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Every time Apple releases a new product, the world pays attention. The tech media devotes tens of thousands of words to it. We write articles on all the new features Everything You Need to Know About the iPhone 7 & iPhone 7 Plus Everything You Need to Know About the iPhone 7 & iPhone 7 Plus No headphone port, water and dust resistance, and Apple's best camera yet -- this is the iPhone 7. Read More , justifying criticisms No Stereo Jack, No Problem: Why the iPhone 7 Sounds Great No Stereo Jack, No Problem: Why the iPhone 7 Sounds Great It's official -- Apple has removed the standard 3.5mm headphone jack on the iPhone 7. But don't worry, this is a good thing. Read More , and anything else we can think of Why You Might Want to Skip the iPhone 7 & Wait for the iPhone 8 Why You Might Want to Skip the iPhone 7 & Wait for the iPhone 8 2017 marks ten years of iPhones, and rumor has it that Apple has something very special planned. Read More . Even the regular media starts paying attention. Almost every old school TV news station runs a bit on the new iPhone.

No other tech company gets the same level of coverage. Sure we’ll review Samsung’s latest phones Galaxy S7 Edge Review and Giveaway Galaxy S7 Edge Review and Giveaway Samsung's back again with some new smartphones: the Galaxy S7 and Galaxy S7 Edge. It's still a premium device with uniquely curved edges, but should you consider upgrading? Read More and report when they start blowing up Samsung Recalls the Galaxy Note 7, Google Kills Project Ara... [Tech News Digest] Samsung Recalls the Galaxy Note 7, Google Kills Project Ara... [Tech News Digest] Samsung recalls the Galaxy Note 7 over faulty batteries, Google shelves Project Ara, Apple is removing dysfunctional apps from iTunes, Instagram adds pinch-to-zoom, and why YouTubers are freaking out right now. Read More , but we don’t spend hundreds of words waxing lyrical about the Samsung Galaxy S7 Edge’s display.

And there’s one simple reason: people care more about Apple.

People Care About Apple

Media is a business. MakeUseOf is no exception. We make money through ads, affiliate links, and working with companies. This should come as no surprise to any of our long time readers. By now, we (collectively) have a pretty solid idea of what sort of articles our audience will read and what they’ll ignore. Sure, an article we thought would be average blows up and one we thought was a sure thing tanks from time to time, but for the most part, we’re pretty good at predicting what our readers read.

Every other media company out there, whether it’s your local news station or a huge website, is in the same position. They’ve tried different things, they have thousands of data points, and they now have a good idea what people want. The answer: people want articles about Apple.

This isn’t to say that everyone’s a fan. There are plenty of people who dislike Apple out there and they’re some of the most avid readers when it comes to Apple. They read the articles and then post scathing comments at the end. To our advertisers, a click is a click.


Howard Blair Comment at MakeUseOf

We don’t set out to infuriate people deliberately. We try to make sure all our content is useful to our readers — the Apple critics weighing in is just a byproduct of that — but other websites aren’t so principled. They know that any piece on Apple, regardless of what stance it takes, is a sure bet.

So why is this happening? Why do people care so much about Apple? Sure Samsung has fans, but most people are fairly ambivalent. In our experience, Apple fans rarely start arguments on Android comment threads.

Apple Stands for Something

The biggest thing is that Apple stands for something. You don’t have to like what it stands for, but it does stand for something. Most other tech companies don’t.

Apple stands for things like great design, creativity, luxury, simplicity, and innovation. You might not like Apple, but you can’t deny that they put a lot of thought into their designs. They make the primary computer of the creative industry, they make luxury products, they prioritize simplicity, and that, historically, they’ve been incredibly innovative 7 Technologies Apple Shunned to Make the World a Better Place 7 Technologies Apple Shunned to Make the World a Better Place The iPhone 7 is here and it's missing a headphone port. The internet is up in arms about the news, but it's hardly the first time the company has pulled such a stunt. Read More .

If this sounds like Apple propaganda, it is. Only the company can decide what it stands for and communicate that to consumers through their products, advertising, and identity. Only Apple releases videos where their head designer spends two and a half minutes talking about how they made the latest phone black.

So let’s look at their main competitor in the smartphone space, Samsung. What does Samsung stand for? Honestly, I can’t really tell you. Samsung makes some premium phones but it also makes some of the cheapest Android devices you can buy. There’s a big difference between a Galaxy S7 and a Galaxy J3.

The phone division is also just one small part of a massive conglomerate. It’s hard for a company that makes phones, fridges, medical devices, ships, and buildings to have a unifying philosophy. They’re just too diversified.

If you don’t stand for something, you stand for nothing and people don’t care. Samsung’s successful business strategy stops people caring about what they do.

Apple Makes Great Products

All Apple’s lecturing on values would be meaningless if their products didn’t back them up, but they do. Apple makes great products.

