac that instantly keeps you updated with the latest happenings occurring on your site.


Where Google sometimes lags behind, the web interface of Reinvigorate allows you to dig deep into granular metrics by not only the year, month, and day – but also by the hour. Referrals, session activity, visitor details, and navigation paths are all available nearly immediately as they occur. Features on the horizon for Reinvigorate include scalable charts and graphs of all of the immediate data, and heatmaps to pinpoint exactly where and how often your pages’ content is clicked – in real-time.

Reinvigorate is free to sign up for and use during their beta testing phase, and offers a tour of their offerings at their site so you can see for yourself how the real-time site analytics data it collects can be visualized. Installation is a simple Javascript code block added to pages you wish to track – or if you’re a WordPress or Drupal WordPress vs. Drupal - Content Management Systems WordPress vs. Drupal - Content Management Systems Read More user, an even easier plug-in download is available to get you up and running immediately.

Isn’t It Time?

The bottom line is that if you’re not paying attention to your users’ actions and behaviors as they occur, you’re missing out on a wealth of information that can be the tipping point to lead your website’s success. Reinvigorate’s strength is its ability to discover more knowledge about your users than ever before. While Google Analytics remains an industry stalwart, new innovations from companies like Reinvigorate can offer cost-effective solutions to stay connected in today’s real-time web environment.

Consider The Alternatives

In addition to Reinvigorate, other companies offering real-time site analytics services include Chartbeat, Clicky Clicky - A Great Alternative To Google Analytics Clicky - A Great Alternative To Google Analytics Read More , ClickTale, and Woopra Analyze Your Website Visitor Data in Real Time With Woopra Analyze Your Website Visitor Data in Real Time With Woopra Read More . See also: Free Traffic Analytics Tools you Should Know About Free Traffic Analytics Tools you Should Know About Free Traffic Analytics Tools you Should Know About Read More .

Which analytics service do you use and is it real-time?

  1. Aibek
    November 25, 2009 at 8:06 pm

    Hey Nathan

    Nice article, the app seems really cool. I want to let you know another good real-time site anaytics tool, see

    We have been using it here on MUO for a while and it's pretty neat.

    • Raju
      November 26, 2009 at 8:57 am

      don't you think stats are over-estimated? I have had used Clicky, woopra and together and found it way off track

  2. Steve
    November 24, 2009 at 7:10 am

    I use clicktale and it suits me fine. My website has improved a lot since i started looking at the aggregate behaviours, clicks, scrolls and hovers together with the real time videos.

  3. Raju
    November 23, 2009 at 11:16 pm

    Isn't Reinvigorate an invite only service? Or can anyone register?

    • Nathan Chase
      November 23, 2009 at 11:22 pm

      Correct. You can submit your email address at their site and you'll receive an invitation to their beta shortly thereafter.

  4. pthesis
    November 23, 2009 at 10:46 am

    What about Piwik? Their homepage says it delivers real-time reports.

  5. Don Salva
    November 23, 2009 at 3:17 pm

    I know a better alternative to Google Analytics and Reinvigorate - Piwik (

    Has everything Google Analytics & Reinvigorate have and then some.

    • Raju
      November 23, 2009 at 11:17 pm

      Unnecessary overhead on your servers as you need to host their scripts

      • Don Salva
        November 24, 2009 at 8:44 am

        Unnecessary is relative. I like to be in control of the data mined and, if necessary, I like to add new features (provided one has the programming knowledge to do so).

        Whine none of those 3rd party services offers.

        • Raju
          November 24, 2009 at 8:57 am

          Ok I take that back, unnecessary for 'ME'. All I look for from these analytics services is data at a high level to analyze my visitors and improve my site and not the raw data itself.

  6. Brandon
    November 23, 2009 at 9:56 am

    Seems the account shown in the article has access to the new Reinvigorate features... which are not available to most users—or to users who sign up today.

    • Nathan Chase
      November 23, 2009 at 10:00 am

      The screenshots are examples shown at Reinvigorate's site. They're still adding features and developing the tool, and as such, there may be many changes to come in what's available to use in the near future.

  7. Rick
    November 23, 2009 at 9:46 am

    I used to use Woopra until they started to charge. For a small blog it wasn't worth it.

    • Nathan Chase
      November 23, 2009 at 9:52 am

      Woopra is an excellent alternative. Its free option is quite good for sites with less than 30,000 pageviews. I agree that for larger businesses, justifying the monthly expense and return on investment for their sites with lots of traffic is difficult.

  8. Nathan Chase
    November 23, 2009 at 9:25 am

    Hope you enjoyed my first article here at MakeUseOf! I look forward to hearing your thoughts about Reinvigorate and real-time analytics!

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