PayPal announced this week that it will be expanding a part of its Shop-and-Pay-on-the-Go services to international markets. The new service will test the use of QR codes at bricks-and-mortar stores in the Netherlands, which will allow potential customers to scan QR codes posted on billboards, posters, shop windows, etc. and pay for selected items using their PayPal account.
PayPal’s QR code service was launched in a Singapore subway station back in February, and now is being brought to window-shopping in Amsterdam. PayPal says the popular shopping district, De 9 Streetjes (The Nine Streets) will allow prospective customers to use their PayPal iPhone app to scan QR codes at a variety of unique shops, restaurants, hotels, museums, and culture and art stores.
The QR code service is similar to the existing “Local” feature in its current mobile app. This service provides a list of local merchants that are using the PayPal Here service, in which customers can check in to the store using the app and pay for selected items directly using their supporting mobile phone, instead of a card or cash. Merchants can request to use PayPal Here point of sale technology in their store by filling out an application with PayPal.
PayPal, eBay, Inc. CEO John Donahoe says that testing the QR code service in the Netherlands will help pave the the way for worldwide markets, and that QR codes and other services will be among the many new ways for PayPal customers to shop anywhere they want, on and offline.