I’ve written before about recognizing that your needs aren’t the only needs out there Your Apple/Android/Windows Hatred Is Irrelevant, Give It Up Your Apple/Android/Windows Hatred Is Irrelevant, Give It Up Getting upset because someone is buying something you're not interested in benefits no one – so why do we get mad anyway? Read More . You might not like Apple products, and you might think that the iSheep are all crazy. The truth is that for a lot of people, Apple makes the best products going. For a few years, The Verge even recommended the MacBook Air as the best Windows laptop.

I’m a tech writer. I’ve tried Android, I’ve tried Windows, I’ve even tried some Linux distros. None of them are as good a fit for me as iOS and macOS. It’s the same for plenty of other people.

If you want iOS and macOS, you have to buy Apple. You can’t just get a phone from another manufacturer. With Android or Windows, it’s not the same. Samsung users can swap to HTC on a whim. If people can drop a product in an instant and get the same experience elsewhere, they won’t care about the company making it. Apple’s strategy leads to loyal customers.

Apple Drives Innovation

People care about Apple products because they’re the future. Sure, other companies might get there first but Apple usually gets it right, and makes something big. When they get it wrong (Apple Maps anyone?) even that makes headlines. How long do you think it will take Samsung to release a phone with a wide-angle and a telephoto lens? How long do you think it will take Apple to put an Edge display on an iPhone?

MP3 players, smartphones, tablets, and ultrabooks were all invented before Apple got there, but they took the basic idea and did it right. When Apple releases a product it matters. Even the Apple Watch, considered a flop by the tech press Customize Your Facebook News Feed, Apple Watch Is a Flop, & More... [Tech News Digest] Customize Your Facebook News Feed, Apple Watch Is a Flop, & More... [Tech News Digest] Facebook feeding frenzy, Apple Watch fails, Apple operating system betas, Flix Plus improves Netflix, Logitech dumps tech, and the best reaction to winning an Xbox One of all time. Read More , sold in huge numbers. Apple is a larger watch manufacturer than Rolex now.

The future intrigues people. They want to see what’s coming next. Apple shows them. Other companies innovate as well, but not as reliably, and they don’t get the same rates of adoption. If every phone now had an edge screen, people might be paying more attention to Samsung. But they don’t.

Do You Care About Apple?

It boils down to the fact that Apple takes a stance. Their products make a statement. Other tech companies that make statements, like Google and Uber, also get a lot of coverage. It’s the companies that produce acceptable, bland, or a wide range of unrelated products that people ignore. Most Android manufacturers fall into one or more of these categories.

So now commenters, it’s the opportunity you’ve all been waiting for!

What do you think about Apple? Do you care or do you think anyone who buys their products is an iSheep? Let us know in the comments.

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  1. Dave
    September 28, 2016 at 5:38 pm

    This article is pure idiocy. It's making excuses for a terrible company that release crap all the time.

    • Harry Guinness
      September 30, 2016 at 3:37 pm

      Crap by what definition? They're consistently the best reviewed products in many categories.

  2. J.P. Dimmers
    September 28, 2016 at 11:49 am

    Just illustrates...... You can fool some of the people time after time, after time.....

    • Harry Guinness
      September 30, 2016 at 3:38 pm

      Fooling people over what?

  3. rannxeroxx
    September 27, 2016 at 5:16 pm

    Apple is basically the Starbucks of tech. At one point it was the best coffee in town but now everyone knows its not, its overpriced for what it is, and the environment is corporately controlled mass produced with little character left. On the flip side you always know what you are going to get, there are no surprises.

    • Harry Guinness
      September 30, 2016 at 3:39 pm

      iPhones are equivalent in price to top end Androids. Macbooks are, for the most part, competitively priced with equivalent Windows PCs. (Not the current line of Pros, I'll accept, but they will be again once they're updated).

  4. Bruce Dale
    September 27, 2016 at 2:20 pm

    It doesn't look very promising for the substance of an article (or its writer) when he has to post a reply to every comment defending his piece, or in some cases, simply insulting the author of the comment. He's either a very insecure writer, or a very bad one. Or both.

    • Harry Guinness
      September 27, 2016 at 2:41 pm

      Alternatively, responding to comments is part of the job.

  5. Doc
    September 27, 2016 at 12:46 pm

    Right. Jobs' patented "Reality Distortion Field" had nothing to do with Apple's market share. Nor does the billions they spend on marketing, to sell their new shiny every year.

    • Harry Guinness
      September 27, 2016 at 12:55 pm

      Apple's market share is somewhere around 20% in the phone market. A lot more in the smaller tablet market. Android phones far outsell iPhones, though in fairness, only a few models come close to the matching iPhone sales. Samsung spends similar money on marketing but doesn't get the same attention. But also note, I point out that Apple's marketing is responsible for how they're seen.

  6. CMD
    September 27, 2016 at 11:21 am

    What utter nonsense!

    "Apple stands for things like great design, creativity, luxury, simplicity, and innovation."
    "Apple makes great products"

    Let me show you Apple product design in one single image. Form over function.

    "How long do you think it will take Samsung to release a phone with a wide-angle and a telephoto lens? " No idea, but LG already made a dual camera phone 2 years ago. A lot of other features and indeed the specs of the iphone 7 are two years old.

