You may know Redbox as your friendly kiosk DVD-dealer, but it’s now yet another fighter in the ring of on-demand video: Redbox Instant is on its way to a media device near you. Announced in February of 2012 as a joint-venture with mobile company Verizon, the brand finally launched its streaming content service to the US public.
Curious users can sign up for a month-long free trial which offers access to unlimited streaming as well as four DVD credits. After the honeymoon period, these offerings will cost $8 a month. However, you have the option of ditching the DVDs for an Instant-only experience for $6.
Redbox Instant’s price may barely undercut Netflix, but does it have the same quality content? As a newcomer to the streaming business, the service is unsurprisingly lacking. The company currently offers 4,600 titles through its content agreement with Epix, a media company that operates with Viacom, Lionsgate, MGM, and more. Compared to Netflix’s vast library of over 100,000 items to watch, the company has quite a bit of work to do.
Similar to Netflix’s accessibility, Redbox Instant users will be able to view all content using virtually any platform. Subscribers can watch their movies and shows on any iOS device, any Android device, an Xbox 360, and some Samsung TVs. The service was released in beta form last December, and as of right now, it remains available solely in the US market. No word has been mentioned as to whether it will eventually become available to a worldwide audience.
Will you make use of Redbox Instant? What do you think of its current offerings?
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