Pinterest business users such as retailers, online merchants, publications, designers, institutions or local businesses will be required to sign up for a Pinterest business account, which will provide them a verification badge, an official “Pin It” and “Follow” button, a Profile or Board widget, and access to upcoming marketing features. Existing businesses on Pinterest can use a very simple convert form to apply for the new requirements.
In its company blog pages, Pinterest shares several businesses–including Jetsetter, Allrecepies, and Etsy–that already successfully use the site to increase customer reach, drive traffic to their sites, and engage the strongest advocates.
The site also provides a link to its “Logos, Trademarks and Marketing Guidelines,” that include marketing tools businesses can use on their own sites and literature. The company says it wants to provide businesses with guidelines, tips, and best practices that will help businesses learn how to use Pinterest to engage potential customers, inspire people, and grow communities.
The site recommends how to use Pinterest to tell a story about your business, promote your pins, reward your strongest advocates, make your boards more personal and creative, and write thoughtful descriptions.
The Pinterest terms and privacy page for both businesses and general users is presented in legalese and plain English terms of agreement for using the site, including usage requirements, content ownership and copyright policy, third-party links, sites and services, and its termination policy.