    • Harry Guinness
      September 30, 2016 at 3:41 pm

      That's an example of Apple's worst tendencies, I'll accept. But it doesn't invalidate the MacBook Air, original iPhone, the iPhone 5 in particular, and so on.

      And that makes my point exactly. No one cares when LG does it but, for many of the reasons I outlined above, people do care when Apple does.

      Also, even with lower specs....

      • Carl Draper
        September 30, 2016 at 4:20 pm

        lol the iPhone 5 was the least revolutionary Apple device ever!

        The only reason people pay attention to Apple is because of their hype machine, and articles about them get clicks.

        • Harry Guinness
          September 30, 2016 at 4:21 pm

          Good design doesn't mean revolutionary. The iPhone 5 was the perfect version of that iPhone form factor. The 4 was more revolutionary, the 5 was better.

      • Carl Draper
        September 30, 2016 at 4:25 pm

        the iPhone 5 was a knee jerk reaction to the demands for a bigger screen, because most Android devices were going or already had bigger screens.

  7. Kyem Ghosh
    September 27, 2016 at 7:08 am

    I belong to a middle class family from Kolkata, India, and believe me, I would like to own all Apple gadgets but the price seems to be much expensive for me. But then came the scenario in November 2012. I had ?18000 with me (App. $265). I was in a dilemma of buying a laptop or a tablet. Obviously I do some drawings and wanted a device where I could do my caricatures. Laptop was recommendable, but I wanted a tablet. And earlier in April 2012, Samsung Tab 2 P3100 was released, and believe me it was the hottest tablet in market, and by October, it was priced at ?22,500. And by that time, there was a rumor flowing that Apple may release a smaller variant of iPad, called the iPad Mini. I waited till the Apple event, and yes it was there.. I never owned any Apple product before, but I have used it, and I knew the potential. I knew what an Apple device with dual core processor and a 512 MB RAM can do against a Dual core, 1GB RAM tablet of other companies. By December, iPad Mini (1st Gen) came to India at an entry price tag (wifi only model) at surprisingly at a low cost as ?21,999. Seriously I made a wise decision waiting for the iPad mini. Although I had no broadband wifi installed in my house then, 3G was not much good in my area and I owned a Nokia C6 00, Symbian S60v5, which could create a wifi Hotspot using Joikuspot app. Again I made a wise decision choosing iPad is that iOS supports adHoc network, which Android didn't, considering the fact that my nokia could establish only an adHoc network!!
    About the performance, once I quoted in Facebook, iOS may look simple, but when feeded with right apps, it can turn out in to a beast and yes that happened. Though my iPad Mini didn't have a retina display just with 1024*720, but it looked great, much beautiful and fluid than the Samsung Tab 2. Easily could use my finger to sketch on apps like SketchBook pro (I got it for free from App of the Week), lag free gaming (obviously had dropped frame rates, but Tab 2 never could handle those games). It was iOS 6 when I bought it and now apple has ended the support for iPad Mini providing the last iOS 9.3.5 security update. Although it has got slower, and now after 3 long years, I feel the lag, but seriously speaking, those who bought the Samsung Tab 2 or later Tab 3, by now their tabs are almost unusable, specially Tab 2. Just can do some mere phone calls and watch video. But although my iPad Mini is slow now, I can do my sketch jobs, use a bit of Garageband, play Zorg AG Drive (latest release, but with an acceptable frame drop). Atleast it has not become unusable. I am already planning to by the upcoming iPad Pro (2), which is supposed to release in March 2017

    • Harry Guinness
      September 30, 2016 at 3:41 pm

      Wow, that's an awesome story Kyem. Thanks for sharing it! I'm delighted to hear you had such a good purchase with your iPad.

      • Kyem Ghosh
        September 30, 2016 at 5:00 pm

        Although I am not a big iPhone fan (except I love the camera). Obviously not a fan because I don't feel that iPhone is for me, its limited, but iPad is something I would always prefer for my work. It's not that I blindly follow Apple after my successful buy of iPad Mini 1st Gen, rather I go to retail outlets like eZone, Reliance digital stores and play with each devices atleast for an hour in a single day. I guess that's the best way to compare, and then you come to a conclusion to buy the best gadget for your needs..

  8. Dave
    September 26, 2016 at 9:39 pm

    Regardless of what camp you fall in rise above this articles baiting and don't comment :)

    • Harry Guinness
      September 27, 2016 at 5:51 am

      There's quite a lot of irony in saying that!

    • Dave
      September 27, 2016 at 8:16 am

      Ha. Apple vs Android, Android vs Apple - it's a tiresome debate that always attracts low quality arguments. We don't need to encourage that here :)

    • Harry Guinness
      September 27, 2016 at 8:17 am

      And sure page views! Which is, ironically, the point this article is trying to make.

  9. Frank Bales
    September 26, 2016 at 8:02 pm

    What a bunch of BS!

    • Harry Guinness
      September 27, 2016 at 5:50 am

      Thank you for your valuable contribution. You've added a lot to this discussion.

    • Frank Bales
      September 27, 2016 at 9:09 pm

      Well, you are welcome! I'm glad you didn't take it personally.